Men's Hair Color Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Men’s Hair Color Market was valued at USD 571.56 Million in 2024, and is expected to reach USD 943.03 Million by 2030, rising at a CAGR of 8.74%. The global men’s hair color market is experiencing steady growth, fueled by evolving grooming habits and increasing societal acceptance of male self-care. Rising demand among younger consumers for stylish looks and older men seeking to cover gray hair are key drivers. Preference for natural, chemical-free, and long-lasting products is reshaping product innovation, while e-commerce platforms and salons expand accessibility. According to U.S.

Department of Commerce data, e-commerce sales in the United States reached record levels in 2024, with online penetration rising to 22.7% of total retail sales. This milestone underscores the growing consumer shift toward digital shopping, driven by convenience, broader product accessibility, competitive pricing, and the increasing role of mobile platforms. Since 2020, online sales have consistently accounted for over 20% of total retail activity, driving the market demand

Key Market Drivers

Growing Grooming Awareness Among Men

In recent years, grooming has shifted from being primarily associated with women to becoming a mainstream aspect of men’s lifestyles. Changing perceptions about masculinity, coupled with greater societal acceptance of self-care among men, are driving the demand for hair color products. Younger generations, particularly millennials and Gen Z, view grooming not just as a necessity but as an expression of personal style and individuality.

This has encouraged men to experiment with different hair colors, highlights, and styling trends. Additionally, professional environments increasingly value neat and polished appearances, motivating men to use hair color for a confident and modern look. The rise of men-focused salons, barbershops, and specialized grooming brands further highlights the growing awareness and availability of products tailored specifically for men. As this trend deepens, the hair color market for men is expected to gain more mainstream acceptance across both urban and semi-urban regions worldwide.

Key Market Challenges

Cultural Stigma and Social Perceptions

Although male grooming is gaining mainstream acceptance globally, in many societies, men using hair color is still subject to cultural stigma and social stereotypes. Traditionally, hair coloring has been associated with women or with covering gray hair in older men, rather than being viewed as a fashion statement for men across age groups. In conservative markets, men who use bold or unconventional hair colors may face criticism or negative judgment, which deters wider adoption. Even in professional settings, there can be an implicit bias against men with brightly colored or experimental hair shades, as such appearances may be perceived as less formal or less suitable for traditional workplaces. These cultural and social barriers restrict the scope of market expansion in regions where grooming habits are slower to evolve. Although younger generations are gradually challenging these norms, overcoming deep-rooted cultural stigma requires sustained marketing efforts, influencer campaigns, and broader acceptance of male grooming in mainstream media.

Key Market Trends

Rise of Natural, Organic, and Clean-Label Products

One of the most significant trends in the men’s hair color market is the growing shift toward natural, organic, and clean-label formulations. Modern consumers are increasingly aware of the harmful effects of synthetic chemicals commonly used in traditional hair dyes, such as ammonia, parabens, and sulfates. Men, who were once hesitant to use grooming products beyond basics, are now becoming more conscious about what they apply to their hair and scalp. This has led to a rise in demand for plant-based alternatives enriched with natural ingredients like henna, indigo, coffee, and herbal oils.

Eco-friendly, cruelty-free, and vegan certifications further enhance consumer confidence. Clean-label products not only resonate with health-conscious men but also align with broader sustainability and ethical consumerism movements. The Organic Trade Association’s 2024 Organic Industry Survey reported that U.S. certified organic product sales nearly hit USD 70 billion in 2023, marking a record high and reflecting rising consumer demand for clean, healthy, and sustainably made products. Brands are capitalizing on this trend by launching ammonia-free, hypoallergenic, and dermatologist-tested products specifically tailored for men. This shift is reshaping the industry, positioning natural and chemical-free products as a mainstream choice rather than a niche offering.

Key Market Players

Revlon Inc.
L’Oréal S.A.
Coty, Inc.
Combe Incorporated
Indus Valley
Cover Your Gray
Hoyu Co. Ltd
Natulique aps
Kao Corporation
John Paul Mitchell

Report Scope:

In this report, the Global Men’s Hair Color Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men’s Hair Color Market, By Type:

Organic
Conventional

Men’s Hair Color Market, By Category:

Permanent Hair Color
Temporary Hair Color
Others

Men’s Hair Color Market, By Form:

Powder
Cream
Others

Men’s Hair Color Market, By Sales Channel:

Supermarkets/Hypermarkets
Departmental Stores
Online
Others

Men’s Hair Color Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
Japan
India
South Korea
Indonesia
South America
Argentina
Colombia
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men’s Hair Color Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influence Purchase Decision

5. Global Men’s Hair Color Market Outlook

5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Organic, Conventional)
5.2.2. By Category (Permanent Hair Color, Temporary Hair Color, Others)
5.2.3. By Form (Powder, Cream, Others)
5.2.4. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
5.2.5. By Region
5.2.6. By Company (2024)
5.3. Market Map

