Carbon-Smart E-Commerce Checkout Offset Market Report 2025

The carbon-smart e-commerce checkout offset market size has grown exponentially in recent years. It will grow from $1.44 billion in 2024 to $1.75 billion in 2025 at a compound annual growth rate (CAGR) of 21.1%. The growth in the historic period was driven by rising consumer awareness of climate change, increasing pressure from environmental regulations, the expansion of corporate social responsibility initiatives, the growing demand for sustainable shopping, and the wider adoption of voluntary carbon offsets.

The carbon-smart e-commerce checkout offset market size is expected to see exponential growth in the next few years. It will grow to $3.71 billion in 2029 at a compound annual growth rate (CAGR) of 20.7%. The growth in the forecast period can be attributed to the rising demand for carbon-neutral delivery options, stronger corporate sustainability commitments, increasing integration of green supply chain solutions, the expansion of carbon offset programs, and growing stakeholder pressure for eco-friendly practices. Key trends anticipated during this period include advancements in carbon tracking technologies, innovations in checkout offset APIs, the development of blockchain for greater transparency in offsets, increased investment in climate-tech startups, and ongoing research and development in climate impact modeling.

The rising awareness among consumers about climate change is expected to drive the growth of the carbon-smart e-commerce checkout offset market in the coming years. Climate change refers to long-term shifts in global or regional weather patterns, mainly caused by human activity and the release of greenhouse gases. These emissions trap heat in the atmosphere, leading to rising global temperatures and worsening climate issues. Carbon-smart e-commerce checkout offset solutions help address this challenge by allowing consumers and businesses to counterbalance emissions from online purchases. This is achieved by funding verified carbon reduction projects and supporting sustainable practices that reduce the environmental impact of digital commerce. For example, in September 2023, Which?, a UK-based non-profit charity, reported that the share of UK adults who felt personally responsible for tackling climate change rose from 77% in June 2021 to 78% in June 2022 and further to 82% by June 2023. This growing sense of responsibility highlights the increasing demand for carbon-smart checkout offset solutions.

Companies in the carbon-smart e-commerce checkout offset market are focusing on developing advanced solutions such as carbon offset sales initiatives to encourage sustainable shopping behaviors. A carbon offset sales initiative gives businesses the ability to let customers voluntarily offset the carbon emissions tied to their purchases by supporting certified projects that reduce or remove greenhouse gases. In December 2024, DevvStream Corp., a Canada-based carbon credit project co-development and generation company, launched DevvStream for Commerce, a carbon offset sales initiative. Its first application, the D-PIVOT tool, integrates with Shopify stores, enabling consumers to purchase carbon offsets at checkout to mitigate emissions from shipping. This initiative aims to serve both corporations and individuals, with partnerships such as Minimus Fulfillment helping extend its reach in e-commerce and address transportation emissions, which account for nearly 30% of U.S. greenhouse gas output.

In April 2023, Lune, a UK-based provider of carbon-smart e-commerce checkout offset solutions through its API and platform, partnered with Visa Inc. to advance climate action. This collaboration integrates carbon emission calculations and offsetting directly into Visa’s product offerings, enabling merchants, banks, and fintech companies to deliver climate-positive solutions on a large scale. Visa Inc. is a U.S.-based digital payments company.

Major players in the carbon-smart e-commerce checkout offset market are Shopify Inc., Ecommpay, SDLC Corp., Greenly SAS, EcoMatcher Limited, Cool Effect Inc., Carbon Footprint Ltd., CarbonClick Limited, CarbonSifr, ClimateTrade Inc., Cloverly Inc., EcoCart, Ecologi Ltd., One Tree Planted Inc., Reforestum, Tree-Nation, WebPays, DevvStream Corp, Shift Global Inc., South Pole Group.

North America was the largest region in the carbon-smart e-commerce checkout offsets market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in carbon-smart e-commerce checkout offsets report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the carbon-smart e-commerce checkout offsets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the retail and wholesale sector, particularly in sourcing, inventory management, and pricing strategies. Higher duties on imported consumer goods including electronics, apparel, furniture, and packaged foods have raised procurement costs for retailers and wholesalers, compelling many to either increase prices for end consumers or absorb losses. Small and mid-sized businesses with limited pricing power are especially vulnerable, often facing squeezed margins and reduced competitiveness. Inventory cycles are also disrupted as firms grapple with delays and uncertainty in international supply chains. Additionally, retaliatory tariffs in foreign markets have curtailed export opportunities for U.S. brands, limiting revenue growth. In response, companies are shifting toward domestic and regional suppliers, investing in supply chain resilience, and adopting data-driven demand forecasting to navigate cost volatility and maintain customer satisfaction.

Carbon-smart e-commerce checkout offset is a sustainability initiative in online shopping that allows customers or retailers to compensate for the carbon emissions generated from product manufacturing, packaging, and delivery. At checkout, shoppers can choose to support certified projects such as reforestation, renewable energy, or carbon removal, with the aim of reducing the environmental footprint of each purchase and promoting sustainable commerce.

The main types of carbon-smart e-commerce checkout offset include application programming interface (API) integration, platform plug-ins, and custom checkout solutions. API integration connects different software systems or applications, enabling smooth communication and data exchange. These solutions are delivered through deployment modes such as cloud-based or on-premise and are applied across industries such as retail, travel, food delivery, and digital goods. They are distributed via direct channels and third-party marketplaces and are adopted by both small and medium-sized enterprises as well as large organizations.

The carbon-smart e-commerce checkout offsets market research report is one of a series of new reports that provides carbon-smart e-commerce checkout offsets market statistics, including the carbon-smart e-commerce checkout offsets industry global market size, regional shares, competitors with the carbon-smart e-commerce checkout offsets market share, detailed carbon-smart e-commerce checkout offsets market segments, market trends, and opportunities, and any further data you may need to thrive in the carbon-smart e-commerce checkout offsets industry. This carbon-smart e-commerce checkout offsets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The carbon-smart e-commerce checkout offsets market includes revenues earned by entities by providing services such as carbon footprint calculation, offset project sourcing, real-time emissions tracking, and climate impact reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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