Immersive Display in Entertainment Market Report 2025

The immersive display in entertainment market size has grown exponentially in recent years. It will grow from $2.97 billion in 2024 to $3.65 billion in 2025 at a compound annual growth rate (CAGR) of 22.8%. The growth during the past period was driven by rising consumer demand for unique experiences, the expansion of live events and theme parks, the increasing popularity of esports and live streaming, the post-pandemic rise of the experiential economy, and the growing appeal of immersive art exhibitions.

The immersive display in entertainment market size is expected to see exponential growth in the next few years. It will grow to $8.21 billion in 2029 at a compound annual growth rate (CAGR) of 22.5%. Future growth is expected to be driven by rising disposable incomes in emerging markets, the expansion of hybrid workplaces and remote collaboration, growing demand for interactive and personalized content, development of immersive entertainment venues, and increased investment in immersive content creation. Key trends anticipated during this period include the use of immersive displays in live concerts and theater, the rise of immersive theater experiences, adoption of immersive technologies in fashion shows, advancements in immersive storytelling techniques, and the growth of immersive entertainment hubs in urban areas.

The growing interest in live events is fueling the expansion of immersive display technology in the entertainment sector. Live events, whether attended in person or experienced online, allow audiences to engage with content in real time. People are increasingly drawn to these events for the social connection they offer, enabling shared experiences, interaction, and a sense of community. Immersive displays enhance these events by providing multi-sensory experiences that captivate viewers and strengthen emotional and social engagement. For example, in 2022-23, the Austrade events team in Australia organized 67 events, attracting 4,556 participants, including 3,524 clients, demonstrating the rising demand for interactive, live experiences.

Companies in the immersive display entertainment market are investing in advanced technologies, such as ultra-high-resolution LED screens, to elevate audience engagement and deliver visually striking experiences. These displays use small LEDs to produce bright, detailed, and color-accurate images, creating fully immersive environments in large-scale venues. In June 2023, US-based Sphere Entertainment Co. launched Sphere Studios, an immersive content studio designed to produce multi-sensory live entertainment. The studio introduced Big Sky, an ultra-high-resolution 16K x 16K camera system, enabling audiences to experience content with exceptional detail and realism. Combined with haptic seating, spatial audio, and environmental effects such as wind, heat, and scent, these innovations allow artists to transport viewers to both real and imagined worlds without leaving their seats, setting a new standard for large-scale entertainment.

In February 2022, Canadian company XR Immersive Tech Inc. acquired US-based Synthesis VR Inc., aiming to expand its VR, AR, and Metaverse offerings. The acquisition allows XR Immersive Tech to integrate Synthesis VR’s location-based virtual reality marketplace and technology into its portfolio, broadening its reach across entertainment, education, and enterprise applications. By combining the expertise of both teams, the company seeks to drive innovation, enhance product development, and create a comprehensive VR ecosystem that can capture emerging market trends and provide long-term value for stakeholders. Synthesis VR specializes in immersive display solutions for the entertainment industry.

Major players in the immersive display in entertainment market are Samsung Electronics Co. Ltd., Sony Group Corporation, LG Electronics Inc., Panasonic Holdings Corporation, NEC Corporation, Sharp Corporation, Seiko Epson Corporation, Hisense Group Co. Ltd., Barco N.V., ViewSonic Corporation, Absen Optoelectronic Co. Ltd., Planar Systems Inc., Magic Leap Inc., Christie Digital Systems USA Inc., HTC Corporation, Shenzhen INFiLED Electronics Co. Ltd., ROE Visual Co. Ltd., Kopin Corporation, NanoLumens Inc., Leyard Optoelectronic Co. Ltd.

North America was the largest region in the immersive display in entertainment market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in immersive display in entertainment report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the immersive display in entertainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

An immersive display in entertainment is a visual technology designed to fully captivate audiences by surrounding them with vivid, lifelike images and spatial effects. It generates a sense of presence, making media more interactive and realistic. These displays combine high-resolution visuals, wide viewing angles, and motion or sensory feedback to enhance the overall storytelling and entertainment experience.

Key technologies behind immersive displays include LED, OLED, and other display types. LED screens use semiconductor diodes to deliver bright, sharp, and scalable images while remaining energy-efficient. They are available in high resolutions such as 4K and 8K and are widely employed in theaters, cinemas, entertainment venues, museums, exhibitions, content creation studios, theme parks, and amusement parks, among other settings.

The immersive display in entertainment market research report is one of a series of new reports that provides immersive display in entertainment market statistics, including immersive display in entertainment industry global market size, regional shares, competitors with the immersive display in entertainment market share, immersive display in entertainment market segments, market trends, and opportunities, and any further data you may need to thrive in the immersive display in entertainment industry. This immersive display in entertainment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The immersive display in entertainment market consists of revenues earned by entities by providing services such as analytics and personalization services, hybrid experiences, and educational entertainment, interactive storytelling, simulations and training for entertainment, haptic and sensory experiences, immersive advertising and brand experiences, live streaming of immersive content, immersive music and audio services. The market value includes the value of related goods sold by the service provider or included within the service offering. The immersive display in entertainment market also includes sales of haptic feedback systems, high-resolution projection systems, augmented reality (AR) and mixed reality (MR) devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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