Animal Digital Health Market Report 2025

The animal digital health market size has grown exponentially in recent years. It will grow from $5.75 billion in 2024 to $6.92 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period is attributed to rising pet ownership, increasing prevalence of zoonotic diseases, growing awareness of preventive animal healthcare, higher demand for remote livestock health monitoring, and increasing concern among pet owners.

The animal digital health market size is expected to see exponential growth in the next few years. It will grow to $14.43 billion in 2029 at a compound annual growth rate (CAGR) of 20.1%. The growth in the forecast period is driven by expanding use of blockchain for livestock traceability, rising consumer spending on pet healthcare technologies, increasing cases of chronic diseases in companion animals, growth in veterinary telemedicine platforms, and greater adoption of electronic health records for animals. Key trends in the forecast period include technology-enabled remote veterinary care, enhanced livestock tracking solutions, development of AI-based diagnostic tools, innovations in wearable biosensors, and integration of genomic data into animal treatment plans.

The increase in pet ownership is expected to drive growth in the animal digital health market. Pet ownership involves caring for animals such as dogs or cats for companionship, emotional support, or recreational purposes. This trend is rising due to the growing humanization of pets, where animals are treated as family members and provide emotional well-being to their owners. Animal digital health supports this shift by allowing pet owners to remotely monitor health, track activity, detect early signs of illness, manage vaccinations, and access veterinary care efficiently, all contributing to improved pet well-being. For example, in March 2025, the American Pet Products Association reported that 94 million U.S. households owned at least one pet, up from 82 million in 2023. As a result, the rise in pet ownership is contributing to the growth of the animal digital health market.

Companies in the animal digital health space are developing advanced technologies such as AI-powered urine sediment analysis to improve diagnostic accuracy, accelerate disease detection, streamline veterinary workflows, and enhance animal health management for both companion and livestock animals. This technology uses artificial intelligence to automatically examine urine samples for abnormalities, leading to faster and more accurate diagnostics. In January 2024, Zoetis Inc., a U.S.-based animal healthcare company, introduced Vetscan Imagyst, an AI-driven diagnostic platform that supports efficient in-clinic testing. The platform applies deep learning algorithms to analyze fecal, blood, cytology, and urine sediment samples, helping veterinarians identify parasites, infections, and other conditions with improved accuracy. Its cloud-based system enables real-time data sharing and remote specialist consultation, facilitating better collaboration and decision-making in veterinary practices.

In September 2023, Mars Incorporated, a U.S.-based producer of pet food, confectionery, and other food items, acquired SYNLAB Veterinary Diagnostics for an undisclosed amount. This acquisition expands Mars’ veterinary laboratory operations across Europe and enhances its diagnostics portfolio, supporting a wider range of veterinary professionals and pet owners with advanced healthcare solutions. SYNLAB Veterinary Diagnostics, based in Germany, offers digital health services including telemedicine, digital cytology, and at-home diagnostic tools.

Major players in the animal digital health market are Boehringer Ingelheim Animal Health GmbH, Zoetis Inc., Merck Animal Health, GEA Group AG, Covetrus Inc., IDEXX Laboratories Inc., Ceva Santé Animale S.A., Virbac S.A., DeLaval AB, Vetoquinol S.A., Allflex Livestock Intelligence, SmaXtec animal care GmbH, Afimilk Agricultural Cooperative Ltd., PetDesk Inc., Airvet Inc., Cowlar Inc., Smartbow GmbH, Cainthus Ltd, Fuzzy Pet Health Inc., HerdDogg Inc., Moocall Ltd., PawSquad Ltd., TeleVet Inc., and Alphavet Technology Inc.

North America was the largest region in the animal digital health market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in animal digital health report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the animal digital health market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the veterinary healthcare sector, particularly in the supply of pharmaceuticals, medical devices, and animal care equipment. Higher duties on imported veterinary drugs, diagnostic tools, surgical instruments, and pet care products have increased operational costs for veterinary clinics, animal hospitals, and livestock care providers, forcing them to raise service fees or absorb shrinking margins. Livestock and agricultural sectors face similar challenges, with tariffs on feed additives, vaccines, and breeding equipment driving up production costs and affecting animal health management. Additionally, retaliatory tariffs in key export markets have reduced demand for U.S.-produced veterinary products, further straining industry revenues. The sector must now prioritize local sourcing, preventive care solutions, and digital health innovations to mitigate rising costs while maintaining high standards of animal care.

Animal digital health refers to the use of digital technologies to monitor, assess, and manage the health and well-being of animals. It provides real-time insights that support early disease detection, personalized treatment, and improved healthcare delivery, leading to better outcomes and enhanced animal welfare.

The primary types of animal digital health are software solutions, hardware solutions, and services. Software solutions include programs and platforms, such as SaaS, enterprise applications, and operating systems, used by businesses and individuals to manage tasks, solve problems, or optimize operations. Applications cover livestock health management, companion animal health, aquatic animal health, and veterinary services. Key end-users include farmers and livestock owners, veterinary clinics, pet owners, and the aquaculture industry.

The animal digital health market research report is one of a series of new reports that provides animal digital health market statistics, including animal digital health industry global market size, regional shares, competitors with an animal digital health market share, detailed animal digital health market segments, market trends and opportunities, and any further data you may need to thrive in the animal digital health industry. The animal digital health market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The animal digital health market consists of revenues earned by entities by providing services such as telemedicine and virtual consultations, remote health monitoring, digital diagnostics and imaging, cloud-based data management, predictive health analytics, and real-time veterinary support. The market value includes the value of related goods sold by the service provider or included within the service offering. The animal digital health market also includes sales of wearable devices, smart diagnostic equipment, biosensors, implantable tracking devices, and connected monitoring systems. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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