The UK Home Category Insight: Household report offers a comprehensive insight into the UK Household market, analyzing the sector, the key trends, the major players, and providing market forecasts out to 2029.
The UK household market is forecast to grow steadily from £2.0bn in 2024 to £2.3bn in 2029, representing a CAGR of 2.1%. After a marginal contraction in 2024 (-0.3%) due to consumers trading down, the sector is set to recover as inflationary pressures ease and real wages improve. Growth will remain moderate, reflecting the category’s essential nature, with expansion primarily driven by some trading up, replacement cycles and demand for small home refreshes.
The UK household market is forecast to grow steadily from £2.0bn in 2024 to £2.3bn in 2029, representing a CAGR of 2.1%. After a marginal contraction in 2024 (-0.3%) due to consumers trading down, the sector is set to recover as inflationary pressures ease and real wages improve. Growth will remain moderate, reflecting the category’s essential nature, with expansion primarily driven by some trading up, replacement cycles and demand for small home refreshes.
Scope
- Home Bargains dominates the household market
- Consumers are shifting to multi-functional household products
- Bathroom accessories is set to have the highest CAGR between 2024 and 2029
Reasons to Buy
- Using our five year forecasts to 2029, learn how the household market is going to perform
- Understand what trends are important to consumers and how these are being incorporated into day to day living
- Use our in-depth competitive analysis to understand the current key players in the household market
Table of Contents
- Executive Summary
- Key Trends in the UK Household Market 2024-2029
- UK Household Market 2024-2029
- Competitive Landscape
- Methodolgy, Definitions & Contacts
- UK Household Market Value GBP m, CAGR 2024-2029
- UK Household Market Annual Growth %, 2019-2029
- UK Household Categories by Value GBP m, 2024 & 2029
- UK Household Categories by Growth %, CAGR 2024-2029
- UK Household Market by Category %, 2019-2029
- Market Shares of Top 10 UK Household Storage Retailers, 2022-24
- Market Shares of Top 10 UK Bathroom Accessories Retailers, 2022-24
- Market Shares of Top 10 UK Laundry and Cleaning Retailers, 2022-24
- Home Bargains' UK Household Market Share, 2020-2024
- Amazon's UK Household Market Share, 2020-2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- Asda
- B&M
- B&Q
- Dunelm
- Home Bargains
- Homebase
- Ikea
- John Lewis
- Poundland
- Sainsbury's
- So At Nature
- Spring & Spruce
- Stackers
- Tesco
- The Range
- TK Maxx
