Navigating Geopolitical Risks: Strategies for FMCGs

Geopolitical risks have become a structural challenge for FMCG businesses, driving the need for resilient supply chains, diversified sourcing and adaptive strategies. This report examines three key categories of geopolitical risks: Trade tensions, military and political tensions, and tightening national regulations. In response, it outlines strategic approaches including supply chain relocation, expansion into new consumer markets and the refinement of China-specific strategies.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment