The global virtual tourism market size is estimated to grow from USD 4.51 billion in the current year to USD 45.65 billion by 2035, at a CAGR of 23.41% during the forecast period, till 2035.
The growing awareness of environmental issues plays a significant role in boosting the virtual tourism market, as it serves as an eco-friendly substitute for traditional travel. A prominent trend within this industry is the reduction of carbon footprints enabled by virtual tourism, which eliminates the need for flights, road travel, and extensive tourism infrastructure. Virtual tourism helps lessen the environmental effects of travel while still offering individuals the chance to discover popular destinations.
It also makes travel more accessible, catering to individuals with diverse physical disabilities and financial circumstances. Although VR headsets are considered extravagant for most people, they are expected to become more affordable as the technology develops. Owing to the above mentioned factors, the virtual tourism market is expected to experience significant growth during the forecast period.
Conversely, the web-based segment is expected to grow at a relatively higher CAGR during the forecast period. This surge can be attributed to the segment's cost-effectiveness and its ability to meet the increasing demand for interactive experiences.
However, the real estate segment is expected to grow at a higher CAGR during the forecast period, due to the growing demand from home buyers for virtual property tours, enabling online property listings to be more immersive and accessible.
However, the virtual reality tours segment is expected to grow at a higher CAGR during the forecast period, driven by the unique and engaging experiences VR technology offers to users.
However, the airlines segment is expected to grow at a higher CAGR during the forecast period, driven by growing investments in virtual tourism technologies aimed at boosting customer engagement and offering immersive pre-travel experiences.
However, the aggregators segment is expected to grow at a higher CAGR during the forecast period, due to its ability to compile a wide range of virtual tour options, offering consumers greater variety, convenience, and accessibility.
The presence of prominent technology companies and AI innovators fuels ongoing advancements and new developments within the virtual tourism space. Additionally, the emphasis on integrating AI into sectors like VR travel, real estate, and education further accelerates the market growth in this region.
Virtual Tourism Market: Growth and Trends
With the rise of virtual reality, virtual tours provide an immersive experience of a place, activity, or destination through a series of panoramic images that are combined, resulting in a virtual representation of an area. Applications that offer virtual tours are widely used for viewing properties, vehicles, tourist attractions, and more. These applications utilize images, audio, video clips, and 3D maps to create a 360-degree perspective of the location. Currently, virtual tours are accessible for numerous exotic sites, from cultural institutions to natural beauty spots such as the islands of Thailand.The growing awareness of environmental issues plays a significant role in boosting the virtual tourism market, as it serves as an eco-friendly substitute for traditional travel. A prominent trend within this industry is the reduction of carbon footprints enabled by virtual tourism, which eliminates the need for flights, road travel, and extensive tourism infrastructure. Virtual tourism helps lessen the environmental effects of travel while still offering individuals the chance to discover popular destinations.
It also makes travel more accessible, catering to individuals with diverse physical disabilities and financial circumstances. Although VR headsets are considered extravagant for most people, they are expected to become more affordable as the technology develops. Owing to the above mentioned factors, the virtual tourism market is expected to experience significant growth during the forecast period.
Virtual Tourism Market: Key Segments
Market Share by Type of Service
Based on type of service, the global virtual tourism market is segmented into cloud based and web based. According to our estimates, currently, the cloud based segment captures the majority share of the market. This is due to the benefits of cloud based systems, such as real-time updates, increased efficiency, flexible pricing options, improved collaboration, and easy data recovery.Conversely, the web-based segment is expected to grow at a relatively higher CAGR during the forecast period. This surge can be attributed to the segment's cost-effectiveness and its ability to meet the increasing demand for interactive experiences.
Market Share by Type of Device
Based on type of device, the virtual tourism market is segmented into head mounted and gesture tracking. According to our estimates, currently, the head mounted devices capture the majority of the market. This can be attributed to the widespread recognition of head-mounted devices as the most iconic element of virtual reality. Since visuals are more engaging for humans, HMDs are commonly favored for their capacity to distinguish immersive virtual reality systems from typical user interfaces.Market Share by Areas of Application
Based on areas of application, the virtual tourism market is segmented into art galleries & museums, automotive, education, marketing professionals, real estate professionals, tourism industries. According to our estimates, currently, tourism industry captures the majority share of the market. This growth can be attributed to the increasing adoption of VR technologies, which make global destinations accessible to a wider audience that may otherwise face financial or logistical barriers to travel.However, the real estate segment is expected to grow at a higher CAGR during the forecast period, due to the growing demand from home buyers for virtual property tours, enabling online property listings to be more immersive and accessible.
