Missile Decoy Launcher System Market Report 2025

The missile decoy launcher system market size has grown strongly in recent years. It will grow from $2.37 billion in 2024 to $2.57 billion in 2025 at a compound annual growth rate (CAGR) of 8.7%. Growth in the historic period was driven by expanding naval modernization programs, rising geopolitical tensions, increased military spending, growing adoption of electronic warfare systems, and heightened threats from advanced guided missiles.

The missile decoy launcher system market size is expected to see strong growth in the next few years. It will grow to $3.54 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. Growth in the forecast period is expected to be driven by the increasing sophistication of missile threats, rising defense budgets and military modernization programs, growing complexity of anti-ship systems, greater focus on cost-effective and adaptable solutions, and a higher frequency of military conflicts. Key trends projected for this period include advancements in active RF decoy technologies, integration of AI for automated threat response, development of modular and trainable launcher systems, innovations in lightweight and multi-role decoys, and enhancements in electronic countermeasure capabilities.

The rising geopolitical tensions are expected to drive growth in the missile decoy launcher system market in the coming years. Geopolitical tensions arise from conflicts or strained relations between nations due to political, economic, or territorial disputes. Territorial disagreements, in particular, threaten national sovereignty and access to strategically important regions. Missile decoy launcher systems support defense strategies by providing adaptable protection against evolving missile threats, strengthening national security and strategic resilience. For example, in October 2024, the U.S. Department of Homeland Security reported that migrant encounters at the US-Canada border exceeded 181,000, a 6.5% increase from 170,000 in 2023, illustrating broader security challenges that can coincide with geopolitical tensions.

Companies in the missile decoy launcher system market are developing advanced trainable decoy systems to improve naval defense against modern missile threats. Trainable decoy launcher systems can aim and launch decoys at specific threats, enhancing defensive capabilities. For instance, in September 2023, Sea Limited, a UK-based provider of ship and fleet protection, introduced the Ancilia system. This high-performance trainable decoy launcher protects naval vessels from advanced threats, including hypersonic and ballistic missiles. Its rotating base allows rapid deployment of multiple decoys without maneuvering the ship, increasing responsiveness and operational flexibility, while providing a compact and reliable solution for modern naval platforms.

In November 2024, Terma A/S, a Denmark-based aerospace and defense company, partnered with SEA Ltd. to develop advanced naval defense solutions. The collaboration focuses on creating a next-generation soft-kill decoy system that combines rapid threat evaluation with trainable launch technology to enhance protection against missile and torpedo threats. SEA Ltd., based in the UK, specializes in missile decoy launcher systems, and the partnership aims to provide integrated, intelligent countermeasure solutions for global naval fleets.

Major players in the missile decoy launcher system market are Lockheed Martin Corporation, BAE Systems plc, Safran S.A., Thales Group, L3Harris Technologies Inc., Leonardo S.p.A., Systems Engineering & Assessment Ltd. (SEA), Rheinmetall AG, Elbit Systems Ltd., MBDA, Naval Group S.A., Saab AB, Indra Sistemas S.A., Rafael Advanced Defense Systems Ltd., Aselsan A.S., Ultra Electronics Holdings Limited, QinetiQ Group plc, Terma A/S, Bharat Dynamics Limited, Lacroix Defense.

North America was the largest region in the missile decoy launcher system market in 2024. The regions covered in missile decoy launcher system report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the missile decoy launcher system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp hike in U.S. tariffs and the associated trade disputes in spring 2025 are notably impacting the aerospace and defense sector by raising costs for titanium, carbon fiber composites, and avionics materials largely sourced from global suppliers. Defense contractors, locked into fixed-price government contracts, absorb these added costs, while commercial aerospace firms face airline pushback on higher aircraft prices. Delays in component shipments due to customs bottlenecks further disrupt tight production schedules for jets and satellites. The industry is responding by stockpiling critical materials, seeking waivers for defense-related imports, and collaborating with allied nations to diversify supply chain.

A missile decoy launcher system is a defensive mechanism employed on military platforms, including ships, aircraft, and vehicles, to counter incoming missile threats. It operates by deploying decoys that replicate the target’s radar or heat signature, thereby deceiving enemy missiles. This system enhances survivability and mission success by diverting hostile missiles away from the actual target.

The main types of missile decoy launcher systems include infrared decoys, radar decoys, acoustic decoys, and others. An infrared decoy emits heat to mislead infrared-guided missiles away from their intended target. These systems are deployed across various platforms, airborne, naval, and land-based, and have applications in the navy and research sectors, with key end users including defense agencies, homeland security, and related organizations.

The missile decoy launcher system market research report is one of a series of new reports that provides missile decoy launcher system market statistics, including missile decoy launcher system industry global market size, regional shares, competitors with a missile decoy launcher system market share, detailed missile decoy launcher system market segments, market trends and opportunities, and any further data you may need to thrive in the missile decoy launcher system industry. This missile decoy launcher system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The missile decoy launcher system market consists of sales of flares, chaff cartridges, electronic decoys, and integrated control modules. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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