Extended Warranties Service Market Report 2026

The extended warranties service market size has grown rapidly in recent years. It will grow from $129.54 billion in 2025 to $143.23 billion in 2026 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to rising adoption of consumer electronics, increasing vehicle ownership, growing awareness of product longevity, expansion of retail networks, emergence of third-party service providers.

The extended warranties service market size is expected to see rapid growth in the next few years. It will grow to $211.74 billion in 2030 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to growth in smart device penetration, increasing preference for subscription-based services, advancements in predictive analytics, adoption of digital service platforms, expansion of connected ecosystems. Major trends in the forecast period include subscription-based warranty models, on-demand repair services, predictive maintenance solutions, customer experience enhancement, flexible coverage plans.

The increasing need for product protection is anticipated to drive the expansion of the extended warranties service market in the coming years. Product protection involves ensuring purchased items are covered against defects, malfunctions, or accidental damage for a specified period. The rising demand for product protection is largely attributed to the growing purchase of high-value electronic devices, as consumers seek to avoid expensive repairs associated with advanced technology and the impact of rising inflation. Extended warranties services strengthen product protection by providing coverage beyond the standard manufacturer’s warranty, making them particularly suitable for costly and technologically sophisticated products. These services help lower financial risk by covering repair or replacement expenses, thereby boosting consumer confidence. For example, in July 2025, data from the Office for Product Safety & Standards (PSD), a UK-based national regulator under the Department for Business and Trade, showed that between 1 April 2024 and 31 March 2025, the PSD received 1,418 notifications relating to 1,792 products. Consequently, the growing emphasis on product protection is contributing to the growth of the extended warranties service market.

Companies in the extended warranties service market are focusing on strategic partnerships to enhance technology integration and expand market reach. Strategic partnerships combine resources and expertise to develop innovative solutions and improve customer service. In September 2023, India-based Reliance General Insurance partnered with Ola Electric Mobility to launch an extended warranty for Ola’s S1 electric scooters. The coverage includes up to 50,000 km or five years for critical components such as the battery and motor, supported by hassle-free claims through Ola’s network of over 400 service centers, providing long-term assurance and cost savings for customers.

In June 2023, Domestic & General Group, a UK-based warranty and insurance services provider, acquired After Inc., a US-based extended warranty and product protection company, for an undisclosed amount. The acquisition enables Domestic & General to strengthen its presence in the U.S. market and enhance capabilities in warranty analytics, marketing, and customer experience technology, expanding its overall service offerings.

Major companies operating in the extended warranties service market are Samsung Electronics Co. Ltd., Allianz SE, Ford Motor Company, Hyundai Motor Company, Sony Corporation, LG Electronics Inc., American International Group Inc., The Allstate Corporation, Haier Group, Nissan North America Inc., Delta Electronics Inc., Assurant Inc., AmTrust Financial Services Inc., Asurion LLC, Best Buy Co. Inc., Consumer Priority Service Inc., Omega Warranty Services LLC, OneAssist Consumer Solutions Pvt. Ltd., Carchex LLC, Worth Ave. Group LLC, Get Mulberry.

North America was the largest region in the extended warranties service market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the extended warranties service market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the extended warranties service market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The extended warranties service market includes revenues earned by entities through coverage for repairs, replacement, maintenance, and technical support services for products beyond the standard manufacturer warranty period. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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