Market Share by Type of Tours
Based on type of tours, the virtual tourism market is segmented into 360 degree virtual tours, 3D virtual tours, and virtual reality tours. According to our estimates, currently, 3D virtual tours segment captures the majority share of the market. This growth can be attributed to the immersive experience these tours offer, allowing users to explore destinations from the comfort of their homes through detailed 360-degree views and interactive featuresHowever, the virtual reality tours segment is expected to grow at a higher CAGR during the forecast period, driven by the unique and engaging experiences VR technology offers to users.
Market Share by Type of Direct Suppliers
Based on type of direct suppliers, the virtual tourism market is segmented into airlines, government bodies, hotel campaigns, and tour operators. According to our estimates, currently, the tour operators captures the majority share of the market. This growth can be attributed to the significant role that tour operators play in delivering virtual travel experiences and promoting destinations through digital platformsHowever, the airlines segment is expected to grow at a higher CAGR during the forecast period, driven by growing investments in virtual tourism technologies aimed at boosting customer engagement and offering immersive pre-travel experiences.
Market Share by Type of Indirect Suppliers
Based on type of indirect suppliers, the virtual tourism market is segmented into aggregators, corporate buyers, online travel agency, traditional travel agencies, travel management companies. According to our estimates, currently, the online travel agency segment captures the majority share of the market, owing to their vital role in distributing virtual tourism experiences and expanding their influence in the marketHowever, the aggregators segment is expected to grow at a higher CAGR during the forecast period, due to its ability to compile a wide range of virtual tour options, offering consumers greater variety, convenience, and accessibility.
Market Share by Company Size
Based on company size, the virtual tourism market is segmented into large and small and medium enterprises. According to our estimates, currently, the large enterprise segment captures the majority share of the market. However, the small & medium enterprises are expected to grow at a higher CAGR during the forecast period. This accelerated growth can be attributed to their flexibility, innovative approaches, targeted focus on niche markets, and adaptability to evolving customer preferences and market dynamics.Market Share by Geographical Regions
Based on geographical regions, the virtual tourism market is segmented into North America, Europe, Asia, Latin America, Middle East and North Africa, and the rest of the world. According to our estimates, currently, North America captures the majority share of the market, driven by its advanced technological infrastructure, widespread adoption of cutting-edge AI technologies, and substantial investments in virtual tourism from major industry players.The presence of prominent technology companies and AI innovators fuels ongoing advancements and new developments within the virtual tourism space. Additionally, the emphasis on integrating AI into sectors like VR travel, real estate, and education further accelerates the market growth in this region.
Virtual Tourism Market: Research Coverage
The report on the virtual tourism market features insights on various sections, including:
- Market Sizing and Opportunity Analysis: An in-depth analysis of the virtual tourism market, focusing on key market segments, including [A] type of product, [B] type of device, [C] areas of application, [D] type of tours, [E] type of direct suppliers, [F] type of indirect suppliers, [G] company size, and [H] key geographical regions.
- Competitive Landscape: A comprehensive analysis of the companies engaged in the virtual tourism market, based on several relevant parameters, such as [A] year of establishment, [B] company size, [C] location of headquarters and [D] ownership structure.
- Company Profiles: Elaborate profiles of prominent players engaged in the virtual tourism market, providing details on [A] location of headquarters, [B] company size, [C] company mission, [D] company footprint, [E] management team, [F] contact details, [G] financial information, [H] operating business segments, [I] virtual tourism portfolio, [J] moat analysis, [K] recent developments, and an informed future outlook.
- Megatrends: An evaluation of ongoing megatrends in virtual tourism industry.
- Patent Analysis: An insightful analysis of patents filed / granted in the virtual tourism domain, based on relevant parameters, including [A] type of patent, [B] patent publication year, [C] patent age and [D] leading players.
- Recent Developments: An overview of the recent developments made in the virtual tourism market, along with analysis based on relevant parameters, including [A] year of initiative, [B] type of initiative, [C] geographical distribution and [D] most active players.
- Porter’s Five Forces Analysis: An analysis of five competitive forces prevailing in the virtual tourism market, including threats of new entrants, bargaining power of buyers, bargaining power of suppliers, threats of substitute products and rivalry among existing competitors.
- SWOT Analysis: An insightful SWOT framework, highlighting the strengths, weaknesses, opportunities and threats in the domain. Additionally, it provides Harvey ball analysis, highlighting the relative impact of each SWOT parameter.
- Value Chain Analysis: A comprehensive analysis of the value chain, providing information on the different phases and stakeholders involved in the virtual tourism market
Key Questions Answered in this Report
- How many companies are currently engaged in virtual tourism market?
- Which are the leading companies in this market?
- What factors are likely to influence the evolution of this market?
- What is the current and future market size?
- What is the CAGR of this market?
- How is the current and future market opportunity likely to be distributed across key market segments?
Reasons to Buy this Report
- The report provides a comprehensive market analysis, offering detailed revenue projections of the overall market and its specific sub-segments. This information is valuable to both established market leaders and emerging entrants.
