New Zealand Meat - Market Assessment and Forecasts to 2029

The New Zealand’s meat sector accounted for value shares of 0.2% and 0.5%, in the global and Asia-Pacific markets, respectively, in 2024.

In volume terms, the sector accounted for shares of 0.1% and 0.4%, in the global and Asia-Pacific markets respectively, in 2024. Fresh meat (counter) was the largest category with value sales of NZD1,589.6 million ($962.4 million) in 2024.

The frozen meat category is forecast to register the fastest value growth at a CAGR of 2.6%, during 2024-29. It will be followed by chilled raw packaged meat - whole cuts and cooked meats - packaged with CAGRs of 2.5% and 2.4%, respectively.

Key Highlights

• Per capita consumption of meat in New Zealand was higher than the global and the regional level.
• Per capita expenditure of meat in New Zealand was higher than the regional level and the global level .
• Specialist retail was the largest distribution channel in the New Zealand’s meat sector.
• Bounty Agro Ventures, Hellers Limited, and Brink’s were the top three companies in the New Zealand’s meat sector.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the meat sector in New Zealand, as part of the analyst’s global coverage of the sector. It includes analysis on the following:

• Country Overview: The report provides a comparative analysis of the value and volume shares of New Zealand against the Asia-Pacific and global meat sectors. Additionally, the per capita consumption and expenditure of meat in New Zealand is also compared to Asia-Pacific and global levels. The report also compares the New Zealand’s meat sector with the other leading countries in Asia-Pacific in terms of market share, growth, and competitive landscape.
• Category and Segment Coverage: The report offers an overview of growth at a sector level and provides analysis of seven categories: ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter), and frozen meat. These categories are analyzed by value, volume, and CAGR for the 2019-29 period. The analysis also includes the per capita consumption of meat in New Zealand, by category, compared to the Asia-Pacific and global markets. The section also includes value and volume analysis of segments under each category for the 2019-29 period.
• Distribution Channel: Provides analysis on the leading distribution channels, both at a sector and category level in 2024. The consumer sector reports cover the following four distribution channels: modern retail, traditional retail, specialist retail, and other channels.
• Competitive Landscape: The report provides analysis on leading companies in the New Zealand’s meat sector in 2024. It also includes analysis on leading companies by category in the same year and analyzes the market share and growth of private labels in each category. The section also includes analysis on the extent of fragmentation by category.
• Health & Wellness Analysis: Provides analysis on the value of health & wellness claims by category in the New Zealand’s meat sector from 2019 to 2024. The analysis includes the key health & wellness attributes and consumer benefits driving the sales of meat in New Zealand in 2024.
• Packaging: The report provides percentage share (in 2024) and growth analysis (for 2019-29) of various pack materials, pack types, closure types, and primary outer types used in the New Zealand’s meat sector. The analysis is at both the sector and category level and is based on the volume sales (by pack units) of meat in the country.
• Consumergraphics: The report covers the consumption of meat by gender, age, education, and urbanization in New Zealand.
• City analysis: The report provides leading cities’ market size, volume growth analysis, and contribution to overall market growth for the 2019-2024 period.
• Macroeconomic Analysis: The report also provides an outlook on macroeconomic indicators in New Zealand, with a detailed summary of the economy, labor market, and demographics.
• Time Period: The report provides overall sector value and volume data, including category and sector-level data for 2019 to 2029. Distribution channel, company, and brand share data is included for 2024.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.