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Source Market Insight: Japan (2025)

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    Report

  • 32 Pages
  • September 2025
  • Region: Japan
  • GlobalData
  • ID: 6178673
The Tourism Source Market Insight: Japan report provides a thorough insight into Japan's domestic and outbound tourism market. The report looks at the profiles of Japanese tourists and summarizes the key reasons why they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Japan's outbound travel market.

Scope

  • This report is part of the analyst's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Reasons to Buy

  • This report provides clear insight into developments in Japans's regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, Source Market attractive index and main destination markets.

Table of Contents

  • Page 03 - Overview
  • Page 08 - Japanese Tourist Profile
  • Page 12 - Domestic Tourism
  • Page 16 - Outbound Tourism
  • Page 19 - Source Market Attractiveness Index
  • Page 22 - Main and Developing Destination Markets
  • Page 26 - Outlook
  • Page 30 - Appendix