Artificial Intelligence (AI) Sales Development Representative (SDR) Market Report 2025

The artificial intelligence (AI) sales development representative (SDR) market size has grown exponentially in recent years. It will grow from $3.32 billion in 2024 to $4.39 billion in 2025 at a compound annual growth rate (CAGR) of 32.4%. The growth during the historic period was driven by the rising demand for sales automation, increasing adoption of AI-powered sales tools, a growing need for personalized customer engagement, greater emphasis on data-driven decision-making, and the increasing demand for real-time sales insights.

The artificial intelligence (AI) sales development representative (SDR) market size is expected to see exponential growth in the next few years. It will grow to $13.34 billion in 2029 at a compound annual growth rate (CAGR) of 32%. The growth in the forecast period is expected to be driven by increasing integration with customer relationship management (CRM) systems, rising efficiency in lead qualification, expanding demand within healthcare and life sciences, growing requirements for scalable sales operations, and increasing investments in artificial intelligence infrastructure. Key trends anticipated during the forecast period include progress in natural language processing (NLP), enhancements in automation capabilities, integration with multi-channel communication platforms, advancements in cloud computing infrastructure, and continued improvements in machine learning algorithms.

The rising adoption of digital marketing is expected to drive the growth of the artificial intelligence (AI) sales development representative (SDR) market in the coming years. Digital marketing involves the use of digital channels such as social media, email, and search engines to promote products or services and engage customers. Its adoption is increasing as financial institutions and businesses prioritize personalized, real-time customer interaction across digital platforms. Artificial intelligence (AI) sales development representatives (SDRs) enhance digital marketing by automating lead generation, lead scoring, and personalized outreach, ensuring timely and relevant engagement. They also analyze customer data to optimize campaigns and improve conversion rates, making marketing efforts more efficient and targeted. For example, in November 2022, Wyzowl, a UK-based video marketing agency and software company, reported that in a survey of 528 respondents, video content marketing adoption by businesses rose to 91% in 2023. This demonstrates how the rising use of digital marketing is fueling the growth of the AI sales development representative (SDR) market.

Leading companies in the artificial intelligence (AI) sales development representative (SDR) market are focusing on innovative solutions such as AI-powered meeting agent suites to streamline workflows, enhance productivity, and help sales teams close deals faster. These meeting agent suites use artificial intelligence to automate meeting scheduling, coordination, and follow-ups, while integrating with calendars, communication tools, and CRM systems to improve efficiency and engagement with prospects and clients. In March 2025, Otter.ai, Inc., a US-based AI meeting productivity platform, launched advanced voice AI meeting agents designed to optimize business meetings. The suite includes the Otter Meeting Agent, which has evolved from a passive AI assistant into an interactive, voice-activated participant that leverages company-wide meeting data to answer questions and execute tasks. Additionally, the Otter Sales Agent provides real-time support to sales teams to help close more deals, while the Otter SDR Agent focuses on accelerating lead generation and sales cycles through autonomous product demonstrations.

In April 2025, JungleWorks, a US-based technology company, acquired Outplay Inc. for an undisclosed amount. This acquisition aims to strengthen JungleWorks’ capabilities in artificial intelligence (AI)-driven sales engagement solutions that improve efficiency, productivity, and customer success. Outplay is a US-based sales engagement platform (SEP) and sales automation company that leverages AI to enhance sales development representative (SDR) functions.

Major players in the artificial intelligence (ai) sales development representative (sdr) market are Salesforce Inc., 6sense Insights Inc., 11xAI Inc., Conversica Inc., SalesHive Inc., Jotform Inc., Klenty Inc., Regie AI Inc., Lyzr AI Inc., Artisan AI Inc., Warmly.ai Inc., AiSDR Inc., Persana.ai Inc., Common Room Inc., Leadzen AI Inc., Relevance AI Inc., SuperAGI Inc., Appointwise AI Inc., SalesCaptain Inc., coldiq Inc.

North America was the largest region in the artificial intelligence (AI) sales development representative (SDR) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI) sales development representative (SDR) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the artificial intelligence (AI) sales development representative (SDR) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

An artificial intelligence (AI) sales development representative (SDR) is a professional who leverages AI tools and insights to effectively identify, qualify, and engage potential customers. Their primary role is to streamline lead generation, personalize outreach, and accelerate the sales pipeline using data-driven strategies. By integrating AI, they enhance prospecting accuracy, reduce manual effort, and enable sales teams to focus on closing high-value opportunities.

The main offerings of AI sales development representatives (SDRs) are software and services. Software consists of programs, instructions, and data that direct computers to perform specific tasks. It is deployed through various models such as cloud-native software as a service (SaaS), Chrome extensions, and API-first modular embeds, and is adopted by different types of enterprises, including startups, small and medium-sized businesses (SMBs), mid-market sales organizations, and enterprise SDR teams. Solutions are delivered through diverse sales channels, including inbound, outbound, and hybrid, and are applied across multiple industries such as retail and e-commerce, banking, financial services and insurance (BFSI), telecommunications, healthcare and life sciences, education, media and entertainment, manufacturing, and travel and hospitality.

The artificial intelligence (AI) sales development representatives (SDR) market research report is one of a series of new reports that provides artificial intelligence (AI) sales development representatives (SDR) market statistics, including the artificial intelligence (AI) sales development representatives (SDR) industry global market size, regional shares, competitors with the artificial intelligence (AI) sales development representatives (SDR) market share, detailed artificial intelligence (AI) sales development representatives (SDR) market segments, market trends, and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) sales development representatives (SDR) industry. This artificial intelligence (AI) sales development representatives (SDR) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI) sales development representative (SDR) market consists of revenues earned by entities by providing services such as lead scoring, email sequence optimization, conversation analytics, meeting scheduling and intent signal monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) sales development representative (SDR) market also includes sales of artificial intelligence sales assistant, outbound sales automation platform, customer relationship management integration module, conversational artificial intelligence bot, and multichannel sales outreach tool. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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