American Football Betting Market Report 2025

The American football betting market size has grown rapidly in recent years. It will grow from $7.64 billion in 2024 to $8.52 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth during the historical period was driven by the rising legalization of sports betting, growing popularity and interest in American football, increasing internet and smartphone penetration, and greater availability of detailed game statistics.

The American football betting market size is expected to see rapid growth in the next few years. It will grow to $13.06 billion in 2029 at a compound annual growth rate (CAGR) of 11.2%. The growth during the forecast period is expected to be driven by rising football viewership, growing mobile accessibility, increased adoption of in-play betting, ongoing legalization reforms, greater availability of detailed game statistics, and enhanced accessibility of betting platforms. Key trends in this period include technological advancements, innovations in mobile betting applications, integration of blockchain technology, new offerings from platform providers, and the adoption of cashless wallet solutions.

The rising sports enthusiasm is driving the growth of the American football betting market due to increasing media coverage and fan engagement. Sports enthusiasm reflects the passion and excitement fans feel for their favorite teams, which is growing as media platforms provide broader access to live events, highlights, and related content. This engagement encourages fans to participate in betting as a way to enhance their experience and involvement. For instance, in February 2025, Football Australia reported a 10% rise in outdoor football participation in 2024, from 582,635 players in 2023 to 640,234, while total participation increased by 11% to 1,912,493.

Innovative live betting features are enhancing user engagement and driving wagering growth during NFL games. Live betting allows users to place wagers in real time while games are ongoing, with odds updating dynamically based on live action. For example, in October 2022, PointsBet Holdings Limited introduced Lightning Bets on its NFL platform, enabling bets on individual plays and drives. The launch led to a 108% increase in total wagers and a 184% rise in unique weekly users, demonstrating the effectiveness of interactive, in-game betting in boosting engagement and revenues.

In April 2024, Fanatics Betting and Gaming acquired PointsBet’s US businesses to broaden its online sports betting footprint. This acquisition allows Fanatics Sportsbook to reach 95% of US online bettors, accelerating Fanatics’ transformation into a leading online gaming operator while leveraging PointsBet’s innovative betting products and proven market expertise.

Major players in the American football betting market are ESPN Inc., Caesars Entertainment Inc., Entain Plc, Fanatics Sports Betting LLC, Betfred Limited, Pinnacle Sports Limited, 888 Holdings Plc, Betway Limited, Kindred Group Plc, Betsson AB, Penn National Gaming Inc., PointsBet Holdings Limited, BetMGM LLC, FanDuel Group Inc., 1X Corp N.V., Megapari Limited, Dimers Limited, BetRivers Interactive Gaming LLC, DraftKings Inc., Rabona N.V., and BONS Ltd.

North America was the largest region in the American football betting market in 2024. The regions covered in American football betting report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the American football betting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.

American football betting involves wagering on different outcomes or specific events in American football games, such as predicting the winning team, the point spread, or the total points scored. This type of betting requires analyzing team performance, player statistics, and game conditions to make informed predictions and potentially earn money through legal sportsbooks or betting platforms.

The main types of American football betting are online and offline betting. Online betting allows users to place wagers via websites or apps, where they register, fund an account, and choose from a variety of options without visiting a physical location. Online betting is accessible across multiple platforms, including mobile and desktop, and serves end users such as professional and recreational bettors.

The American football betting market research report is one of a series of new reports that provides American football betting market statistics, including American football betting industry global market size, regional shares, competitors with a American football betting market share, detailed American football betting market segments, market trends and opportunities, and any further data you may need to thrive in the American football betting industry. This American football betting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The American football betting market includes revenues earned by entities by providing services such as sportsbook wagering services, betting tips and analysis, account management services, point spread betting, and data analytics for odds-making. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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