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Baby Personal Care Market Report

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    Report

  • 45 Pages
  • August 2025
  • Region: Global
  • MarketLine
  • ID: 6176620
Global Baby Personal Care industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
  • The global baby personal care market recorded revenues of $50.08 billion in 2024, representing a compound annual growth rate (CAGR) of 2.4% between 2019-24.
  • Market consumption volume increased with a CAGR of 2.8% between 2019-24, reaching a total of 7.48 billion units in 2024.
  • The growth of the global baby personal care market during 2019-24 was driven by the increase in birth rates. According to the US Census Bureau, in 2024, the total number of births in the UK reached 738.9 thousand, a 3.7% increase from 2019. This rise in the newborn population effectively increased the addressable consumer base for essential categories such as diapers, wipes, and skincare products.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in the global
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global baby personal care market
  • Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Global baby personal care market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Global baby personal care market by value in 2024?
  • What will be the size of the Global baby personal care market in 2029?
  • What factors are affecting the strength of competition in the Global baby personal care market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the global's baby personal care market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the global baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Global baby personal care market?
7.6. What have been the most significant developments in the global baby personal care market in 2024?
8 Company Profiles
8.1. Kimberly-Clark Corp
8.2. The Procter & Gamble Co
8.3. Unicharm Corp
8.4. Kenvue Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Global baby personal care market value: $ million, 2019-24
Table 2: Global baby personal care market volume: million units, 2019-24
Table 3: Global baby personal care market category segmentation: % share, by value, 2019-24
Table 4: Global baby personal care market category segmentation: $ million, 2019-24
Table 5: Global baby personal care market geography segmentation: $ million, 2024
Table 6: Global baby personal care market distribution: % share, by value, 2024
Table 7: Global baby personal care market value forecast: $ million, 2024-29
Table 8: Global baby personal care market volume forecast: million units, 2024-29
Table 9: Global baby personal care market share: % share, by value, 2024
Table 10: Kimberly-Clark Corp: Key Facts
Table 11: Kimberly-Clark Corp: Annual Financial Ratios
Table 12: Kimberly-Clark Corp: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Unicharm Corp: Key Facts
Table 18: Unicharm Corp: Annual Financial Ratios
Table 19: Unicharm Corp: Key Employees
Table 20: Unicharm Corp: Key Employees Continued
Table 21: Kenvue Inc: Key Facts
Table 22: Kenvue Inc: Annual Financial Ratios
Table 23: Kenvue Inc: Key Employees
Table 24: Global Exchange Rate, 2019-24
List of Figures
Figure 1: Global baby personal care market value: $ million, 2019-24
Figure 2: Global baby personal care market volume: million units, 2019-24
Figure 3: Global baby personal care market category segmentation: $ million, 2019-24
Figure 4: Global baby personal care market geography segmentation: % share, by value, 2024
Figure 5: Global baby personal care market distribution: % share, by value, 2024
Figure 6: Global baby personal care market value forecast: $ million, 2024-29
Figure 7: Global baby personal care market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the global baby personal care market, 2024
Figure 9: Drivers of buyer power in the global baby personal care market, 2024
Figure 10: Drivers of supplier power in the global baby personal care market, 2024
Figure 11: Factors influencing the likelihood of new entrants in the global baby personal care market, 2024
Figure 12: Factors influencing the threat of substitutes in the global baby personal care market, 2024
Figure 13: Drivers of degree of rivalry in the global baby personal care market, 2024
Figure 14: Global baby personal care market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Kimberly-Clark Corp
  • The Procter & Gamble Co
  • Unicharm Corp
  • Kenvue Inc