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Electricity Retailing in the United States

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    Report

  • 52 Pages
  • July 2025
  • Region: United States
  • MarketLine
  • ID: 6176604
Electricity Retailing in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The electricity retailing market includes net consumption of electricity by end-users. By end-use, the market is segmented into industrial, transportation, commercial & public services, residential, and others. The scope of others includes agriculture, forestry, and the fishing industry's net electricity consumption.
  • The US electricity retailing market recorded revenues of $530.2 billion in 2024, representing a compound annual growth rate (CAGR) of 0.4% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 0.5% between 2019 and 2024, reaching a total of 4,082.0 TWh in 2024.
  • The growth of the US electricity retailing market is driven by the enhancement in grid reliability and timely infrastructure upgrades, which ensure more consistent service delivery to end-users. For instance, in May 2025, WEG delivered a transformer with a power rating of 49.61/66.15/82.69 MVA and voltages of 115/15kV to a prominent distributor of electricity in the US.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the electricity retailing market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the electricity retailing market in the United States
  • Leading company profiles reveal details of key electricity retailing market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States electricity retailing market with five year forecasts

Reasons to Buy

  • What was the size of the United States electricity retailing market by value in 2024?
  • What will be the size of the United States electricity retailing market in 2029?
  • What factors are affecting the strength of competition in the United States electricity retailing market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the United States's electricity retailing market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the most recent developments in the market?
8 Company Profiles
8.1. American Electric Power Co Inc
8.2. Duke Energy Corp
8.3. Southern Co
8.4. Entergy Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: United States electricity retailing market value: $ billion, 2019-24
Table 2: United States electricity retailing market volume: TWh, 2019-24
Table 3: United States electricity retailing market category segmentation: % share, by volume, 2019-24
Table 4: United States electricity retailing market category segmentation: TWh, 2019-24
Table 5: United States electricity retailing market geography segmentation: $ billion, 2024
Table 6: United States electricity retailing market value forecast: $ billion, 2024-29
Table 7: United States electricity retailing market volume forecast: TWh, 2024-29
Table 8: American Electric Power Co Inc: Key Facts
Table 9: American Electric Power Co Inc: Annual Financial Ratios
Table 10: American Electric Power Co Inc: Key Employees
Table 11: American Electric Power Co Inc: Key Employees Continued
Table 12: Duke Energy Corp: Key Facts
Table 13: Duke Energy Corp: Annual Financial Ratios
Table 14: Duke Energy Corp: Key Employees
Table 15: Duke Energy Corp: Key Employees Continued
Table 16: Southern Co: Key Facts
Table 17: Southern Co: Annual Financial Ratios
Table 18: Southern Co: Key Employees
Table 19: Southern Co: Key Employees Continued
Table 20: Entergy Corporation: Key Facts
Table 21: Entergy Corporation: Annual Financial Ratios
Table 22: Entergy Corporation: Key Employees
Table 23: Entergy Corporation: Key Employees Continued
Table 24: United States Size of Population (Million), 2020-24
Table 25: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: United States GDP (Current Prices, $ Billion), 2020-24
Table 27: United States Inflation, 2020-24
Table 28: United States Consumer Price Index (Absolute), 2020-24
Table 29: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States electricity retailing market value: $ billion, 2019-24
Figure 2: United States electricity retailing market volume: TWh, 2019-24
Figure 3: United States electricity retailing market category segmentation: TWh, 2019-24
Figure 4: United States electricity retailing market geography segmentation: % share, by value, 2024
Figure 5: United States electricity retailing market value forecast: $ billion, 2024-29
Figure 6: United States electricity retailing market volume forecast: TWh, 2024-29
Figure 7: Forces driving competition in the electricity retailing market in the United States, 2024
Figure 8: Drivers of buyer power in the electricity retailing market in the United States, 2024
Figure 9: Drivers of supplier power in the electricity retailing market in the United States, 2024
Figure 10: Factors influencing the likelihood of new entrants in the electricity retailing market in the United States, 2024
Figure 11: Factors influencing the threat of substitutes in the electricity retailing market in the United States, 2024
Figure 12: Drivers of degree of rivalry in the electricity retailing market in the United States, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • American Electric Power Co Inc
  • Duke Energy Corp
  • Southern Co
  • Entergy Corporation