Online Laundry Service Market Report 2025

The online laundry service market size has grown exponentially in recent years. It will grow from $32.11 billion in 2024 to $40.74 billion in 2025 at a compound annual growth rate (CAGR) of 26.9%. The growth during the historic period can be credited to the expanding availability of smartphones and internet connectivity, rising acceptance of subscription-based laundry services, increased awareness of fabric care and garment durability, growing urban relocation and migration, and the rising popularity of app-based home service platforms.

The online laundry service market size is expected to see exponential growth in the next few years. It will grow to $104.29 billion in 2029 at a compound annual growth rate (CAGR) of 26.5%. The anticipated growth during the forecast period can be attributed to increasing demand for contactless pickup and delivery options, greater emphasis on eco-friendly detergents and water-efficient technologies, wider adoption of digital payment and wallet systems, and the expansion of service coverage into tier 2 and tier 3 cities. Key trends expected in this period include advancements in automation and robotic sorting, the development of app-based real-time order tracking, innovations in sustainable and biodegradable packaging, progress in AI-powered demand forecasting tools, and the introduction of subscription-based premium laundry plans.

The increasing participation of women in the workforce is anticipated to drive the growth of the online laundry services market in the coming years. Women’s participation in the workforce refers to the proportion of women actively employed or seeking employment within the labor market. This rise in participation is attributed to greater access to education and professional opportunities, enabling more women to acquire the skills and qualifications necessary for paid employment. Online laundry services support working women by offering time-saving household solutions, helping them better balance their professional and personal responsibilities. These services provide convenient options such as pickup, cleaning, and delivery, which reduce manual effort and improve daily efficiency. For example, in August 2025, the US Bureau of Labor Statistics reported that the number of women in the civilian labor force in the US reached 80,023 in July 2025, up from 79,467 in July 2024. Consequently, the rise in women’s workforce participation is contributing to the expansion of the online laundry services market.

Leading companies in the online laundry service industry are concentrating on creating advanced solutions, including easy-to-use digital platforms, to deliver a faster, more convenient, and seamless laundry experience. A user-friendly digital interface refers to an app or platform that allows users to effortlessly book, monitor, and pay for laundry services. For instance, in February 2024, LG Electronics India launched a new self-laundry service aimed at the education sector. This service employs LG’s connected commercial washing machines and dryers, enabling customers to operate machines themselves through an app-based interface. The initiative includes the establishment of 200 self-laundry centers outfitted with LG commercial machines, beginning with Galgotias University, where students can reserve machines, use them, and complete payments automatically via a dedicated mobile app. This project is supported by a $4 million investment intended to enhance convenience and modernize student living facilities.

In May 2022, Laundryheap Limited, a UK-based laundry and dry-cleaning service provider, acquired Laundrapp Limited for an undisclosed sum. Through this acquisition, Laundryheap seeks to broaden its presence across the UK, strengthen its market leadership, grow its customer base, and continue delivering fast, convenient, and sustainable on-demand laundry services. Laundrapp Limited is also a UK-based company offering on-demand online laundry and dry-cleaning solutions.

Major players in the online laundry service market are Urban Company Private Limited, LaundryGenius Inc., Press Technologies Incorporated, Rinse Incorporated, Washmen FZ LLC, ihateironing.com Ltd., WashClub Inc., LaundryBox Inc., Laundryheap Limited, MyClean Inc., Mulberrys Garment Care Limited, CleanCloud Limited, DhobiLite Pvt. Ltd., ByNext Inc., Lapels Dry Cleaning, Laundry Locker Inc., Hamperapp Inc., Pressing Matters USA, PML Solutions Limited, Wassup Laundry Services Private Limited.

North America was the largest region in the online laundry service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in online laundry service report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the online laundry service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the services sector, particularly in business services, IT, and professional consulting operations. Higher costs for imported technology, office equipment, and essential digital infrastructure have raised operating expenses for service providers, forcing them to either pass on costs to clients or absorb margin pressures. Outsourcing firms and IT service companies are also facing challenges due to increased costs of hardware components and delayed global supply chains, affecting project delivery timelines and profitability. Additionally, retaliatory tariffs have dampened demand for U.S.-based professional services in key international markets, leading to a slowdown in export-driven revenue streams. The sector must now prioritize digital transformation, cost optimization, and expanding domestic client bases to sustain growth and maintain competitiveness amid ongoing trade uncertainty.

Online laundry service is a digitally enabled solution that provides convenient laundry options by allowing customers to arrange pick-up, cleaning, and delivery of their garments through websites or mobile apps. These services typically combine logistics, cleaning operations, and customer management systems to deliver prompt and efficient garment care. They are predominantly utilized in urban settings to offer convenience, save time, and maintain high-quality laundry care for both individuals and businesses.

The primary types of online laundry services include wash and fold, dry cleaning, laundry subscriptions, and others. Wash and fold involves washing, drying, and neatly folding clothes, usually catering to individual or household clients. The service supports various payment options such as online payments and cash on delivery and is applied across residential and commercial sectors, serving end-users such as individuals and corporate clients.

The online laundry service market research report is one of a series of new reports that provides online laundry service market statistics, including the online laundry service industry global market size, regional shares, competitors with the online laundry service market share, detailed online laundry service market segments, market trends, and opportunities, and any further data you may need to thrive in the online laundry service industry. This online laundry service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The online laundry service market includes revenues earned by entities through garment pick-up and delivery services, washing and dry-cleaning services, mobile app and website bookings, subscription-based laundry plans, and specialized fabric care services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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