Enterprise Conversational Generative Artificial Intelligence Market Report 2025

The enterprise conversational generative artificial intelligence market size has grown exponentially in recent years. It will grow from $15.56 billion in 2024 to $20.91 billion in 2025 at a compound annual growth rate (CAGR) of 34.4%. The expansion during the historical period is due to the rising use of cloud computing, heightened demand for customer self-service, a greater focus on cost efficiency, an increasing amount of enterprise data, and the growing significance of real-time analytics.

The enterprise conversational generative artificial intelligence market size is expected to see exponential growth in the next few years. It will grow to $67.52 billion in 2029 at a compound annual growth rate (CAGR) of 34.1%. The anticipated growth during the forecast period is driven by a growing dependence on multilingual support, a stronger focus on boosting employee productivity, wider adoption of hybrid work models, an increased emphasis on predictive customer insights, and a rising demand for AI-powered process automation. Key trends expected in this period include the development of context-aware AI models, advancements in emotion recognition, integration with enterprise resource planning systems, combining voice and text communication channels, and innovations in conversational user experience design.

The rapid growth of the e-commerce industry is anticipated to drive the expansion of the enterprise conversational generative artificial intelligence market in the future. This sector facilitates business and consumer transactions for goods and services online. With increasing internet and smartphone accessibility, online shopping has become more convenient and widely embraced by consumers. Enterprise conversational generative AI enhances the e-commerce sector by providing personalized recommendations and immediate support, thereby improving the customer experience and boosting sales conversion rates. For example, according to the U.S. Census Bureau in August 2025, U.S. retail e-commerce sales reached $292.9 billion in the second quarter of 2025, reflecting a 6.2% (±0.9%) increase compared to the previous quarter. Consequently, the swift expansion of e-commerce is contributing to the growth of the enterprise conversational generative AI market.

Leading enterprises in the conversational generative AI market are prioritizing the development of innovative solutions such as agentic systems to improve efficiency and user interaction. Agentic systems are AI-powered platforms that autonomously make decisions and execute tasks for users, adapting their behavior based on context and objectives. For instance, in July 2025, Reply S.p.A., an Italy-based company specializing in computer-integrated systems design, introduced Prebuilt AI Apps proven generative AI agents designed to facilitate and accelerate AI integration within enterprises. These applications provide streamlined access to information, better decision-making, and enhanced operational efficiency through conversational interfaces and structured knowledge bases. They are customizable, production-ready, seamlessly integrate with enterprise systems, and support automation in information-heavy fields such as HR, procurement, and compliance, offering immediate efficiency improvements and cost reductions from the outset.

In August 2024, SoundHound AI Inc., a U.S.-based voice recognition firm, acquired Amelia for an undisclosed sum. This acquisition aims to significantly broaden SoundHound AI’s presence and influence in conversational AI across various industries and numerous enterprise brands. The move positions SoundHound AI as a leader in voice and conversational AI solutions. Amelia, also U.S.-based, specializes in enterprise-grade conversational generative AI technologies.

Major players in the enterprise conversational generative artificial intelligence market are Amazon.com Inc., Google LLC, Microsoft Corporation, IBM Corporation, Oracle Corporation, SAP SE, Salesforce Inc., NVIDIA Corporation, Adobe Incorporated, Reply S.p.A., Yellow.ai Pvt. Ltd., Kore.ai Inc., Moveworks Inc., Avaamo Inc., Jio Haptik Technologies Limited, Omilia Natural Language Solutions Ltd., Cognigy GmbH, Rasa Technologies GmbH, NLX Inc., and Moveo.AI.

North America was the largest region in the enterprise conversational generative artificial intelligence market in 2024. The regions covered in enterprise conversational generative artificial intelligence report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the enterprise conversational generative artificial intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

Enterprise conversational generative artificial intelligence refers to AI systems created specifically for businesses that can comprehend, generate, and interact using natural language. These systems aim to support communication, automate various tasks, and improve decision-making processes. By utilizing advanced machine learning models, they deliver contextual and human-like responses, enhancing both efficiency and engagement among customers or employees within enterprise activities.

The primary categories of enterprise conversational generative AI include intelligent virtual assistants and generative AI chatbots. An intelligent virtual assistant is a software agent capable of interpreting and responding to human language to assist with tasks or provide information. It employs technologies such as natural language processing, machine learning, deep learning, automatic speech recognition, and more. These assistants can be deployed in different ways, including on-premises or via cloud services. They find applications in multiple sectors, including banking, financial services, insurance, IT and telecommunications, retail and e-commerce, healthcare, government and public administration, media and entertainment, education, and others.

The enterprise conversational generative artificial intelligence market research report is one of a series of new reports that provides enterprise conversational generative artificial intelligence market statistics, including enterprise conversational generative artificial intelligence industry global market size, regional shares, competitors with a enterprise conversational generative artificial intelligence market share, detailed enterprise conversational generative artificial intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the enterprise conversational generative artificial intelligence industry. This enterprise conversational generative artificial intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The enterprise conversational generative artificial intelligence market consists of revenues earned by entities by providing services such as integration and consulting services, sentiment and emotion analysis, and security services. The market value includes the value of related goods sold by the service provider or included within the service offering. The enterprise conversational generative artificial intelligence market also includes sales of AI-optimized GPUs, AI-specific network switches, and high-density ethernet switches. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.