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In the United States, there is now an army of 232,000+ coaches (life coaches, health coaches, executive business coaches) serving clients, creating a $16 billion industry that has more than doubled since 2016. This is a market with few barriers to entry and multiple organizations providing “certification” and training. The number of coaches in the U.S. is growing, as consumers seek advice and motivation regarding career changes, life-work balance, dealing with changing technology, finance, relationships, health, and more. The rapid growth of health coaching is fueling industry growth, along with adoption of coaching by Millennials.
The report discusses: The nature and definition of the coaching business, its limitations and scope, image and credibility issues, why many coaches fail, market size (2006-2030 forecast), sensitivity to recessions, demand factors, results of the latest ICF industry surveys from 2025, 2023, 2020, Coachgenie 2025 group coaching survey, YourCoach data (metrics: no. of coaches, coaches’ yearly income, fees charged, no. of clients, client profile, operating ratios, consumer awareness of coaches), top coaching trends, 10 best cities for personal coaches, a comparison of U.S. vs. global coaching market. Historical estimates of the number of life coaches, executive coaches, and health coaches, with AI-modeled data.
Also covers: major market issues and trends, Millennials’ use of coaching services, plus Profiles of 19 top coaches (with revenues when available), including: Tony Robbins, Deepak Chopra, Robin Sharma, Brian Tracy, Jack Canfield and others.
Table of Contents
Introduction: Study Scope & Methodology, Sources Used
Nature & Structure of the Industry
- Definition & summary of the industry, number of active coaches in U.S., worldwide, coaching specialties, differences between coaching and consulting, corporate vs. personal coaching, most common myths about coaching, phone coaching
- Personal Coaching Market Status Report: interview with ICF CEO: Effects of the 2020 pandemic on income, clients and hours, service mix, virtual coaching
- Age mix of coaches, typical earnings
- Problems and limitations of coaches, lack of regulation
- Future trends predictions
- ICF 2025 survey statistics: industry $ size, avg. income, no. of coaches working
Tables:
- Number of U.S. coaches, by type (life, exec, health): 2007-2025
Major Industry Trends
- Pressure on coaching prices, fees
- Digital disruption
- Focus on credentials, return on investment
- Usage of social media
- Findings of 2025 survey of group coaching by Coachgenie.com: who uses group coaching, major trends, pricing, what topics are selling now,
- Interview findings: CEO of ICF: industry trends, marketing & business building, market saturation, organizations doing training/certification, industry outlook, emergence of internal coaching.
Industry Size & Growth, Forecasts
- Industry scope & definition: life coaching, executive coaching, health coaching
- Estimated size of total industry: 2023 & 2025, historical, rationale for estimates, why
- Marketdata’s estimates are higher than ICF and other surveys
- Market Segments: types of coaches
- Life Coaching Market: no. of coaches, avg. income, market value, AI modeled estimates, analysis
- Executive Coaching Market: no. of coaches, avg. income, market value, AI modeled estimates, analysis
- Health Coaching Market: no. of coaches, avg. income, market value, AI modeled estimates, analysis
- ICF/PricewaterhouseCoopers Global survey findings (2025, 2023, 2021, 2017), Marketdata estimates
- Discussion of outlook and forecasts, rationale, factors affecting demand
Tables:
- Size of the U.S. Coaching Industry, by Type Coaching: 2005-2030F
- Mix of the U.S. Coaching Industry, Percent of Receipts by Type Coaching: 2005-2030F
- ICF Estimated Value of U.S. vs. Global Coaching Industry: 2006-2025
- Estimated Value of the U.S. Life Coaching Industry: 2005-2030F
- Estimated Value of the U.S. Health Coaching Industry: 2010-2030F
- Estimated Size of the Executive Coaching Industry: 2005-2030F
Millennials and Coaching - Demographics
- Number of Millennials compared to Baby Boomers
- Key aspects of millennials and personal coaching
- Job prospects
- Millennials and personal coaching
Tables:
- How much they spend on personal improvement
- Services used for career advice
Industry Operating Metrics
- Results of 2025 ICF global coaching industry study
- Results of 2023 ICF survey
- Results of 2020 ICF survey
- Findings of 2017 ICF coaching awareness survey
- Number of coaches: U.S. global
- $ size of U.S. and global coaching markets
- Outlook for next year (2026)
- Key industry issues, ranked
- Average annual coach income, by type of coach
- Coaches profile (avg. age, gender, education, experience, etc.)
- Client profile (age, gender, length of coaching engagement, etc.)
- Average annual earnings, fees, no. of clients, outlook
- Coaching industry statistics from other sources than ICF
- Top City Markets for Coaching
The Health Coaching Market
- Market definition & scope: health coaches vs. health educators
- How health coaches work, where they work, specialties, certifications, fees
- Current status of the market, new CPT codes approval
- Shift to digital delivery and telehealth
- The pandemic’s effects
- Estimated number of health coaches, AI query results: 2005-2025
- Estimate size of the market, 2020 pandemic performance, 2022-2023, 2024, 2025
- 2030 Forecast and rationale, growth drivers
- Discussion of consumer demand for health coaching
Table:
- Estimated $ Size of the U.S. Health Coaching Market: 2010-2030 Forecast
Top Coach Profiles (Bio, Background, Specialties, Books, Coaching Activities, Programs, Income when Available)
- Top Life Coaches: Tony Robbins, Brendon Burchard, Jack Canfield, Brian Tracy, Deepak Chopra
- Top Executive/Business Coaches: Bob Proctor, John Mattone, David Allen, Jane Hyun, Mark Nation, Kevin Cushman, Bernie Siegal, Colleen Bracken, Diane Brennan, Pat Mathews, Pam Boney, Kay Cannon
- Top Health Coaches: Jillian Michaels, others
Reference Directory
- Directory of coaching related trade associations, magazines and journals, special reports
Companies Mentioned
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PricewaterhouseCoopers (PwC)
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Coachgenie.com (Coachgenie)
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YourCoach
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ICF (International Coaching Federation)
