Portable Countertop and Personal Identification Number (PIN) Pad Market Report 2025

The portable countertop and personal identification number (PIN) pad market size has grown rapidly in recent years. It will grow from $52.73 billion in 2024 to $59.7 billion in 2025 at a compound annual growth rate (CAGR) of 13.2%. Growth during the historic period was driven by rising demand for cashless transactions, increasing penetration of point-of-sale (POS) systems, greater use of debit and credit cards, strengthening regulatory compliance, growing need for seamless and secure transactions, and expansion of the e-commerce ecosystem.

The portable countertop and personal identification number (PIN) pad market size is expected to see rapid growth in the next few years. It will grow to $96.89 billion in 2029 at a compound annual growth rate (CAGR) of 12.9%. Growth in the forecast period is expected to be driven by the rising adoption of contactless and NFC-enabled payments, increasing consumer preference for mobile wallets and digital payments, greater focus on customer experience and faster checkout processes, expansion of the fintech sector, and growing digital banking infrastructure. Key trends anticipated during this period include integration of contactless payment options, increased investment in research and development, continuous evolution of payment technologies, enhanced NFC integration, and innovations in product development and manufacturing processes.

The increasing adoption of contactless payments is expected to drive the growth of the portable countertop and personal identification number (PIN) pad market in the coming years. Contactless payments allow users to complete transactions by tapping a card or mobile device near a reader, without physical contact. Their adoption is rising due to consumer demand for faster, safer, and more convenient transactions. Portable countertop and PIN pad devices support contactless payments by providing secure, flexible transaction options suitable for retail and hospitality environments. They enhance operational efficiency and customer experience through wireless connectivity and intuitive interfaces. For example, in January 2024, the European Central Bank reported that contactless card payments in Germany increased by 24.3% to 20.9 billion in 2023 compared to 2022, highlighting the growing reliance on contactless payment methods.

Companies in the portable countertop and PIN pad market are developing advanced devices, such as Android PIN pad terminals, to meet evolving merchant and consumer needs. Android PIN pad devices run on the Android operating system, offering features such as touchscreen interfaces, app integration, and wireless connectivity for efficient transaction processing. For instance, in May 2025, PAX Global Technology Ltd., a China-based payment solutions provider, launched the A33, a next-generation Android PIN pad for retail and hospitality sectors. The device combines a 4-inch touchscreen, physical keypad, and robust, spill-resistant design, supporting chip, contactless, and magnetic stripe payments across fixed and wireless deployments while adhering to the latest security standards.

In October 2022, Apollo Global Management Inc., a US-based asset management company, acquired Ingenico Group for an undisclosed sum. The acquisition aims to transform Ingenico into a global payments leader by expanding its software, services, and next-generation payment solutions. Ingenico Group, based in France, specializes in merchant services technology, offering both portable and countertop payment terminals, including PIN pads.

Major players in the portable countertop and personal identification number (pin) pad market are Fiserv Inc., NCR Voyix Corporation, Diebold Nixdorf Incorporated, VeriFone Systems Inc., Elavon Inc., Ingenico Group S.A., PAX Global Technology Limited, Castles Technology Co. Ltd., SZZT Electronics Co. Ltd., NewPOS Technology Limited, MagTek Inc., Datecs Ltd., Sunmi Technology Co. Ltd., NEXGO Technology Co. Ltd., Newland Payment Technology Co. Ltd., BBPOS Limited, Equinox Payments LLC, Magicard Ltd., WizarPOS International Co. Ltd., TransGate Solutions Private Limited, Spire Payments Holdings S.à r.l., ITOS Technology S.A.

North America was the largest region in the portable countertop and personal identification number (PIN) pad market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in portable countertop and personal identification number (PIN) pad report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the portable countertop and personal identification number (PIN) pad market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

A portable countertop and personal identification number (PIN) pad is a compact electronic device used at point-of-sale terminals to securely process card payments. It enables customers to enter their PINs privately during debit or credit card transactions. Its primary purpose is to provide secure, convenient, and mobile payment authorization in retail, hospitality, and service settings.

The main product types of portable countertop and personal identification number (PIN) pads are wired portable countertop personal identification number (PIN) pads and wireless portable countertop personal identification number (PIN) pads. Wired portable countertop personal identification number (PIN) pads refer to secure electronic payment devices that connect to a payment terminal or point-of-sale (POS) system using a physical cable. These devices are distributed via both online and offline channels and are applied in retail, hospitality, healthcare, transportation, sports and entertainment, and others.

The portable countertop and personal identification number (PIN) pad market research report is one of a series of new reports that provides portable countertop and personal identification number (PIN) pad market statistics, including portable countertop and personal identification number (PIN) pad industry global market size, regional shares, competitors with a portable countertop and personal identification number (PIN) pad market share, detailed portable countertop and personal identification number (PIN) pad market segments, market trends and opportunities, and any further data you may need to thrive in the portable countertop and personal identification number (PIN) pad industry. This portable countertop and personal identification number (PIN) pad market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The portable countertop and personal identification number (PIN) pad market consists of revenues earned by entities by providing services such as card payment processing, contactless payments, transaction encryption, receipt printing, and tip and gratuity entry. The market value includes the value of related goods sold by the service provider or included within the service offering. The portable countertop and personal identification number (PIN) pad market also includes sales of portable payment terminals, countertop payment terminals, contactless readers, and multifunction terminals. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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