Personal Services Market Overview
The personal services market is a broad and dynamic sector that encompasses a variety of services aimed at improving individual well-being, lifestyle, and convenience. This includes services such as beauty and grooming, healthcare, fitness, personal assistants, home maintenance, and more. The increasing demand for personalized and on-demand services has driven the growth of this market, as consumers seek customized solutions that cater to their unique needs and schedules. Urbanization, coupled with busy modern lifestyles, has led to a rise in disposable income and a greater willingness to spend on personal services that offer convenience and improve quality of life. Additionally, the growth of the gig economy and digital platforms has made it easier for consumers to access personal services, with the advent of online booking systems, mobile apps, and subscription-based services. As technology continues to evolve, personal services are becoming more sophisticated, with offerings such as virtual consultations, personalized fitness plans, and even AI-driven assistants for daily tasks. With consumer preferences shifting towards convenience, customization, and premium service quality, the personal services market is expected to see continued growth across various segments globally.The personal services market has witnessed significant growth, driven by technological advancements and changing consumer behavior. The rise of the on-demand economy has led to an increased demand for services that can be accessed quickly and conveniently, such as on-demand beauty and wellness treatments, personal shoppers, and home cleaning services. Mobile apps and online platforms have played a crucial role in connecting consumers with service providers, making it easier than ever to book services from the comfort of home. Another notable trend in 2024 is the increasing popularity of virtual personal services, such as online fitness coaching, therapy, and education, allowing individuals to access professional services remotely. The market has also seen a rise in subscription models, with consumers opting for monthly or yearly plans that offer discounts or exclusive access to a variety of services. Additionally, there has been a greater focus on sustainability and eco-friendly services, with businesses offering environmentally conscious solutions like green cleaning services, eco-friendly beauty treatments, and sustainable personal care products. As consumer expectations for convenience, affordability, and customization continue to rise, the personal services market in 2024 is characterized by innovation, digitalization, and a shift toward more holistic, wellness-oriented offerings.
Key Insights: Personal Services Market
- Growth of On-Demand Services: The demand for on-demand services like home cleaning, personal fitness coaching, and beauty treatments continues to rise, driven by convenience and flexibility.
- Rise of Virtual Personal Services: Virtual services such as online fitness training, therapy, and education are gaining popularity, offering consumers easy access to professional help from home.
- Subscription-Based Models: Subscription services for personal services are becoming more popular, offering consumers access to a range of services at a discounted rate.
- Sustainability and Eco-Friendly Solutions: Consumers are increasingly prioritizing sustainability, leading to the growth of eco-friendly personal services such as green cleaning and sustainable beauty treatments.
- Customization and Personalization: As consumers seek more tailored experiences, the demand for personalized services, such as custom wellness plans and personal assistants, is growing.
- Increasing Consumer Demand for Convenience: As busy lifestyles continue to demand convenience, consumers are turning to personal services that save them time and effort, such as on-demand home services and remote consultations.
- Advancements in Technology and Digital Platforms: The rise of apps, online booking systems, and AI-driven services is making it easier for consumers to access a wide range of personal services at their fingertips.
- Growing Focus on Wellness and Mental Health: As wellness and self-care become more mainstream, the demand for services related to fitness, beauty, and mental health continues to increase.
- Rise of the Gig Economy: The increasing number of freelance workers in the gig economy has led to a surge in demand for flexible, on-demand personal services that can be tailored to individual needs.
- Competition and Market Saturation: As the personal services market grows, there is increasing competition among service providers, making it challenging for businesses to differentiate themselves and maintain customer loyalty.
Personal Services Market Segmentation
By Type
- Personal Care Services
- Death Care Services
- Dry-Cleaning and Laundry Services
- Other Personal Services
- Private Household Services
By Mode
- Online
- Offline
By Distribution Channel
- Specialist Retail Stores
- Supermarkets Hypermarkets
- Convenience Stores
- Pharmacies Drug Stores
- Online Retail Channels
- Other Distribution Channels
Key Companies Analysed
- Service Corporation International
- Elis SA
- Fantastic Sams
- Weight Watchers International Inc
- Spotless Group Holdings Ltd
- Tivity Health
- Dignity plc
- Regis Corporation
- ProSiebenSat.1 Media SE
- CSC Serviceworks Holdings Inc.
- Great Clips Inc.
- Sport Clips Haircuts
- Supercuts Inc.
- Massage Envy Franchising LLC
- European Wax Center Inc.
- Hand and Stone Massage and Facial Spa
- Massage Heights Franchising LLC
- Elements Massage
- L A Fitness International LLC
- 24 Hour Fitness Worldwide Inc.
- Anytime Fitness Inc
- Gold's Gym International Inc
- Planet Fitness Inc.
- CRUNCH Fitness International Inc
- Orangetheory Fitness
- SoulCycle Inc.
- Pure Barre
- The Bar Method
- CorePower Yoga LLC
- Equinox Holdings Inc.
- Life Time Inc.
- PetSmart Inc.
- Rover Group
- Inc.
- Wag Group Co
- Chewy Inc.
- Petco Health and Wellness Company Inc.
- Banfield Pet Hospital
- VCA Antech
- Inc.
- Funeral Directors Life Insurance Co
- Match Group Inc.
