3D Secure 2.0 (3DS 2.0) Payer Authentication Market Report 2025

The 3D secure 2 (3DS 2.0) payer authentication market size has grown rapidly in recent years. It will grow from $1.43 billion in 2024 to $1.65 billion in 2025 at a compound annual growth rate (CAGR) of 15.9%. The growth during the historic period was driven by the increase in online payment fraud, greater consumer adoption of digital payments, the expansion of cross-border transactions, regulatory compliance requirements, and the rapid growth of e-commerce platforms.

The 3D secure 2 (3DS 2.0) payer authentication market size is expected to see rapid growth in the next few years. It will grow to $2.94 billion in 2029 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period is expected to be fueled by more sophisticated payment fraud, wider adoption of buy now pay later (BNPL) options, the expansion of cryptocurrency and Web3-based payments, and the rise of online fraud and cybersecurity risks. Key trends projected for the forecast period include integration with digital identity verification, the adoption of cloud-based authentication solutions, the use of blockchain for transaction security, advancements in adaptive authentication, and the application of AI-powered behavioral biometrics.

The rising online payment frauds are expected to drive the growth of the 3D secure 2 (3DS 2.0) payer authentication market in the coming years. Online payment fraud refers to the unauthorized use of payment details to conduct fraudulent transactions over the internet. The increase in fraud is linked to the rise in digital transactions as more users share sensitive payment data across unsecured or unverified platforms. 3D secure 2 (3DS 2.0) payer authentication helps counter this challenge by enabling real-time, risk-based identity verification during transactions. It strengthens security while ensuring a seamless user experience, reducing fraud and enhancing consumer trust in digital payments. For example, in May 2025, UK Finance, a UK-based government department, reported that unauthorized fraud losses rose by 2% to about $915 million (£722 million), with 3.13 million confirmed cases in 2024, marking a 14% increase compared to 2023. This indicates that rising online payment frauds are fueling the demand for 3D secure 2 payer authentication.

Companies in the 3D secure 2 payer authentication market are increasingly focusing on innovative solutions such as authentication services to strengthen transaction security, improve user experience, and minimize fraud risks. Authentication services are systems or processes that verify the identity of a user, device, or system before permitting access to a digital resource, transaction, or service. For example, in February 2023, PayU Payments Private Limited, an India-based online payments solution provider, launched a 3DS 2 SDK authentication service for Indian merchants. This EMVCo-certified service offers a next-generation solution to streamline online card payments, providing businesses with the ability to deliver seamless in-app or web checkouts. It uses biometrics and frictionless flows to ensure faster, more secure authentication, reducing both payment times and cart abandonment.

In December 2023, Entersekt Pty Ltd., a South Africa-based fintech company, acquired the 3-D secure payment authentication business of Modirum Limited for an undisclosed sum. Through this acquisition, Entersekt aims to strengthen its global position in the digital payment security market by expanding its capabilities in secure authentication solutions for banks, card issuers, and merchants. Modirum Limited, based in Finland, specializes in 3D secure 2 payer authentication technology.

Major players in the 3d secure 2 (3ds 2.0) payer authentication market are American Express Company, Visa Inc., Mastercard Incorporated, Fiserv Inc., Adyen N.V., Naspers Payments Private Limited, Worldline S.A., Elavon Inc., Nets A/S, ACI Worldwide Inc., Marqeta Inc., CardConnect LLC, GMO Payment Gateway Inc., UnionPay International Co. Ltd., BlueSnap Inc., Entersekt (Pty) Ltd., Modirum MDPay Ltd., Braintree Payment Solutions LLC, GPayments Pty Ltd., Cardstream Limited.

North America was the largest region in the 3D secure 2 (3DS 2.0) payer authentication market in 2024. The regions covered in 3D secure 2 (3DS 2.0) payer authentication report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the 3D secure 2 (3DS 2.0) payer authentication market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

3D Secure 2 (3DS 2.0) payer authentication is an upgraded authentication protocol created to strengthen security in online card transactions. It supports real-time, risk-based verification by facilitating greater data exchange between merchants, issuers, and payment networks. The protocol improves user experience by offering smooth, frictionless authentication for low-risk payments, while requiring additional checks such as biometrics or one-time passwords only in high-risk cases.

The key components of 3D Secure 2 (3DS 2.0) payer authentication include software, hardware, and services. The hardware component refers to the physical devices and elements that support and secure the authentication process during digital transactions. Deployment options include on-premises and cloud-based models, making it adaptable for organizations of different sizes, from small and medium businesses to large enterprises. It is applied across sectors such as e-commerce, banking, and payment gateways, and is used by industries such as banking, financial services and insurance (BFSI), retail, healthcare, travel and hospitality, and others.

The 3D secure 2 (3DS 2.0) payer authentication market research report is one of a series of new reports that provides 3D secure 2 (3DS 2.0) payer authentication market statistics, including 3D secure 2 (3DS 2.0) payer authentication industry global market size, regional shares, competitors with a 3D secure 2 (3DS 2.0) payer authentication market share, detailed 3D secure 2 (3DS 2.0) payer authentication market segments, market trends and opportunities, and any further data you may need to thrive in the 3D secure 2 (3DS 2.0) payer authentication industry. This 3D Secure 2 (3DS 2.0) payer authentication market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The 3D secure 2 (3DS 2.0) payer authentication market consists of revenues earned by entities by providing services such as fraud risk assessment services, transaction monitoring services, compliance consulting services, authentication management services, managed security services, and payment gateway services. The market value includes the value of related goods sold by the service provider or included within the service offering. The 3D secure 2 (3DS 2.0) payer authentication market also includes sales of risk-based authentication platforms, fraud detection software, authentication servers, payer authentication application programming interfaces (APIs), software development kits (SDKs), and secure payment authentication modules. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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