The Global Pet Dental Health Market was valued at USD 10.8 billion in 2024 and is estimated to grow at a CAGR of 6.6% to reach USD 20.2 billion by 2034.
Market growth is driven by rising pet ownership, increasing awareness of animal oral health, and higher spending on veterinary care. Dental health is a critical component of overall pet wellness, with oral diseases among the most common health issues in companion animals, particularly dogs and cats. Growing recognition of the link between oral hygiene and systemic health has spurred demand for preventive and therapeutic dental care solutions, positioning the pet dental health industry as a vital segment of the global veterinary market.
The market’s growth is further supported by the humanization of pets, where owners increasingly view animals as family members and invest in advanced healthcare solutions. Preventive care, including routine checkups, professional cleanings, and dental diets, has gained traction as pet parents seek to extend the longevity and quality of life of their animals. Additionally, veterinary associations and pet healthcare organizations are actively running awareness campaigns that highlight the importance of oral care in preventing pain, tooth loss, and secondary conditions such as heart and kidney disease. This has accelerated the adoption of pet dental products and services across developed and emerging markets alike.
The services segment generated USD 6.7 billion in 2024, encompassing professional dental cleanings, scaling, polishing, tooth extractions, and preventive oral checkups offered by veterinary clinics and hospitals. Pet owners recognized the importance of routine dental visits to prevent oral diseases and associated health complications. Veterinary dental services are increasingly in demand due to the rising prevalence of periodontal disease in pets, which affects nearly 70-80% of dogs and cats over the age of three.
In terms of animal type, the dogs segment held a 61.5% share in 2024. Dogs are more prone to dental issues compared to other companion animals, which has heightened demand for specialized oral care products and veterinary dental services. The growing emphasis on preventive oral care in canine health, supported by the availability of a wide range of chews, rinses, toothbrushes, and professional cleaning services, continues to drive this segment forward. Pet owners are increasingly proactive in addressing their dogs’ dental health needs, aligning with the broader trend of rising expenditure on premium veterinary services.
North America Pet Dental Health Market held a 44.9% share in 2024, supported by high pet ownership rates, advanced veterinary infrastructure, and strong consumer awareness regarding preventive oral care. The United States, in particular, accounts for the bulk of regional demand, with pet insurance penetration and premium pet care spending fueling market growth.
Key players in the Global Pet Dental Health Market include Mars Petcare, Virbac, Nestlé Purina PetCare, Hill’s Pet Nutrition, Dechra Pharmaceuticals, PetIQ, TropiClean, and Vetoquinol. These companies are at the forefront of driving innovation and expanding their global footprint through new product launches, acquisitions, and partnerships with veterinary service providers. The competitive landscape of the pet dental health market is defined by strong investments in product innovation, partnerships with veterinary clinics, and targeted marketing strategies. Companies are focusing on expanding their product portfolios to include functional chews, enzymatic oral care solutions, and advanced dental cleaning services.
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Market growth is driven by rising pet ownership, increasing awareness of animal oral health, and higher spending on veterinary care. Dental health is a critical component of overall pet wellness, with oral diseases among the most common health issues in companion animals, particularly dogs and cats. Growing recognition of the link between oral hygiene and systemic health has spurred demand for preventive and therapeutic dental care solutions, positioning the pet dental health industry as a vital segment of the global veterinary market.
The market’s growth is further supported by the humanization of pets, where owners increasingly view animals as family members and invest in advanced healthcare solutions. Preventive care, including routine checkups, professional cleanings, and dental diets, has gained traction as pet parents seek to extend the longevity and quality of life of their animals. Additionally, veterinary associations and pet healthcare organizations are actively running awareness campaigns that highlight the importance of oral care in preventing pain, tooth loss, and secondary conditions such as heart and kidney disease. This has accelerated the adoption of pet dental products and services across developed and emerging markets alike.
The services segment generated USD 6.7 billion in 2024, encompassing professional dental cleanings, scaling, polishing, tooth extractions, and preventive oral checkups offered by veterinary clinics and hospitals. Pet owners recognized the importance of routine dental visits to prevent oral diseases and associated health complications. Veterinary dental services are increasingly in demand due to the rising prevalence of periodontal disease in pets, which affects nearly 70-80% of dogs and cats over the age of three.
In terms of animal type, the dogs segment held a 61.5% share in 2024. Dogs are more prone to dental issues compared to other companion animals, which has heightened demand for specialized oral care products and veterinary dental services. The growing emphasis on preventive oral care in canine health, supported by the availability of a wide range of chews, rinses, toothbrushes, and professional cleaning services, continues to drive this segment forward. Pet owners are increasingly proactive in addressing their dogs’ dental health needs, aligning with the broader trend of rising expenditure on premium veterinary services.
North America Pet Dental Health Market held a 44.9% share in 2024, supported by high pet ownership rates, advanced veterinary infrastructure, and strong consumer awareness regarding preventive oral care. The United States, in particular, accounts for the bulk of regional demand, with pet insurance penetration and premium pet care spending fueling market growth.
Key players in the Global Pet Dental Health Market include Mars Petcare, Virbac, Nestlé Purina PetCare, Hill’s Pet Nutrition, Dechra Pharmaceuticals, PetIQ, TropiClean, and Vetoquinol. These companies are at the forefront of driving innovation and expanding their global footprint through new product launches, acquisitions, and partnerships with veterinary service providers. The competitive landscape of the pet dental health market is defined by strong investments in product innovation, partnerships with veterinary clinics, and targeted marketing strategies. Companies are focusing on expanding their product portfolios to include functional chews, enzymatic oral care solutions, and advanced dental cleaning services.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2024
Chapter 5 Market Estimates and Forecast, by Type, 2021-2034 ($ Mn)
Chapter 6 Market Estimates and Forecast, by Animal Type, 2021-2034 ($ Mn)
Chapter 7 Market Estimates and Forecast, by Region, 2021-2034 ($ Mn)
Chapter 8 Company Profiles
Companies Mentioned
The companies profiled in this Pet Dental Health market report include:- Animalcare Group
- BarkBox
- Bo International
- Boehringer Ingelheim
- Ceva Sante Animale
- Colgate-Palmolive Company (Hill’s Pet Nutrition)
- H. von Gimborn
- ImRex
- Ingenious Probiotics
- Mars (GREENIES)
- PetDine
- Petsona
- Petzlife Products
- Purina PetCare (Nestle)
- TropiClean Pet Products
- Vetoquinol
- Virbac
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 150 |
| Published | September 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 10.8 Billion |
| Forecasted Market Value ( USD | $ 20.2 Billion |
| Compound Annual Growth Rate | 6.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 18 |
