Tracking as a Service Market Report 2026

The tracking as a service market size has grown rapidly in recent years. It will grow from $5.24 billion in 2025 to $6.12 billion in 2026 at a compound annual growth rate (CAGR) of 16.8%. The growth in the historic period can be attributed to expansion of gps-enabled fleet tracking, growth of logistics digitization initiatives, increasing demand for shipment visibility, adoption of pay-as-you-go software models, availability of affordable iot sensors.

The tracking as a service market size is expected to see rapid growth in the next few years. It will grow to $11.26 billion in 2030 at a compound annual growth rate (CAGR) of 16.5%. The growth in the forecast period can be attributed to increasing demand for real-time asset intelligence, expansion of cross-border logistics monitoring, rising adoption among small and medium enterprises, growth of data-driven supply chain management, integration of ai-based tracking analytics. Major trends in the forecast period include increasing adoption of cloud-based asset tracking platforms, rising use of real-time location analytics, growing integration of subscription-based tracking models, expansion of predictive tracking and alert systems, enhanced focus on end-to-end supply chain visibility.

The growth of e-commerce is expected to fuel the expansion of the tracking as a service market in the coming years. E-commerce, or electronic commerce, refers to the buying and selling of products and services through digital platforms such as online marketplaces, mobile applications, and business-to-consumer or business-to-business transactions conducted online. One of the main drivers of this growth is the increasing consumer demand for convenience, as digital platforms allow seamless product access, quicker purchasing, and flexible payment options, aligning with modern lifestyles while reducing the challenges of traditional retail. Tracking as a service plays a key role in supporting e-commerce by providing real-time visibility into order status and delivery, which improves customer satisfaction through accurate updates and quicker issue resolution. For example, in August 2025, the United States Census Bureau reported that total e-commerce sales reached an estimated $1.19 trillion in 2024, reflecting an 8.1% (±1.1) increase from 2023. E-commerce also accounted for 16.1% of total retail sales in 2024, up from 15.3% in the previous year. This highlights how the rise of e-commerce is contributing to the expansion of the tracking as a service market.

Companies operating in the tracking as a service market are introducing innovative solutions such as sensor-rich monitoring platforms to gain a competitive edge. A sensor-rich monitoring platform collects real-time data from connected devices and uses intelligent analysis to generate actionable insights. For instance, in January 2023, Sensata Technologies, a US-based industrial technology company, launched Sensata INSIGHTS, an advanced Internet of Things (IoT) platform that provides asset tracking, telematics, and analytics solutions aimed at improving operational visibility. The platform integrates proprietary hardware and software with artificial intelligence (AI) and machine learning to transform raw sensor data into high-quality intelligence. Sensata INSIGHTS delivers end-to-end visibility across the supply chain, including logistics, telematics, and construction site monitoring, offering deeper insights and more reliable data quality.

In April 2025, Kpler, a Belgium-based provider of data and analytics solutions for commodity markets, acquired Spire Maritime for an undisclosed sum. This acquisition was intended to enhance Kpler’s maritime tracking capabilities and expand its offerings in real-time vessel intelligence. Spire Maritime, based in the United States, provides satellite-powered vessel tracking and maritime data services, offering real-time AIS insights through its proprietary constellation of nanosatellites.

Major companies operating in the tracking as a service market are Verizon Communications, AT&T Inc., Honeywell International Inc., Stanley Black And Decker Inc., Motorola Solutions, Rockwell Automation, PCCW Enterprises Limited, Zebra Technologies Corp, Trimble Inc, Infor, Geotab Inc, Samsara Inc., Mojix, Ituran Location and Control Ltd, Overhaul, Midmark Co., Impinj Inc, Powerfleet Inc, Blackline Safety Corp., Ezo, Micromain, Finale Inventory, Sortly Inc.

North America was the largest region in the tracking as a service market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the tracking as a service market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tracking as a service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The tracking as a service market includes revenues earned by entities by providing services such as real-time location monitoring, route optimization services, driver behavior tracking, remote asset tracking, supply chain visibility services, and geofencing alerts. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.