The Australia Sports Gear and Equipment Market was valued at AUD 9.47 Billion in 2025, and is projected to reach AUD 18.98 Billion by 2034, rising at a CAGR of 7.20%.
Strength equipment plays a crucial role in driving the growth of the Australia sports gear and equipment market. It caters to the needs of fitness enthusiasts and athletes by offering essential tools like weightlifting machines and dumbbells for strength training. This equipment is in high demand due to its effectiveness in enhancing athletic performance and supporting injury prevention. The increasing popularity of strength training, coupled with advancements in technology such as smart fitness machines with tracking capabilities, further accelerates market growth by appealing to a wide range of consumers.
The Australia sports gear and equipment market development is fuelled by a growing fitness culture that emphasises health and wellness. Additionally, there is a rising trend of combining athletic clothing with casual wear, appealing to consumers seeking comfortable apparel suitable for both exercise and everyday activities. Moreover, the integration of technology, such as wearable fitness trackers, enhances the training experience by offering personalised feedback. Furthermore, there is an increasing adoption of sports gear made from eco-friendly materials. In February 2024, Football Australia and Nike announced that Australian fans could purchase the CommBank Matildas’ goalkeeper jersey in the iconic purple colourway.
Strength equipment plays a crucial role in driving the growth of the Australia sports gear and equipment market. It caters to the needs of fitness enthusiasts and athletes by offering essential tools like weightlifting machines and dumbbells for strength training. This equipment is in high demand due to its effectiveness in enhancing athletic performance and supporting injury prevention. The increasing popularity of strength training, coupled with advancements in technology such as smart fitness machines with tracking capabilities, further accelerates market growth by appealing to a wide range of consumers.
The Australia sports gear and equipment market development is fuelled by a growing fitness culture that emphasises health and wellness. Additionally, there is a rising trend of combining athletic clothing with casual wear, appealing to consumers seeking comfortable apparel suitable for both exercise and everyday activities. Moreover, the integration of technology, such as wearable fitness trackers, enhances the training experience by offering personalised feedback. Furthermore, there is an increasing adoption of sports gear made from eco-friendly materials. In February 2024, Football Australia and Nike announced that Australian fans could purchase the CommBank Matildas’ goalkeeper jersey in the iconic purple colourway.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Sports Type
- Ball over net games
- Strength Equipment
- Ball games
- Athletic training equipment
- Watersports
- Bike
- Running
- Others
Market Breakup by Product Type
- Equipment
- Apparel
- Shoes
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Sports Gear and Equipment Market Share
Online distribution channels hold a major share of the Australia sports gear and equipment market due to their convenience, extensive product variety, competitive pricing with discounts, and the ability to read reviews and compare features. Flexible delivery options further enhance their popularity among consumers seeking easy access to sports equipment.Leading Companies in the Australia Sports Gear and Equipment Market
The growth of the sports gear and equipment market is driven by trends including the athleisure trend, as well as factors like customisation and personalisation, technological advancements, sustainability initiatives, and innovation in sports apparel.- Adidas Australia Pty Ltd.
- Nike, Inc.
- Puma Australia Pty Ltd.
- Super Retail Group Limited
- Durable Products Australia Pty Ltd.
- All Sports Direct
- Decathlon (Australia) Pty Ltd.
- Asics Oceania Pty Ltd.
- Kookaburra Sport Pty Ltd.
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market17 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Asia-Pacific Sports Gear and Equipment Market Overview
9 Australia Sports Gear and Equipment Market Overview
10 Australia Sports Gear and Equipment Market by Sports Type
11 Australia Sports Gear and Equipment Market by Product Type
12 Australia Sports Gear and Equipment Market by Distribution Channel
13 Australia Sports Gear and Equipment Market by Region
14 Market Dynamics
15 Trade Data Analysis (HS Code - 956)
16 Competitive Landscape
Companies Mentioned
- Adidas Australia Pty Ltd.
- Nike, Inc.
- Puma Australia Pty Ltd.
- Super Retail Group Limited
- Durable Products Australia Pty Ltd.
- All Sports Direct
- Decathlon (Australia) Pty Ltd.
- Asics Oceania Pty Ltd.
- Kookaburra Sport Pty Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 115 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 9.47 Billion |
| Forecasted Market Value ( AUD | $ 18.98 Billion |
| Compound Annual Growth Rate | 7.2% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 9 |
