Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Market Report 2025

The artificial intelligence (AI)-enhanced influencer sentiment tracker market size has grown exponentially in recent years. It will grow from $1.56 billion in 2024 to $1.92 billion in 2025 at a compound annual growth rate (CAGR) of 23.4%. The growth during the historical period can be attributed to increasing demand for real-time brand reputation insights, expanded adoption of artificial intelligence and natural language processing, heightened need for consumer sentiment analysis, stronger emphasis on data-driven marketing strategies, and the growing influence of influencer-driven purchasing decisions.

The artificial intelligence (AI)-enhanced influencer sentiment tracker market size is expected to see exponential growth in the next few years. It will grow to $4.41 billion in 2029 at a compound annual growth rate (CAGR) of 23.1%. The expected growth during the forecast period can be attributed to the expanding adoption of predictive sentiment analysis, rising demand for real-time tracking of influencer performance, increased emphasis on personalized and targeted marketing campaigns, and greater use of advanced analytics for campaign optimization. Key trends anticipated include innovations in real-time influencer sentiment detection, integration of AI analytics with social media management platforms, advancements in predictive trend forecasting, developments in automated reporting and dashboard tools, and the consolidation of multi-platform influencer data.

The growing dependence on artificial intelligence (AI) is anticipated to drive the expansion of the AI-enhanced influencer sentiment tracker market in the coming years. AI, a field of computer science, focuses on creating machines and software capable of executing tasks that generally require human intelligence. This rise in AI is attributed to the increasing availability of vast amounts of data, which allows AI systems to learn with greater precision and make more accurate predictions. Relying on AI improves AI-enhanced influencer sentiment trackers by enabling contextual analysis, which helps detect subtle emotions, sarcasm, and intent in online content. It also minimizes the need for manual monitoring by providing automated, real-time insights, enhancing campaign effectiveness and boosting audience engagement. For example, in March 2025, the Office for National Statistics, a UK government agency, projected AI adoption to rise from 9% in 2023 to 22% in 2024. Consequently, the increasing dependence on AI is fueling the growth of the AI-enhanced influencer sentiment tracker market.

Leading companies in the AI-enhanced influencer sentiment tracker market are concentrating on developing sophisticated solutions such as contextual analysis to better capture nuanced emotions, recognize sarcasm, and deliver deeper audience insights for more informed campaign decisions. Contextual analysis involves understanding the meaning of text within its context, enabling AI to identify subtle cues such as irony, sentiment, and intent with higher accuracy. For instance, in April 2025, Japan-based technology company AnyMind Group introduced AnyTag Insight, an AI-powered module within its influencer marketing platform that incorporates advanced image and video recognition technology to analyze influencer content in real time. The tool includes automatic sentiment and emotion detection, allowing brands to quickly assess public perception and campaign performance without manual effort.

In May 2025, France-based media company Publicis Groupe S.A. acquired US-based influencer marketing and analytics company Captiv8 Inc. for $150 million. This acquisition is aimed at enhancing Publicis’s influencer marketing capabilities by integrating Captiv8’s creator network and technology with the data-driven tools of Influential and Epsilon. The combined offering will provide brands with comprehensive, AI-enhanced social commerce and campaign solutions. Captiv8 specializes in AI-enhanced influencer sentiment tracking.

Major players in the artificial intelligence (ai)-enhanced influencer sentiment tracker market are Brandwatch Limited, Sprinklr Inc., Meltwater Inc., Hootsuite Inc., Khoros Inc., Sprout Social Inc., Emplifi Inc., Talkwalker S.A., CreatorIQ Inc., Grin Inc., NetBase Quid, Traackr Inc., Synthesio, Critical Mention Inc., Upfluence Inc., Brand24 Sp. z o.o., YouScan Inc., Awario Ltd., Onalytica Ltd., and Dreamwell AI.

North America was the largest region in the artificial intelligence (AI)-enhanced influencer sentiment tracker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-enhanced influencer sentiment tracker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the artificial intelligence (AI)-enhanced influencer sentiment tracker market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

An artificial intelligence (AI)-enhanced influencer sentiment tracker is a software solution that employs AI and natural language processing (NLP) to monitor, analyze, and interpret the opinions, emotions, and attitudes expressed by influencers on social media platforms. It identifies whether influencers communicate positive, negative, or neutral sentiments about a brand, product, or topic, enabling companies to assess influencer impact, reputation, and audience perception in real time.

The primary components of an AI-enhanced influencer sentiment tracker include software and services. The software consists of digital programs and instructions that guide a computer or device to execute specific functions. It can be deployed via cloud-based or on-premises setups and is utilized in areas such as brand monitoring, campaign management, competitive analysis, and customer insights. The end users range from enterprises and marketing agencies to media and entertainment firms, retail, e-commerce businesses, and more.

The artificial intelligence (AI)-enhanced influencer sentiment tracker market research report is one of a series of new reports that provides artificial intelligence (AI)-enhanced influencer sentiment tracker market statistics, including the artificial intelligence (AI)-enhanced influencer sentiment tracker industry global market size, regional shares, competitors with the artificial intelligence (AI)-enhanced influencer sentiment tracker market share, detailed artificial intelligence (AI)-enhanced influencer sentiment tracker market segments, market trends, and opportunities, and any further data you may need to thrive in the artificial intelligence (AI)-enhanced influencer sentiment tracker industry. This artificial intelligence (AI)-enhanced influencer sentiment tracker market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI)-enhanced influencer sentiment tracker market includes revenues earned by entities through monitoring and analyzing social media content from influencers, detecting sentiment and emotions in their posts, generating influencer impact reports, offering real-time alerts on shifts in public perception, and providing insights for marketing and brand strategy decisions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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