6. North America Men’s Hair Color Market Outlook

6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By Category
6.2.3. By Form
6.2.4. By Sales Channel
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Men’s Hair Color Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Type
6.3.1.2.2. By Category
6.3.1.2.3. By Form
6.3.1.2.4. By Sales Channel
6.3.2. Canada Men’s Hair Color Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Type
6.3.2.2.2. By Category
6.3.2.2.3. By Form
6.3.2.2.4. By Sales Channel
6.3.3. Mexico Men’s Hair Color Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Type
6.3.3.2.2. By Category
6.3.3.2.3. By Form
6.3.3.2.4. By Sales Channel

7. Europe Men’s Hair Color Market Outlook

7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Category
7.2.3. By Form
7.2.4. By Sales Channel
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. France Men’s Hair Color Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type
7.3.1.2.2. By Category
7.3.1.2.3. By Form
7.3.1.2.4. By Sales Channel
7.3.2. Germany Men’s Hair Color Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type
7.3.2.2.2. By Category
7.3.2.2.3. By Form
7.3.2.2.4. By Sales Channel
7.3.3. Spain Men’s Hair Color Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type
7.3.3.2.2. By Category
7.3.3.2.3. By Form
7.3.3.2.4. By Sales Channel
7.3.4. Italy Men’s Hair Color Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Type
7.3.4.2.2. By Category
7.3.4.2.3. By Form
7.3.4.2.4. By Sales Channel
7.3.5. United Kingdom Men’s Hair Color Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Type
7.3.5.2.2. By Category
7.3.5.2.3. By Form
7.3.5.2.4. By Sales Channel

8. Asia-Pacific Men’s Hair Color Market Outlook

8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Category
8.2.3. By Form
8.2.4. By Sales Channel
8.2.5. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Men’s Hair Color Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type
8.3.1.2.2. By Category
8.3.1.2.3. By Form
8.3.1.2.4. By Sales Channel
8.3.2. Japan Men’s Hair Color Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type
8.3.2.2.2. By Category
8.3.2.2.3. By Form
8.3.2.2.4. By Sales Channel
8.3.3. India Men’s Hair Color Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type
8.3.3.2.2. By Category
8.3.3.2.3. By Form
8.3.3.2.4. By Sales Channel
8.3.4. South Korea Men’s Hair Color Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type
8.3.4.2.2. By Category
8.3.4.2.3. By Form
8.3.4.2.4. By Sales Channel
8.3.5. Indonesia Men’s Hair Color Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Type
8.3.5.2.2. By Category
8.3.5.2.3. By Form
8.3.5.2.4. By Sales Channel

9. Middle East & Africa Men’s Hair Color Market Outlook

9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Category
9.2.3. By Form
9.2.4. By Sales Channel
9.2.5. By Country
9.3. MEA: Country Analysis
9.3.1. South Africa Men’s Hair Color Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type
9.3.1.2.2. By Category
9.3.1.2.3. By Form
9.3.1.2.4. By Sales Channel
9.3.2. Saudi Arabia Men’s Hair Color Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type
9.3.2.2.2. By Category
9.3.2.2.3. By Form
9.3.2.2.4. By Sales Channel
9.3.3. UAE Men’s Hair Color Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Type
9.3.3.2.2. By Category
9.3.3.2.3. By Form
9.3.3.2.4. By Sales Channel
9.3.4. Turkey Men’s Hair Color Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Type
9.3.4.2.2. By Category
9.3.4.2.3. By Form
9.3.4.2.4. By Sales Channel

10. South America Men’s Hair Color Market Outlook

10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By Category
10.2.3. By Form
10.2.4. By Sales Channel
10.2.5. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Men’s Hair Color Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Type
10.3.1.2.2. By Category
10.3.1.2.3. By Form
10.3.1.2.4. By Sales Channel
10.3.2. Argentina Men’s Hair Color Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Type
10.3.2.2.2. By Category
10.3.2.2.3. By Form
10.3.2.2.4. By Sales Channel
10.3.3. Colombia Men’s Hair Color Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Type
10.3.3.2.2. By Category
10.3.3.2.3. By Form
10.3.3.2.4. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Company Profiles
15.1.1. Revlon Inc.
15.1.1.1. Business Overview
15.1.1.2. Company Snapshot
15.1.1.3. Products & Services
15.1.1.4. Financials (As Per Availability)
15.1.1.5. Key Market Focus & Geographical Presence
15.1.1.6. Recent Developments
15.1.1.7. Key Management Personnel
15.1.2. L’Oréal S.A.
15.1.3. Coty, Inc.
15.1.4. Combe Incorporated
15.1.5. Indus Valley
15.1.6. Cover Your Gray
15.1.7. Hoyu Co. Ltd
15.1.8. Natulique aps
15.1.9. Kao Corporation
15.1.10. John Paul Mitchell

16. Strategic Recommendations17. About the Publisher & Disclaimer

Companies Mentioned

Revlon Inc.
L’Oréal S.A.
Coty, Inc.
Combe Incorporated
Indus Valley
Cover Your Gray
Hoyu Co. Ltd
Natulique aps
Kao Corporation
John Paul Mitchell

Table Information

Report Attribute	Details
No. of Pages	181
Published	September 2025
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 571.56 Million
Forecasted Market Value ( USD ) by 2030	$ 943.03 Million
Compound Annual Growth Rate	8.7%
Regions Covered	Global
No. of Companies Mentioned	10

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