AI adoption in Latin America’s payments and E-Commerce markets accelerates in leading fintech hubs, while structural barriers, talent gaps, and uneven governance limit scalable impact across the region.
This report provides data-driven insights into how Artificial Intelligence (AI), including Generative AI (GenAI), is reshaping financial services and online commerce across Latin America. It examines adoption momentum, sector-specific deployment, regulatory frameworks, and the region’s talent and infrastructure constraints that influence AI scaling.
Fintech ecosystems accelerate AI growth, yet uneven readiness persists
AI adoption is advancing across Latin America, led by Brazil, Mexico, and Colombia through strong fintech ecosystems and supportive regulations. The region’s fintech sector grew by over 300% between 2017 and 2023, cementing its global relevance. Yet smaller economies remain behind due to high costs and limited technical expertise, with more than 40% of firms citing skill shortages and unclear ROI as primary barriers.
Talent shortages and infrastructure gaps hinder enterprise scaling
Large firms increasingly integrate AI, but workforce constraints remain critical. Around 60% of organizations highlight AI training as their top need, while half point to funding and infrastructure challenges outside major hubs. Despite this, Generative AI use is already widespread, especially in Brazil and Mexico, where upskilling programs are expanding rapidly.
Governance frameworks evolve, but enforcement remains fragmented
Regulatory progress is accelerating as Brazil, Chile, and Colombia introduce risk-tiered AI frameworks aligned with global norms. Over half of Latin Americans support stronger government oversight emphasizing transparency and accountability. However, limited institutional capacity and uneven enforcement continue to hinder cohesive regional governance.
Key Questions Answered:
- Which Latin American countries led AI adoption in 2025?
- What was the most common type of AI framework used in Latin America?
- What were the main obstacles to AI adoption in 2025 in Latin America?
- What share of organizations in Latin America had implemented AI in 2025?
- What percentage of organizations in Latin America lacked AI expertise or resources in 2025?
Table of Contents
1. Key Takeaways2. Management Summary
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- OpenAI
- Anthropic
- Galileo
- JPMorgan
- Pix
- Latitud
