The UK: Home Category Data, The Consumer - Tools & Security report offers a comprehensive insight into consumer attitudes in the UK Tools & Security market. The report focuses on overall Tools & Security products and its three sub-categories: Power tools, Non-power tools, Security products. Consumer data is based on our 2025 UK Tools & Security survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- Amazon holds the highest conversion rate in the overall Tools & Security market with 91.1%, followed by B&Q.
- Non-power tools is the most purchased sub-category in the Tools & Security market.
- Move or improve is the most important driver influencing purchases of Tools & Security
Report Scope
- 51.2% of UK consumers have purchased Tools & Security products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Tools & Security, followed by B&Q and Screwfix.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2025
- Purchase Motivations, 2025
- Retailer Conversion Rates, 2025
- Retailer Purchased From By Subcategory, 2025
- Retailer Usage by Demographic, 2025
- Drivers of Retailer Choice by Retailer, 2025
- Things retailers should improve on by retailer
- Consumer Penetration, 2025
- Consumer Penetration by Subcategory, 2025
- Replacement Cycle
- Retailers Visited & Purchased from, 2025
- Retailer Profile - Amazon, 2025
- Retailer Profile - B&Q, 2025
- Retailer Profile - Screwfix, 2025
- Retailer Profile - Tesco, 2025
- Retailer Profile - B&M, 2025
- Drivers of Retailer Choice, 2025
- Retailer Improvement Opportunities, 2025
- Shopper Research Process, 2025
- Interaction With Staff Instore, 2025
- Channel Usage when Researching, 2025
- Channel Usage when Purchasing, 2025
- Online Fulfilment Methods, 2025
- Shopper Views On Online Shopping for Tools & Security , 2025
- Satisfaction With Online Shopping for Tools & Security , 2025
- Views Prior to Purchase, 2025
- Factors Of Importance When Purchasing Tools & Security , 2025
- Opinions On Tools & Security , 2025
- Secondhand Consumer Penetration, 2025
- Whether consumers would consider buying secondhand in the future, 2025
- Channels used for purchasing secondhand tools & security, 2025
- Why consumers bought secondhand tools & security, 2025
- Why consumers have not bought secondhand tools & security, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- B&M
- B&Q
- Home Bargains
- IKEA
- Screwfix
- Tesco
- Toolstation
- Wickes
