Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
- Beer and cider consumption saw a limited upturn, recording annual volume growth of 0.9% in 2024, after a decline in 2023.
- Large modern retail dominated retail volumes due to the monopoly of the state-owned retailer, Vinmonopolet. Ecommerce performed well due to the increasing consumer demand for convenience and cost savings.
- Lager, which dominated beer volumes, recorded a modest performance in 2024. Ale, flavored beer, and speciality lager lost ground in the year.
- The zero-alcohol segment recorded a strong surge of 18.5% annual growth, owing to the moderation and avoidance trends.
- Among the price segments in the beer & cider sector, discount recorded volume growth of 4.6% in 2024, helped by its value-for-money appeal, amid persistent inflationary pressures.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Norwegian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
- Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Table of Contents
- Introduction
- Executive Summary
- Industry Snapshot
- Sector Snapshot
- Beer & Cider Volume and Value Growth Projections
- Enablers and Inhibitors of Beer & Cider Growth
- Category and Segment Insight
- Beer & Cider Winners and Losers
- Beer Category Overview
- Beer Type Evolution
- Flavor Dynamics - Beer
- Craft Beer Segment Dynamics
- Cider Category Overview
- Cider Type Evolution
- Flavor Dynamics - Cider
- Brand vs. Private Label Dynamics
- Price Segmentation
- Alcoholic-Strength Segment Dynamics
- Beer: Emerging Trends & Opportunities
- Cider: Emerging Trends & Opportunities
- Company and Brand Insight
- Top Beer & Cider Company Dynamics
- Leading Company Profiles
- Tier 2 Companies - Key Callouts
- Top Beer & Cider Brand Dynamics
- Brand Spotlight Case Studies - How to Win
- Brand Spotlight Case Studies - What to Learn
- Global Patent Filings
- Distribution Insight
- Beer & Cider Channel Dynamics
- Beer & Cider Sub-Channel Dynamics
- Price Point Analysis
- Packaging Insight
- Packaging Snapshot
- Packaging Material Snapshot
- Packaging Type Snapshot
- Consumer Insight
- Key Drivers Influencing Beer & Cider
- Consumption
- Trend: Moderation & Avoidance
- Trend: Environmental Responsibility
- Trend: Value for Money
- Actionable Insights
- Actionable Insights
- Appendix
- Category Definitions
- Packaging Definitions
- Channel Definitions
- Research Methodology
- About the Analyst
- All alcoholic drinks (000s HL) incremental volume, 2025-30f
- All alcoholic drinks (volume) CAGR, 2025-30f
- Beer & cider volume and value growth projections, 2024-30f
- Beer & Cider Volume and Value Growth Projections
- Beer & cider category performance, 2023-24
- Best-performing beer types by volume (000s HL), 2024
- Best-performing beer types by value (LCU million), 2024
- Best-performing cider types by volume (000s HL), 2024
- Best-performing cider types by value (LCU million), 2024
- Performance of top companies, 2024
- Performance of top brands, 2024
- Performance of retail and foodservice channels, 2024
- Top growth opportunities in retail
- Top growth opportunities in foodservice
- Performance of packaging, 2024
- Sector volume (000s HL), 2024
- All alcoholic drinks market share and per capita consumption, 2024
- Beer & cider sector size (000s HL, LCU million), 2020-30f
- Beer & Cider Volume and Value Growth Projections
- Beer volume (000s HL) and value (LCU million) size, 2020-30f
- Beer type size, volume (000s HL) and value (LCU million), 2024
- Beer types, value & volume category share, 2024
- Volume and value share by leading flavor category, 2024
- Flavor category annual volume performance (000s HL), 2024
- Flavor category annual value performance (LCU million), 2024
- Craft beer size, 2019-24, 000s HL
- Cider volume (000s HL) and value (LCU million) size, 2020-30f
- Cider type size, volume (000s HL) and value (LCU million), 2024
- Cider types, value & volume category share, 2024
- Volume and value share by leading flavor category, 2024
- Flavor category annual volume performance (000s HL), 2024
- Flavor category annual value performance (LCU million), 2024
- Beer private label size & annual growth, 000s HL, LCU million, 2024
- Private label share of total beer, value and volume, 2024
- Beer & cider price segment 2024 volume (000s HL), average price (LCU), value (LCU million), and 2023-24 growth
- Alcoholic-strength bands, volume market share, 2024
- Alcoholic-strength bands, incremental volume, 000s HL, 2023-24
- Alcoholic-strength bands, volume CAGR, 2019-24
- Leading Company Profile 1: Company size, volume (000s HL) and value (LCU million), 2020-24
- Leading Company Profile 1: Company key brand size, volume (000s HL), and growth (%), 2024
- Leading Company Profile 2: Company size, volume (000s HL) and value (LCU million), 2020-24
- Leading Company Profile 2: Company key brand size, volume (000s HL), and growth (%), 2024
- Leading Company Profile 3: Company size, volume (000s HL) and value (LCU million), 2020-24
- Leading Company Profile 3: Company key brand size, volume (000s HL), and growth (%), 2024
- Job postings by theme, January 2024-December 2024
- Total job postings by company, January 2024-December 2024
- Total beer & cider patent filings for key markets, 2024
- Foodservice vs. retail annual beer & cider volume growth evolution, 2020-30f
- Beer & cider volume share by channel, 2024
- Beer PPL (LCU) evolution foodservice vs. retail, 2020-30f
- Cider PPL (LCU) evolution foodservice vs. retail, 2020-30f
- Packaging material volume share, 2024
- Packaging material annual volume growth, 2019-24
- Packaging material volume CAGR, 2019-24
- Packaging type volume share, 2024
- Packaging type annual volume growth, 2019-24
- Packaging type volume CAGR, 2019-24
- What does “good value for money” mean to you when buying the following types of products? - Alcoholic drinks
- How important is the following feature when deciding to make a purchase? - Sustainable/environmentally friendly
- Volume growth of beer & cider by price segment, 2023-24
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Ringnes
- Hansa Borg
- Aass Bryggeri
- Grans
- MultiBev AS
