Banking, Financial Services, and Insurance (BFSI) Business Intelligence Market Report 2025

The banking, financial services, and insurance (BFSI) business intelligence market size has grown rapidly in recent years. It will grow from $21.38 billion in 2024 to $24.03 billion in 2025 at a compound annual growth rate (CAGR) of 12.4%. During the historical period, growth was driven by the widespread adoption of digital transformation, heightened demand for fraud prevention solutions, an expanding focus on risk management, stricter regulatory compliance requirements, and greater accessibility to customer data.

The banking, financial services, and insurance (BFSI) business intelligence market size is expected to see rapid growth in the next few years. It will grow to $37.87 billion in 2029 at a compound annual growth rate (CAGR) of 12%. In the forecast period, growth is expected to be driven by the expanding use of cloud-based analytics, greater implementation of artificial intelligence, an increased emphasis on enhancing customer experience, the rising presence of fintech companies, and a focus on optimizing operational costs. Key trends anticipated include AI innovations, the integration of cloud technologies, technology-enabled fraud detection, improvements in real-time analytics, and progress in predictive modeling techniques.

The rising adoption of digital banking solutions is expected to drive growth in the banking, financial services, and insurance (BFSI) business intelligence market. Digital banking solutions enable customers to carry out banking activities online or via mobile devices without visiting a branch. Their adoption is increasing due to the growing penetration of smartphones and internet access, which makes banking more convenient and accessible. BFSI business intelligence supports digital banking by analyzing customer transactions and behavior in real time, helping banks deliver personalized services and offers that improve engagement and satisfaction. For example, in January 2024, the European Central Bank reported that contactless card transactions in the first half of 2023 rose by 24.3% to 20.9 billion, compared to the same period in 2022.

Companies in the BFSI business intelligence market are focusing on advanced solutions such as artificial intelligence (AI) agents to enhance predictive analytics, automate decision-making, improve customer insights, and optimize risk management. AI agents are software programs capable of perceiving their environment, processing data, making decisions, and acting autonomously to achieve specific objectives. For instance, in November 2024, BUSINESSNEXT Inc., an India-based provider of composable cloud solutions, launched AGENTNEXT, an AI agent platform for the BFSI sector. The platform automates 60-70% of routine tasks and includes AI-driven banker assistants and AI-powered contact centers to improve efficiency in sales, marketing, lending, and customer service, enhancing operational performance and personalized financial services.

In April 2024, Aurionpro Solutions Ltd., an India-based technology provider for financial institutions, acquired a majority stake in Arya.ai for $16.5 million. This acquisition enables Aurionpro to develop a global enterprise AI platform for banks and insurers by integrating Arya.ai’s advanced AI, deep learning, and intelligent automation capabilities with Aurionpro’s existing fintech solutions. Arya.ai is an India-based provider of BFSI business intelligence solutions.

Major players in the banking, financial services, and insurance (BFSI) business intelligence market are Microsoft Corporation, IBM Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., Zoho Corporation Pvt. Ltd., Informatica LLC, Judge Group, Persistent Systems, Speridian Group, MOURI Tech LLC, Tableau Software LLC, MicroStrategy Incorporated, Comarch SA, Domo Inc., Sisense Inc., Rishabh Software, GoodData Corporation, InetSoft Solutions, and BankBI Ltd.

North America was the largest region in the banking, financial services, and insurance (BFSI) business intelligence market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in banking, financial services, and insurance (BFSI) business intelligence report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the banking, financial services, and insurance (BFSI) business intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

BFSI business intelligence involves collecting and analyzing financial and operational information within the banking, financial services, and insurance sectors to provide actionable insights. Its purpose is to identify trends, evaluate performance, and support strategic decisions by transforming complex datasets into clear, useful information.

The core elements of BFSI business intelligence are software solutions and professional services. Software includes digital tools that enable banks, insurers, and financial institutions to gather, analyze, and visualize data for better decision-making, risk management, fraud detection, regulatory compliance, and customer experience enhancement. Business intelligence can be implemented on-premises or via cloud platforms and is utilized by organizations ranging from small and medium enterprises (SMEs) to large corporations. Key applications include risk management, fraud prevention, customer relationship management, and compliance oversight, serving major end users such as commercial banks, investment banks, and other financial institutions.

The banking, financial services, and insurance (BFSI) business intelligence market research report is one of a series of new reports that provides banking, financial services, and insurance (BFSI) business intelligence market statistics, including the banking, financial services, and insurance (BFSI) business intelligence industry global market size, regional shares, competitors with the banking, financial services, and insurance (BFSI) business intelligence market share, detailed banking, financial services, and insurance (BFSI) business intelligence market segments, market trends, and opportunities, and any further data you may need to thrive in the banking, financial services, and insurance (BFSI) business intelligence industry. This banking, financial services, and insurance (BFSI) business intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The banking, financial services, and insurance (BFSI) business intelligence market consists of revenues earned by entities by providing services such as data warehousing and management, advanced analytics, performance management, and investment analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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