- Stakeholders can leverage the report to gain a deeper understanding of the competitive dynamics within the market. By analyzing the competitive landscape, businesses can make informed decisions to optimize their market positioning and develop effective go-to-market strategies.
- The report offers stakeholders a comprehensive overview of the market, including key drivers, barriers, opportunities, and challenges. This information empowers stakeholders to stay abreast of market trends and make data-driven decisions to capitalize on growth prospects.
Additional Benefits
- Complimentary Excel data packs for all analytical modules in the report
- 15% free content customization
- Detailed report walkthrough session with the research team
- Free update if the report is 6 months or older
Table of Contents
SECTION I: REPORT OVERVIEWSECTION II: QUALITATIVE INSIGHTS5. EXECUTIVE SUMMARY7. REGULATORY SCENARIOSECTION III: MARKET OVERVIEW8. COMPREHENSIVE DATABASE OF LEADING PLAYERS10. WHITE SPACE ANALYSIS11. COMPANY COMPETITIVENESS ANALYSISSECTION IV: COMPANY PROFILESSECTION V: MARKET TRENDS14. MEGA TRENDS ANALYSIS15. UNMEET NEED ANALYSIS16. PATENT ANALYSISSECTION VI: MARKET OPPORTUNITY ANALYSIS32. ADJACENT MARKET ANALYSISSECTION VII: STRATEGIC TOOLS33. KEY WINNING STRATEGIES34. PORTER’S FIVE FORCES ANALYSIS35. SWOT ANALYSIS36. VALUE CHAIN ANALYSISSECTION VIII: OTHER EXCLUSIVE INSIGHTS38. INSIGHTS FROM PRIMARY RESEARCH39. REPORT CONCLUSIONSECTION IX: APPENDIX40. TABULATED DATA41. LIST OF COMPANIES AND ORGANIZATIONS42. CUSTOMIZATION OPPORTUNITIES43. SUBSCRIPTION SERVICES44. AUTHOR DETAIL
1. PREFACE
2. RESEARCH METHODOLOGY
3. MARKET DYNAMICS
4. MACRO-ECONOMIC INDICATORS
6. INTRODUCTION
9. COMPETITIVE LANDSCAPE
12. STARTUP ECOSYSTEM IN THE VIRTUAL TOURISM MARKET
13. COMPANY PROFILES
17. RECENT DEVELOPMENTS
18. GLOBAL VIRTUAL TOURISM MARKET
19. MARKET OPPORTUNITIES BASED ON TYPE OF PRODUCT
20. MARKET OPPORTUNITIES BASED ON TYPE OF DEVICE
21. MARKET OPPORTUNITIES BASED ON AREAS OF APPLICATION
22. MARKET OPPORTUNITIES BASED ON TYPE OF TOURS
23. MARKET OPPORTUNITIES BASED ON TYPE OF DIRECT SUPPLIERS
24. MARKET OPPORTUNITIES BASED ON TYPE OF INDIRECT SUPPLIERS
25. MARKET OPPORTUNITIES FOR VIRTUAL TOURISM IN NORTH AMERICA
26. MARKET OPPORTUNITIES FOR VIRTUAL TOURISM IN EUROPE
27. MARKET OPPORTUNITIES FOR VIRTUAL TOURISM IN ASIA
28. MARKET OPPORTUNITIES FOR VIRTUAL TOURISM IN MIDDLE EAST AND NORTH AFRICA (MENA)
29. MARKET OPPORTUNITIES FOR VIRTUAL TOURISM IN LATIN AMERICA
30. MARKET OPPORTUNITIES FOR VIRTUAL TOURISM IN REST OF THE WORLD
31. MARKET CONCENTRATION ANALYSIS: DISTRIBUTION BY LEADING PLAYERS
37. STRATEGIC RECOMMENDATIONS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 360 Cities
- 360 Imagery
- 360 Pano VR Solutions
- Airbnb
- Ascape VR
- Blue Raven
- Comp11
- Concept3D
- Dubai 360
- Exsight 360
- Expedia Group
- First Airlines
- Google Earth VR
- Invision Studio
- Klapty
- Kuula
- Matterport
- MI 360
- Pan 3Sixty
- RealTourVision
- Roundme
- SeekBeak
- Starts360
- TourVista
- TripAdvisor
- Unimersiv
- Visit Wales
- VeeR VR
- Wanderlust VR
- YouVisit
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 168 |
| Published | November 2025 |
| Forecast Period | 2025 - 2035 |
| Estimated Market Value ( USD | $ 4.51 Billion |
| Forecasted Market Value ( USD | $ 45.65 Billion |
| Compound Annual Growth Rate | 23.4% |
| Regions Covered | Global |
