Pet Insurance Plan Services Market Report 2026

The pet insurance plan services market size has grown rapidly in recent years. It will grow from $6.19 billion in 2025 to $7.2 billion in 2026 at a compound annual growth rate (CAGR) of 16.3%. The growth in the historic period can be attributed to increasing veterinary healthcare spending, growth of pet humanization trends, expansion of insurance broker networks, rising awareness of pet healthcare planning, adoption of online insurance enrollment.

The pet insurance plan services market size is expected to see rapid growth in the next few years. It will grow to $13.09 billion in 2030 at a compound annual growth rate (CAGR) of 16.1%. The growth in the forecast period can be attributed to increasing demand for lifetime coverage plans, rising use of ai-based risk assessment, expansion of direct digital insurance sales, growing integration of tele-veterinary services, increased focus on customer retention strategies. Major trends in the forecast period include increasing adoption of comprehensive digital pet insurance plans, rising demand for flexible payment options, growing integration with veterinary networks, expansion of preventive and wellness coverage, enhanced focus on customer engagement platforms.

The growing emphasis on pet wellness is anticipated to drive the expansion of the pet insurance plan services market in the coming years. Pet wellness involves a proactive approach to maintaining a pet's overall health through preventive care, regular checkups, and enhanced lifestyle practices. This focus on pet wellness is increasing due to rising awareness among pet owners about the benefits of early disease detection and longevity, which encourages routine veterinary visits and preventive treatments. Pet insurance plan services support pet wellness by covering routine checkups, vaccinations, and preventive care, while also promoting regular vet visits, early detection of health issues, and overall well-being. For example, in June 2025, according to the American Veterinary Medical Association, a US-based not-for-profit organization, by the end of 2024, 6.4 million pets in the U.S. were insured, up from 5.7 million in 2023, with dogs representing 75.6% and cats 23.5% of the insured pet population. Consequently, the increasing emphasis on pet wellness is fueling the growth of the pet insurance plan services market.

Major companies operating in the U.S. Pet Insurance Plan Services market are concentrating on creating innovative solutions, such as AI‑powered pet health planning tools integrated with insurance offerings. AI‑Powered Pet Health Planning Tools are digital platforms or software solutions that utilize artificial intelligence (AI) and data analytics to assist pet owners in predicting, planning, and managing their pets’ health needs and associated expenses. For example, in November 2025, Pumpkin Insurance Services Inc., a U.S.-based digital pet insurance provider, introduced the Pet Health Predictor, an AI-powered predictive tool that helps pet parents estimate common health conditions and future veterinary costs for their dogs and cats based on breed, age, and location, enabling improved financial planning and proactive care decisions. The Pet Health Predictor leverages artificial intelligence to generate personalized health risk profiles and cost projections, providing actionable insights that help pet owners choose the most suitable insurance and wellness plans. This represents a major advancement over traditional insurance products that only respond after an accident or illness occurs; its distinct features include customized condition forecasts, anticipated cost ranges, and free access for U.S. pet owners to support informed preventive care decisions. By incorporating this predictive capability with Pumpkin’s existing insurance and wellness plans, the tool enhances pet parents’ ability to foresee expenses and plan coverage, thereby minimizing the financial impact of unexpected veterinary bills and improving overall pet well-being.

In April 2024, Chubb Limited, a U.S.-based insurance company, acquired Healthy Paws for an undisclosed amount. This acquisition is intended to strengthen Chubb’s position in the expanding pet insurance market, a sector with significant growth potential, while enabling Healthy Paws to help more pet owners cover rising veterinary costs. Healthy Paws offers comprehensive accident and illness insurance plans for dogs and cats.

Major companies operating in the pet insurance plan services market are MetLife Inc., Nationwide Mutual Insurance Company, Trupanion Inc., Anicom Holdings Inc., Lemonade Inc., Embrace Pet Insurance Agency LLC, Fetch Inc., PetPartners Inc., ManyPets Inc., Petplan Pet Insurance, Oneplan Pet Insurance, ASPCA Pet Health Insurance, Healthy Paws Pet Insurance LLC, Figo Pet Insurance LLC, Pumpkin Insurance Services Inc., Prudent Pet Insurance Agency LLC, American Kennel Club Pet Insurance, Animalia Pet Insurance, Spot Pet Insurance Services LLC, Hartville Pet Insurance.

North America was the largest region in the pet insurance plan services market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet insurance plan services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet insurance plan services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pet insurance plan services market includes revenues earned by entities through routine and preventive care, chronic condition management, emergency and specialist care, and telehealth services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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