The UK: Home Category Data, The Consumer - Gardening report offers a comprehensive insight into consumer attitudes in the UK Gardening market. The report focuses on overall Gardening products and its ten sub-categories: Plants and seeds, Growing media, turf and chemicals, Pots and planters, Garden hand tools, Garden power tools, Garden clothing and accessories, Garden sundries, Garden containers, Watering and water. Consumer data is based on our 2025 UK Gardening survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- Amazon holds the highest conversion rate in the overall Gardening market with 92.9%, followed by B&Q.
- Plants and seeds is the most purchased sub-category in the Gardening market.
- Replacement is the most important driver influencing purchases of Gardening.
Scope
- 59.3% of UK consumers have purchased Gardening products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Gardening, followed by Currys and Argos.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Channel use
- Research prior to purchase
- Category-specific questions
- Methodology and contacts
- Consumer Penetration by Product, 2025
- Purchase Motivations, 2025
- Retailer Conversion Rates, 2025
- Retailer Purchased From By Subcategory, 2025
- Retailer Usage by Demographic, 2025
- Drivers of Retailer Choice by Retailer, 2025
- Things retailers should improve on by retailer
- Consumer Penetration, 2025
- Consumer Penetration by Subcategory, 2025
- Replacement Cycle
- Retailers Visited & Purchased from, 2025
- Retailer Profile - Amazon, 2025
- Retailer Profile - B&Q, 2025
- Retailer Profile - B&M, 2025
- Retailer Profile - ASDA, 2025
- Retailer Profile - Tesco, 2025
- Drivers of Retailer Choice, 2025
- Retailer Improvement Opportunities, 2025
- Shopper Research Process, 2025
- Interaction With Staff Instore, 2025
- Channel Usage when Researching, 2025
- Channel Usage when Purchasing, 2025
- Online Fulfilment Methods, 2025
- Shopper Views On Online Shopping for Gardening, 2025
- Satisfaction With Online Shopping for Gardening, 2025
- Views Prior to Purchase, 2025
- Factors Of Importance When Purchasing Gardening, 2025
- Garden activities undertaken over the past 12 months
- Consumers’ garden-related DIY skills
- Opinions on gardening
- Location of consumers’ homes
- Type of house
- Consumers’ gardening skills
- Opinions of gardening
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- B&Q
- B&M
- ASDA
- Tesco
- Argos
- Home Bargains
- Sainsbury's
