The global internet of packaging market size was estimated at USD 21.05 billion in 2024 and is projected to reach USD 42.67 billion by 2033, growing at a CAGR of 8.2% from 2025 to 2033. The growing demand for smart packaging solutions that enhance product traceability, consumer engagement, and supply chain transparency drives the market.
In addition, the rising adoption of IoT technologies and NFC/RFID-enabled packaging fuels market growth. Modern consumers increasingly seek transparency, authenticity, and real-time product information. IoT-enabled packaging, integrated with QR codes, NFC (Near Field Communication), or RFID (Radio Frequency Identification) tags, allows consumers to access detailed product data instantly, including origin, expiry date, nutritional content, and authentication features. For example, luxury cosmetic brands like L’Oréal have started integrating QR codes on their packaging to allow customers to verify product authenticity and engage with personalized content, enhancing brand trust and customer engagement.
The global surge in counterfeit goods and increasing concerns over food safety are key factors driving the adoption of internet of packaging (IoP) solutions. Packaging with IoT capabilities can track and authenticate products throughout the supply chain, reducing the risk of counterfeit items reaching consumers. In the pharmaceutical industry, companies such as Pfizer and Johnson & Johnson are piloting IoP solutions to ensure that medicines are traceable from production to the pharmacy, minimizing counterfeit risks and enhancing consumer safety. Similarly, IoP can monitor storage conditions in the food industry, such as temperature and humidity, ensuring products remain safe and fresh during transport and storage.
Advancements in IoT, blockchain, and cloud computing enable deploying highly secure, scalable, and cost-effective IoP solutions. Packaging integrated with IoT sensors can collect real-time data, which can be stored and analyzed via cloud platforms to improve supply chain efficiency and inventory management. Blockchain technology further ensures the integrity of product data by providing tamper-proof records. For instance, beverage companies like Diageo use blockchain-enabled smart packaging to track the origin and journey of premium spirits, which helps both in anti-counterfeiting and in offering an interactive consumer experience.
The rapid expansion of e-commerce and D2C sales channels is another significant driver for IoP adoption. With the increase in online purchases, consumers often lack physical interaction with products before purchase, making trust and authenticity crucial. IoP packaging addresses this by providing digital engagement opportunities, product verification, and real-time tracking. Companies such as Nestlé and Unilever have begun deploying IoP-enabled packaging for certain product lines to improve transparency, enhance customer engagement, and reduce returns by ensuring product authenticity and condition upon delivery.
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In addition, the rising adoption of IoT technologies and NFC/RFID-enabled packaging fuels market growth. Modern consumers increasingly seek transparency, authenticity, and real-time product information. IoT-enabled packaging, integrated with QR codes, NFC (Near Field Communication), or RFID (Radio Frequency Identification) tags, allows consumers to access detailed product data instantly, including origin, expiry date, nutritional content, and authentication features. For example, luxury cosmetic brands like L’Oréal have started integrating QR codes on their packaging to allow customers to verify product authenticity and engage with personalized content, enhancing brand trust and customer engagement.
The global surge in counterfeit goods and increasing concerns over food safety are key factors driving the adoption of internet of packaging (IoP) solutions. Packaging with IoT capabilities can track and authenticate products throughout the supply chain, reducing the risk of counterfeit items reaching consumers. In the pharmaceutical industry, companies such as Pfizer and Johnson & Johnson are piloting IoP solutions to ensure that medicines are traceable from production to the pharmacy, minimizing counterfeit risks and enhancing consumer safety. Similarly, IoP can monitor storage conditions in the food industry, such as temperature and humidity, ensuring products remain safe and fresh during transport and storage.
Advancements in IoT, blockchain, and cloud computing enable deploying highly secure, scalable, and cost-effective IoP solutions. Packaging integrated with IoT sensors can collect real-time data, which can be stored and analyzed via cloud platforms to improve supply chain efficiency and inventory management. Blockchain technology further ensures the integrity of product data by providing tamper-proof records. For instance, beverage companies like Diageo use blockchain-enabled smart packaging to track the origin and journey of premium spirits, which helps both in anti-counterfeiting and in offering an interactive consumer experience.
The rapid expansion of e-commerce and D2C sales channels is another significant driver for IoP adoption. With the increase in online purchases, consumers often lack physical interaction with products before purchase, making trust and authenticity crucial. IoP packaging addresses this by providing digital engagement opportunities, product verification, and real-time tracking. Companies such as Nestlé and Unilever have begun deploying IoP-enabled packaging for certain product lines to improve transparency, enhance customer engagement, and reduce returns by ensuring product authenticity and condition upon delivery.
Global Internet of Packaging Market Report Segmentation
This report forecasts revenue growth at a global level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, the analyst has segmented the global internet of packaging market report based on technology, end use, and region:Technology Outlook (Revenue, USD Million, 2021-2033)
- Sensor & Tags
- Barcode & QR code
- Radio Frequency Identification
- Low-Energy Bluetooth
- NFC Technologies
- Indicators
End Use Outlook (Revenue, USD Million, 2021-2033)
- Food & Beverages
- Healthcare
- Personal & Homecare
- Others
- Consumer Electronics
- Automotive
Regional Outlook (Revenue, USD Million, 2021-2033)
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
Why You Should Buy This Report
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
Report Deliverables
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Global Internet of Packaging Market Variables, Trends, and Scope
Chapter 4. Global Internet of Packaging Market: Technology Estimates & Trend Analysis
Chapter 5. Global Internet of Packaging Market: End Use Estimates & Trend Analysis
Chapter 6. Global Internet of Packaging Market: Region Estimates & Trend Analysis
Chapter 7. Competitive Landscape
Chapter 8. Company Listing (Overview, Financial Performance, Product Overview)
List of Tables
List of Figures
Companies Mentioned
The companies profiled in this Internet of Packaging market report include:- Avery Dennison
- Thinfilm
- CCL Industries
- Zebra Technologies
- Inovar Packaging Group
- Schreiner Group
- TOPPAN Holdings Inc.
- Mayr-Melnhof Karton AG
- Graphic Packaging International, LLC
- NATco
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 120 |
| Published | October 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 21.05 Billion |
| Forecasted Market Value ( USD | $ 42.67 Billion |
| Compound Annual Growth Rate | 8.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
