Artificial Intelligence (AI)-Powered Interactive Advertisement (Ad) Personalization Market Report 2026

The artificial intelligence (AI)-powered interactive advertisement (ad) personalization market size has grown exponentially in recent years. It will grow from $8.97 billion in 2025 to $11.03 billion in 2026 at a compound annual growth rate (CAGR) of 23%. The growth in the historic period can be attributed to growth of digital advertising spend, expansion of social media platforms, increased availability of consumer behavioral data, rise of programmatic advertising models, demand for higher ad ROI.

The artificial intelligence (AI)-powered interactive advertisement (ad) personalization market size is expected to see exponential growth in the next few years. It will grow to $24.87 billion in 2030 at a compound annual growth rate (CAGR) of 22.5%. The growth in the forecast period can be attributed to advancement in machine learning algorithms, growing adoption of interactive ad formats, increasing need for real-time personalization, rising focus on customer experience optimization, expansion of data-driven marketing strategies. Major trends in the forecast period include contextual and intent-based ad customization, hyper-personalized creative optimization, real-time user engagement analytics, omnichannel interactive advertising execution, performance-based and outcome-driven advertising.

The ongoing digital transformation is expected to drive growth in the artificial intelligence (AI)-powered interactive advertisement (Ad) personalization market. Digital transformation refers to the adoption of digital technologies across businesses to reshape operations and improve customer value. As companies increasingly embrace these technologies to boost efficiency, reduce costs, and provide faster, more reliable services, AI-powered interactive ad personalization plays a key role by delivering targeted, data-driven marketing experiences. This approach streamlines advertising processes, enhances customer engagement, and uses real-time insights to optimize strategies, strengthening connections between brands and their audiences. For example, in November 2023, GOV.UK reported a 9% increase in the Government Digital and Data profession over six months, reaching 28,337 professionals, highlighting the broader trend toward digital transformation. This momentum is fueling growth in the AI-powered interactive advertisement personalization market.

Leading companies in the artificial intelligence (AI)-powered interactive advertisement personalization market are advancing generative AI-enabled enterprise applications to enhance customer experiences and boost conversion rates. These applications use AI to automatically generate content, insights, or solutions based on data patterns and user inputs, improving decision-making, automating tasks, and delivering personalized experiences across business operations. For example, in October 2024, Adobe Inc., a US-based software company, launched Adobe GenStudio for Performance Marketing, a generative AI-first enterprise application designed to speed up global advertising and marketing campaigns. This platform connects marketing and creative teams, allowing them to quickly create and manage personalized, on-brand content such as paid social ads, display ads, and marketing emails by leveraging Adobe Firefly alongside third-party AI models.

In June 2025, Braze Inc., a US-based cloud software company, acquired OfferFit for \$0.325 billion. This acquisition is intended to incorporate OfferFit’s advanced multi-agent reinforcement learning engine into Braze’s Customer Engagement Platform, boosting AI-driven personalization and automation capabilities. The move supports Braze’s vision of agentic AI to revolutionize customer engagement by delivering highly relevant and optimized customer journeys at scale. OfferFit Inc., also based in the US, specializes in AI-powered interactive advertisement personalization.

Major companies operating in the artificial intelligence (AI)-powered interactive advertisement (ad) personalization market are Meta Platforms Inc., Salesforce Inc., Adobe Inc., Criteo SA, The Trade Desk, Outbrain Inc., LiveRamp Holdings Inc., StackAdapt Inc., Amobee Inc., MediaMath Holdings Inc., Smartly.io, Bloomreach Inc., Quantcast Corporation, AdCreative.ai, NextRoll Inc., Persado Inc., LiveIntent Inc., Innovid Corp., Choozle Inc., Omneky Inc.

North America was the largest region in the artificial intelligence (AI)-powered interactive advertisement (Ad) personalization market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI)-powered interactive advertisement (ad) personalization market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the artificial intelligence (AI)-powered interactive advertisement (ad) personalization market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI)-powered interactive advertisement (Ad) personalization market consists of revenues earned by entities by providing services such as customer data platform (CDP) services, behavioral analytics services, predictive modeling services, content recommendation, and programmatic advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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