Sport App Market Report 2025

The sport app market size has grown rapidly in recent years. It will grow from $4.35 billion in 2024 to $4.86 billion in 2025 at a compound annual growth rate (CAGR) of 11.9%. The growth during the historic period is driven by the rising adoption of smartphones for sports engagement, expanding internet penetration that enables access to online sports content, increasing popularity of live sports streaming apps, greater use of social media for sports updates and fan interaction, and growing demand for fantasy sports applications.

The sport app market size is expected to see rapid growth in the next few years. It will grow to $7.52 billion in 2029 at a compound annual growth rate (CAGR) of 11.5%. The growth expected in the forecast period is driven by the increasing integration of artificial intelligence and analytics to create personalized sports experiences, rising monetization through in-app purchases and advertisements, growing use of wearable devices that sync with sports apps, expanding investments by sports organizations in mobile platforms, and the rising popularity of e-sports and gaming-related sports apps. Key trends during this period include the development of personalized fitness and wellness programs, the introduction of gamification features to enhance user engagement, integration of digital payment systems for in-app purchases, connection with social media platforms to build communities, and innovations in data-driven fan engagement strategies.

The rising smartphone penetration is expected to fuel the growth of the sports app market in the coming years. Smartphone penetration refers to the percentage of people within a region or market who own or use smartphones. This increase is driven by expanding internet connectivity, as broader and faster network access makes smartphones more valuable and essential for daily digital activities. Smartphones support the growth of sports apps by offering users a convenient, portable, and interactive platform to stream live games, track fitness, receive real-time updates, participate in fantasy sports, and engage with fan communities anytime and anywhere. For example, in June 2024, Ericsson, a Sweden-based telecommunications company, projected that mobile subscriptions in the region would rise from 1.2 billion in 2023 to 1.3 billion by 2029. As a result, the increasing smartphone penetration is boosting the sports app market.

Leading companies in the sports app market are developing innovative real-time tracking solutions to transform how fans experience games by boosting engagement with live updates, performance analytics, and interactive features. Real-time sports tracking applications monitor and deliver live information on games, player performance, and statistics as they happen. For example, in February 2024, Apple Inc., a US-based technology company, launched its first dedicated sports app called Apple Sports. This app offers real-time scores, statistics, and more with speed and simplicity. Users can receive live updates, including play-by-play coverage, across multiple sports, and customize their experience by following favorite teams, leagues, and tournaments. It also includes live activities on the iPhone Lock Screen and Apple Watch, along with easy access to live games through the Apple TV app and connected streaming services.

In August 2025, SEGG Media Corporation, a US-based digital media and entertainment company, acquired Galaxy Racer Holdings Limited for $10 million. Through this acquisition, SEGG Media Corporation aims to expand its Sports.com Super App globally by integrating sports, esports, and fan engagement to reach a wider digital sports audience. Galaxy Racer Holdings Limited, based in the UAE, is the developer of the GXR app, a sports application.

Major players in the sport app market are Hyperlink InfoSystem, Strava Inc., Peloton Interactive Inc., Zwift Inc., TeamSnap Inc., MindInventory, Sapphire Software Solutions, Freeletics GmbH, Agile Sports Technologies Inc, Synarion IT Solutions, Fitbit Inc., Garmin Ltd., JEFIT Inc., Heja AB, MaxOne.ai, SportEasy, TeamLinkt, Spond AS, TrainHeroic Inc., Invoidea Technologies Pvt. Ltd.

North America was the largest region in the sport app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in sports app report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sports app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.

A sport app is a mobile or web-based application designed to give users access to sports-related content, services, and features. It supports activities such as live score updates, news, streaming, training guidance, fitness tracking, fan engagement, and event management.

The primary types of sports apps include fitness and training apps, fantasy sports apps, live sports streaming apps, team and player management apps, sports betting apps, and fan engagement or social sports apps. Fitness and training apps help users enhance their physical health by tracking workouts, monitoring progress, and providing personalized exercise routines and performance analytics. These apps are available on mobile platforms such as iOS and Android, as well as on wearable devices and desktop or web applications. Common revenue models include freemium, subscriptions, in-app purchases, advertising, and pay-per-view or paywall options. They are distributed through marketplaces such as the Google Play Store, Apple App Store, and others, serving a wide user base that includes fitness enthusiasts, professional athletes and teams, sports fans, coaches and trainers, and sports organizations and broadcasters.

The sport app market research report is one of a series of new reports that provides sport app market statistics, including sport app industry global market size, regional shares, competitors with a sport app market share, detailed sport app market segments, market trends and opportunities, and any further data you may need to thrive in the sport app industry. This sports app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sports app market consists of revenues earned by entities by providing services such as subscription and access fees, in-app purchases, advertising and sponsorship, data analytics and insights, betting, and merchandise commissions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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