Sport App Market Report 2026

The sport app market size has grown rapidly in recent years. It will grow from $4.86 billion in 2025 to $5.43 billion in 2026 at a compound annual growth rate (CAGR) of 11.7%. The growth in the historic period can be attributed to expansion of smartphone usage, growth of digital sports consumption, increasing popularity of fitness tracking, rising demand for real-time sports updates, wider availability of mobile internet.

The sport app market size is expected to see rapid growth in the next few years. It will grow to $8.37 billion in 2030 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to increasing investments in immersive fan experiences, rising demand for AI-driven performance analytics, expansion of subscription-based sports apps, growing integration of AR and VR features, increasing focus on personalized user engagement. Major trends in the forecast period include increasing adoption of personalized sports content, rising demand for live streaming and real-time analytics, growing integration with wearable devices, expansion of fan engagement and social features, enhanced focus on data-driven training insights.

The rising smartphone penetration is expected to fuel the growth of the sports app market in the coming years. Smartphone penetration refers to the percentage of people within a region or market who own or use smartphones. This increase is driven by expanding internet connectivity, as broader and faster network access makes smartphones more valuable and essential for daily digital activities. Smartphones support the growth of sports apps by offering users a convenient, portable, and interactive platform to stream live games, track fitness, receive real-time updates, participate in fantasy sports, and engage with fan communities anytime and anywhere. For example, in June 2024, Ericsson, a Sweden-based telecommunications company, projected that mobile subscriptions in the region would rise from 1.2 billion in 2023 to 1.3 billion by 2029. As a result, the increasing smartphone penetration is boosting the sports app market.

Leading companies in the sports app market are developing innovative real-time tracking solutions to transform how fans experience games by boosting engagement with live updates, performance analytics, and interactive features. Real-time sports tracking applications monitor and deliver live information on games, player performance, and statistics as they happen. For example, in February 2024, Apple Inc., a US-based technology company, launched its first dedicated sports app called Apple Sports. This app offers real-time scores, statistics, and more with speed and simplicity. Users can receive live updates, including play-by-play coverage, across multiple sports, and customize their experience by following favorite teams, leagues, and tournaments. It also includes live activities on the iPhone Lock Screen and Apple Watch, along with easy access to live games through the Apple TV app and connected streaming services.

In August 2025, SEGG Media Corporation, a US-based digital media and entertainment company, acquired Galaxy Racer Holdings Limited for $10 million. Through this acquisition, SEGG Media Corporation aims to expand its Sports.com Super App globally by integrating sports, esports, and fan engagement to reach a wider digital sports audience. Galaxy Racer Holdings Limited, based in the UAE, is the developer of the GXR app, a sports application.

Major companies operating in the sport app market are Hyperlink InfoSystem, Strava Inc., Peloton Interactive Inc., Zwift Inc., TeamSnap Inc., MindInventory, Sapphire Software Solutions, Freeletics GmbH, Agile Sports Technologies Inc, Synarion IT Solutions, Fitbit Inc., Garmin Ltd., JEFIT Inc., Heja AB, MaxOne.ai, SportEasy, TeamLinkt, Spond AS, TrainHeroic Inc., Invoidea Technologies Pvt. Ltd.

North America was the largest region in the sport app market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sport app market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sport app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sports app market consists of revenues earned by entities by providing services such as subscription and access fees, in-app purchases, advertising and sponsorship, data analytics and insights, betting, and merchandise commissions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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