Immersive Display in Entertainment Market Report 2026

The immersive display in entertainment market size has grown exponentially in recent years. It will grow from $3.65 billion in 2025 to $4.48 billion in 2026 at a compound annual growth rate (CAGR) of 22.7%. The growth in the historic period can be attributed to cinema digitization adoption, declining display hardware costs, growth of theme parks and amusement centers, increasing demand for premium visual experiences, expansion of entertainment venues.

The immersive display in entertainment market size is expected to see exponential growth in the next few years. It will grow to $10.04 billion in 2030 at a compound annual growth rate (CAGR) of 22.4%. The growth in the forecast period can be attributed to rising investment in immersive venues, demand for experiential entertainment, advancements in display brightness and resolution, growth of content creation studios, increasing urban entertainment infrastructure. Major trends in the forecast period include large-format immersive video walls, multi-sensory entertainment environments, real-time interactive visual storytelling, ultra-high-resolution panoramic displays, location-based immersive entertainment growth.

The increasing popularity of live events is anticipated to drive the expansion of the immersive display segment in the entertainment market in the coming years. Live events are defined as real-time gatherings or broadcasts where audiences experience content simultaneously, either physically or virtually. This growing interest in live events is fueled by people’s desire for social interaction, enabling them to share experiences, engage with others, and develop a sense of community. Immersive displays in entertainment elevate live events by offering captivating, multi-sensory experiences that engage audiences and strengthen social and emotional connections. For example, in July 2025, according to The Department for Culture, Media and Sport (DCMS), a UK-based government organization, between April 2024 and March 2025, 30% of adults reported attending live sports events in person within the previous 12 months. Consequently, the rising interest in live events is contributing to the growth of immersive displays in the entertainment market.

Companies in the immersive display entertainment market are investing in advanced technologies, such as ultra-high-resolution LED screens, to elevate audience engagement and deliver visually striking experiences. These displays use small LEDs to produce bright, detailed, and color-accurate images, creating fully immersive environments in large-scale venues. In June 2023, US-based Sphere Entertainment Co. launched Sphere Studios, an immersive content studio designed to produce multi-sensory live entertainment. The studio introduced Big Sky, an ultra-high-resolution 16K x 16K camera system, enabling audiences to experience content with exceptional detail and realism. Combined with haptic seating, spatial audio, and environmental effects such as wind, heat, and scent, these innovations allow artists to transport viewers to both real and imagined worlds without leaving their seats, setting a new standard for large-scale entertainment.

In October 2025, Ross Video Limited, a Canada‑based live production technology company, acquired ioversal for an undisclosed amount. Through this acquisition, Ross Video intends to enhance its technological expertise in experiential audiovisual production, broadening its end‑to‑end live production ecosystem to incorporate immersive experience solutions. ioversal international GmbH is a Germany‑based audiovisual technology company specializing in the development of the Vertex platform, a suite of tools for immersive and interactive audiovisual experiences used in interactive exhibits, live entertainment, large-scale productions, and projection mapping.

Major companies operating in the immersive display in entertainment market are Samsung Electronics Co. Ltd., Sony Group Corporation, LG Electronics Inc., Panasonic Holdings Corporation, NEC Corporation, Sharp Corporation, Seiko Epson Corporation, Hisense Group Co. Ltd., Barco N.V., ViewSonic Corporation, Absen Optoelectronic Co. Ltd., Planar Systems Inc., Christie Digital Systems USA Inc., HTC Corporation, Shenzhen INFiLED Electronics Co. Ltd., ROE Visual Co. Ltd., Kopin Corporation, NanoLumens Inc., Leyard Optoelectronic Co. Ltd., AU Optronics Corp., BOE Technology Group Co. Ltd., Unilumin Group Co. Ltd., Daktronics Inc., Optoma Corporation, BenQ Corporation.

North America was the largest region in the immersive display in entertainment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the immersive display in entertainment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the immersive display in entertainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The immersive display in entertainment market consists of revenues earned by entities by providing services such as analytics and personalization services, hybrid experiences, and educational entertainment, interactive storytelling, simulations and training for entertainment, haptic and sensory experiences, immersive advertising and brand experiences, live streaming of immersive content, immersive music and audio services. The market value includes the value of related goods sold by the service provider or included within the service offering. The immersive display in entertainment market also includes sales of haptic feedback systems, high-resolution projection systems, augmented reality (AR) and mixed reality (MR) devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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