The Brazil market dominated the LAMEA Seitan Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of USD 2.95 millions by 2032. The Argentina market is showcasing a CAGR of 9.6% during 2025-2032. Additionally, the UAE market would register a CAGR of 7.7% during 2025-2032. The Brazil and South Africa led the LAMEA Seitan Market by Country with a market share of 23.8% and 17.5% in 2024.
The LAMEA seitan market has gone from a niche vegetarian product to a growing part of the plant-based protein market. This is because more people are becoming aware of it, cities are growing, and global dietary trends are changing. Seitan first became popular in health food stores, vegetarian restaurants, and international imports. Over time, it has made its way into regular stores and restaurants in major cities in Latin America, the Middle East, and Africa. Flexitarian diets, sustainability initiatives, and a cultural openness to international cuisines have all helped it become popular. Governments have also indirectly encouraged plant-based proteins through programs that promote food security and dietary diversity.
Some important trends are making food more local, making clean-label products, and making sure that products fit in with health and sustainability stories. Seitan is becoming more common in traditional regional foods, like kebabs in the Middle East, barbecue skewers in Latin America, and stews or curries in Africa. This makes it easier for people in those areas to find. To get more attention, top companies work on adapting to different cultures, being open about their prices, and teaming up with stores and restaurants. There is a lot of competition in the plant-based protein market, with global brands, regional producers, private labels, and alternative plant proteins all trying to get a piece of the action. Seitan's unique texture and versatility help it stay in a unique place in LAMEA's changing plant-based protein market.
Form Outlook
Based on Form, the market is segmented into Strips/Steaks, Chunks/Shreds, Ground/Crumbles and Sausage/Patty/Other Form. Among various Brazil Seitan Market by Form; The Strips/Steaks market achieved a market size of USD $719.9 Thousands in 2024 and is expected to grow at a CAGR of 6.8 % during the forecast period. The Sausage/Patty/Other Storage Form market is predicted to experience a CAGR of 7.9% throughout the forecast period from (2025 - 2032).Product Type Outlook
Based on Product Type, the market is segmented into Traditional/Plain and Seasoned/Marinated. The Traditional/Plain market segment dominated the UAE Seitan Market by Product Type is expected to grow at a CAGR of 7.4 % during the forecast period thereby continuing its dominance until 2032. Also, the Seasoned/Marinated market is anticipated to grow as a CAGR of 8.4 % during the forecast period during 2025-2032.Distribution Channel Outlook
Based on Distribution Channel, the market is segmented into Off-Trade / Retail and On-Trade/Foodservice. With a compound annual growth rate (CAGR) of 10.2% over the projection period, the Off-Trade / Retail Market, dominate the Saudi Arabia Seitan Market by Distribution Channel in 2024 and would be a prominent market until 2032. The On-Trade/Foodservice market is expected to witness a CAGR of 11.4% during 2025-2032.Country Outlook
Brazil's seitan market is growing in a lively plant-based scene fueled by fitness culture, worries about the environment, and more people becoming interested in vegetarianism. São Paulo and Rio de Janeiro are the cities where seitan is most popular. People like it because it has a lot of protein and can soak up strong, grilled flavors that go well with local food. Brands are trying out churrasco-style skewers, breaded cutlets, and ready-to-cook strips, while retailers, farmers' markets, and food delivery apps are making it easier for people to get food. Clear labeling rules build trust, and religious fasting traditions make demand even stronger. Seitan has a unique texture and fits in well with Brazil's barbecue culture, so it is likely to keep growing even though soy, legumes, and pea-protein products are still strong competitors.List of Key Companies Profiled
- UPTON'S NATURALS CO.
- AGRANA Beteiligungs-AG
- Nestle S.A.
- Velivery GmbH & Co. KG.
- Field Roast
- Amy's Kitchen, Inc.
- Lord of Tofu
- Lima Food (The Hain Celestial Group, Inc.)
- Beyond Meat, Inc.
- Frankferd Farms Foods, Inc.
Market Report Segmentation
By Product Type
- Traditional/Plain
- Seasoned/Marinated
By Storage Format
- Fresh/Shelf-Stable
- Frozen
By Category
- Conventional
- Organic
By Distribution Channel
- Off-Trade / Retail
- Supermarkets & Hypermarkets
- Speciality Stores
- Online Retail Stores
- Other Off-Trade / Retail Type
- On-Trade/Foodservice
By Form
- Strips/Steaks
- Chunks/Shreds
- Ground/Crumbles
- Sausage/Patty/Other Form
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- UPTON'S NATURALS CO.
- AGRANA Beteiligungs-AG
- Nestle S.A.
- Velivery GmbH & Co. KG.
- Field Roast
- Amy's Kitchen, Inc.
- Lord of Tofu
- Lima Food (The Hain Celestial Group, Inc.)
- Beyond Meat, Inc.
- Frankferd Farms Foods, Inc.