An analysis of the recent 2025 La Vuelta, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.
WBD, the pay-TV broadcaster, acquired the rights in Europe to cycling’s La Vuelta. Eurosport’s deal to broadcast the race in Europe also covers the Ceratizit Madrid Challenge, La Volta Catalunya, La Clasica San Sebastian and La Clasica San Sebastian Women races. The deal is worth an estimated $1.9 million annually. In Australia, SBS, the public-service broadcasters, acquired the rights to broadcast high-profile events organized by ASO, including Tour de France and Vuelta a Espana. Over the 23-day event, La Vuelta drew 16 million TV viewers across RTVE and Eurosport.
The La Vuelta 2025 had an estimated sponsorship revenue of $12.09 million, according to the analyst. 34 brands sponsored the 2025 La Vuelta, including five new partners for this edition. The event’s largest sponsorship, by annual value, is with retailer Carrefour. The multi-year agreement, effective from the 2024 edition, makes Carrefour the sponsor of the Vuelta a España’s red jersey. Other jersey sponsors for the 2025 La Vuelta included Škoda for the green jersey, Plenitude for the white jersey, and Loterías y Apuestas del Estado for the polka-dot jersey.
The 2025 edition of the La Vuelta featured a total prize pool of just over €1.1 million ($1.3 million). The winner of the general classification, Jonas Vingegaard of Team Visma-Lease a Bike, received the largest individual cash prize of €150,000 ($177,112) along with the red jersey. Runner-up João Almeida received €57,985 ($68,465), and third-place Tom Pidcock received €30,000 ($35,422). Each stage distributed €28,260 ($33,368), for a total of €606,060 ($715.605) in prize money across the Vuelta’s 21 stages.
WBD, the pay-TV broadcaster, acquired the rights in Europe to cycling’s La Vuelta. Eurosport’s deal to broadcast the race in Europe also covers the Ceratizit Madrid Challenge, La Volta Catalunya, La Clasica San Sebastian and La Clasica San Sebastian Women races. The deal is worth an estimated $1.9 million annually. In Australia, SBS, the public-service broadcasters, acquired the rights to broadcast high-profile events organized by ASO, including Tour de France and Vuelta a Espana. Over the 23-day event, La Vuelta drew 16 million TV viewers across RTVE and Eurosport.
The La Vuelta 2025 had an estimated sponsorship revenue of $12.09 million, according to the analyst. 34 brands sponsored the 2025 La Vuelta, including five new partners for this edition. The event’s largest sponsorship, by annual value, is with retailer Carrefour. The multi-year agreement, effective from the 2024 edition, makes Carrefour the sponsor of the Vuelta a España’s red jersey. Other jersey sponsors for the 2025 La Vuelta included Škoda for the green jersey, Plenitude for the white jersey, and Loterías y Apuestas del Estado for the polka-dot jersey.
The 2025 edition of the La Vuelta featured a total prize pool of just over €1.1 million ($1.3 million). The winner of the general classification, Jonas Vingegaard of Team Visma-Lease a Bike, received the largest individual cash prize of €150,000 ($177,112) along with the red jersey. Runner-up João Almeida received €57,985 ($68,465), and third-place Tom Pidcock received €30,000 ($35,422). Each stage distributed €28,260 ($33,368), for a total of €606,060 ($715.605) in prize money across the Vuelta’s 21 stages.
Scope
- This report provides an overview of the recent 2025 La Vuelta, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.
Reasons to Buy
- For those wanting an in-depth analysis of the 2025 La Vuelta, in the sense of both business and popularity.
Table of Contents
1. Event Introduction- Executive Summary
- Introduction
- La Vuelta 2025 Media Revenue and Viewership
- La Vuelta 2025 Broadcasters Across the World
- La Vuelta 2025 Sponsorship Portfolio
- La Vuelta 2025 Sponsorship Breakdown
- La Vuelta 2025 Prize Money Breakdown
- La Vuelta 2025 Attendance and Ticketing Breakdown
- La Vuelta 2025 Protests
- Sources
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Caser Seguros
- Tissot
- Telefonica
- Travelplan
- Paradores
- Turismo de Galicia
- Ecopilas
- Fertiberia
- Capgemini
- AmbiLamp
- Finisher
- BCD Travel
- Santini
- Plenitude
- Correos
- Loterias y Apuestas del Estado
- ElPozo
- Skoda
- Cofidis
- Carrefour
