A new wave of AAA titles is emerging from Chinese studios, powered by a domestic market large enough to rival the West. This Knowledge Brief delves into how China’s homegrown demand is rewriting the global playbook, what your company needs to know to stay ahead, what actionable insights international developers can apply to capture Chinese gamers’ attention - and spending power.
These Knowledge Briefs are timely, short-form topic reports written by senior analysts using proprietary data on Asia and MENA. Based on proprietary data and insights, the publishing team writes and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access high-integrity data, insights, and research in a bite-sized format.
Table of Contents
- Level of Interest in Technology for China
- Reasons for Not Spending on Games
- Top 5 Console Genres