Personal Services Market Analytics
The report employs rigorous tools, including Porter’s Five Forces, value chain mapping, and scenario-based modeling, to assess supply-demand dynamics. Cross-sector influences from parent, derived, and substitute markets are evaluated to identify risks and opportunities. Trade and pricing analytics provide an up-to-date view of international flows, including leading exporters, importers, and regional price trends.Macroeconomic indicators, policy frameworks such as carbon pricing and energy security strategies, and evolving consumer behavior are considered in forecasting scenarios. Recent deal flows, partnerships, and technology innovations are incorporated to assess their impact on future market performance.
Personal Services Market Competitive Intelligence
The competitive landscape is mapped through proprietary frameworks, profiling leading companies with details on business models, product portfolios, financial performance, and strategic initiatives. Key developments such as mergers & acquisitions, technology collaborations, investment inflows, and regional expansions are analyzed for their competitive impact. The report also identifies emerging players and innovative startups contributing to market disruption.Regional insights highlight the most promising investment destinations, regulatory landscapes, and evolving partnerships across energy and industrial corridors.
Countries Covered
- North America - Personal Services market data and outlook to 2034
- United States
- Canada
- Mexico
- Europe - Personal Services market data and outlook to 2034
- Germany
- United Kingdom
- France
- Italy
- Spain
- BeNeLux
- Russia
- Sweden
- Asia-Pacific - Personal Services market data and outlook to 2034
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Malaysia
- Vietnam
- Middle East and Africa - Personal Services market data and outlook to 2034
- Saudi Arabia
- South Africa
- Iran
- UAE
- Egypt
- South and Central America - Personal Services market data and outlook to 2034
- Brazil
- Argentina
- Chile
- Peru
Research Methodology
This study combines primary inputs from industry experts across the Personal Services value chain with secondary data from associations, government publications, trade databases, and company disclosures. Proprietary modeling techniques, including data triangulation, statistical correlation, and scenario planning, are applied to deliver reliable market sizing and forecasting.Key Questions Addressed
- What is the current and forecast market size of the Personal Services industry at global, regional, and country levels?
- Which types, applications, and technologies present the highest growth potential?
- How are supply chains adapting to geopolitical and economic shocks?
- What role do policy frameworks, trade flows, and sustainability targets play in shaping demand?
- Who are the leading players, and how are their strategies evolving in the face of global uncertainty?
- Which regional “hotspots” and customer segments will outpace the market, and what go-to-market and partnership models best support entry and expansion?
- Where are the most investable opportunities - across technology roadmaps, sustainability-linked innovation, and M&A - and what is the best segment to invest over the next 3-5 years?
Your Key Takeaways from the Personal Services Market Report
- Global Personal Services market size and growth projections (CAGR), 2024-2034
- Impact of Russia-Ukraine, Israel-Palestine, and Hamas conflicts on Personal Services trade, costs, and supply chains
- Personal Services market size, share, and outlook across 5 regions and 27 countries, 2023-2034
- Personal Services market size, CAGR, and market share of key products, applications, and end-user verticals, 2023-2034
- Short- and long-term Personal Services market trends, drivers, restraints, and opportunities
- Porter’s Five Forces analysis, technological developments, and Personal Services supply chain analysis
- Personal Services trade analysis, Personal Services market price analysis, and Personal Services supply/demand dynamics
- Profiles of 5 leading companies - overview, key strategies, financials, and products
- Latest Personal Services market news and developments
Additional Support
With the purchase of this report, you will receive:- An updated PDF report and an MS Excel data workbook containing all market tables and figures for easy analysis.
- 7-day post-sale analyst support for clarifications and in-scope supplementary data, ensuring the deliverable aligns precisely with your requirements.
- Complimentary report update to incorporate the latest available data and the impact of recent market developments.
This product will be delivered within 1-3 business days.
Table of Contents
Companies Mentioned
- Service Corporation International
- Elis SA
- Fantastic Sams
- Weight Watchers International Inc.
- Spotless Group Holdings Ltd.
- Tivity Health
- Dignity PLC
- Regis Corporation
- ProSiebenSat.1 Media SE
- CSC Serviceworks Holdings Inc.
- Great Clips Inc.
- Sport Clips Haircuts
- Supercuts Inc.
- Massage Envy Franchising LLC
- European Wax Center Inc.
- Hand and Stone Massage and Facial Spa
- Massage Heights Franchising LLC
- Elements Massage
- L A Fitness International LLC
- 24 Hour Fitness Worldwide Inc.
- Anytime Fitness Inc.
- Gold's Gym International Inc.
- Planet Fitness Inc.
- CRUNCH Fitness International Inc.
- Orangetheory Fitness
- SoulCycle Inc.
- Pure Barre
- The Bar Method
- CorePower Yoga LLC
- Equinox Holdings Inc.
- Life Time Inc.
- PetSmart Inc.
- Rover Group Inc.
- Wag Group Co
- Chewy Inc.
- Petco Health and Wellness Company Inc.
- Banfield Pet Hospital
- VCA Antech Inc.
- Funeral Directors Life Insurance Co
- Match Group Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 160 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 1.3 Trillion |
| Forecasted Market Value ( USD | $ 3 Trillion |
| Compound Annual Growth Rate | 9.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 40 |


