Innovations in Everyday Banking 2025

This report provides a roundup of innovations within multiple retail banking, payments, and wealth management markets, with a particular focus on digital banking, buy now pay later, and cryptocurrencies. The report explores the shifts in customer behavior towards bank branches, saving drivers, investment platforms, in-store payments, cash, and cryptocurrencies.

Mobile banking is becoming the ‘norm’. With growing accessibility to mobile and online banking, the drive for digitalized everyday banking has increased globally. Mobile banking adoption has accelerated globally over the past year, driven by rising consumer demand in even developed markets where online (PC) banking had long been entrenched. Frictionless, real-time financial management, coupled with increased investment in mobile-first features such as biometric security, embedded payments, and AI-powered personal finance tools by banks and fintechs, has helped win over consumers. Additionally, the shift could also be coupled with the closures of bank branches.

Scope

• Digital wallet adoption is excelling, although cash remains important. European countries are looking to cash as backup for emergencies including power cuts or cyberattacks. Nordic countries are building offline payments systems in response to the growing threat from Russia, although while this is being built, cash remains the emergency default.
• Digital banks lead in super app and global accessibility services as they tap into multiple industries such as telecoms and crypto to stay competitive in an increasingly saturated industry.
• The affluent population continues to grow, highlighting the need for everyday retail investment platforms and services. Online channels are becoming more popular among investors, especially in ‘developed’ markets.

Reasons to Buy

• Track competitors’ innovations.
• Identify factors effecting consumer financial habits and sentiment.
• Analyze the drivers of banking, savings, payments, and investment platforms.