SoftGel Capsules Market Outlook, 2030

The global softgel capsules market is witnessing significant growth, driven by advantages such as ease of swallowing, effective masking of odor and taste, enhanced absorption, improved bioavailability, and excellent atmospheric stability. With the continuous advancements in manufacturing technology and the introduction of new materials, traditional capsules have evolved to offer additional features such as controlled drug release, tamper-evident properties, and expanded options for potent API formulations. there is a growing importance among softgel manufacturers on the development of capsules that do not rely on gelatin and instead utilize plant-based polymers such as starch, HPMC, and gums such as Pullulan.

The introduction of gelatin-free capsules addresses the specific medicinal requirements of vegetarian individuals. opting for non-gelatin-based capsules offers technical advantages for manufacturers and suppliers, while also contributing to a reduction in animal stock waste. The nutraceutical industry saw a rise during this COVID-19 period due to improved vitamin, nutrients, and other health supplement consumption rates. Product launches by growing nutraceutical companies using special capsule designs, and increased adoption of vegan and vegetarian capsule options have led to the increasing demand for nutraceuticals.

The rising awareness regarding preventive care and the growing prevalence of chronic ailments, such as cardiovascular diseases, are major factors supporting the global softgel capsules market growth. For instance, according to the WORLD HEART REPORT 2023, approximately half a billion people around the world continue to be impacted by cardiovascular diseases. Hence, the growing incidence of heart disorders across the globe is one of the significant factors boosting the demand for soft gelatin capsules.

According to the report, the Global Softgel Capsules market was valued at more than USD 7.53 Billion in 2024, and expected to reach a market size of more than USD 11.55 Billion by 2030 with the CAGR of 7.54% from 2025-2030. Vegetarian ѕоftgеl сарѕulеѕ or non-animal softgel capsules are obtained from plant-bаѕеd natural sources, free of аnіmаl dеrіvаtіvеѕ & GМО, and dеvоіd of gluten and modified sugars. Оnе of the significant advantages of consuming cellulose-bаѕеd or vegetarian сарѕulеѕ is that they are not made of аnіmаl bу-рrоduсtѕ. This dіѕtіnсt сhаrасtеrіѕtіс allows them to be suitable for individuals who choose not to соnѕumе animal-sourced products.

The growing number of clinical trials evaluating the effectiveness of soft gelatin capsules in treating several ailments is a major factor stimulating market growth. In August 2021, InnoPharmax Inc. sponsored a clinical study to assess the safety and tolerability of the combination of D07001-soft gel capsules and Xeloda/TS-1 in patients suffering from advanced biliary tract cancer. The growth of the softgel capsules market is also influenced by stringent regulatory frameworks and government policies that ensure the safety and efficacy of these products.

Regulatory bodies impose strict guidelines on the manufacturing, labeling, and marketing of softgel capsules, requiring companies to adhere to Good Manufacturing Practices (GMP) and other quality standards. Compliance with these regulations not only ensures consumer safety but also fosters trust and confidence in softgel products. Government policies that support domestic manufacturing and innovation in the nutraceuticals sector further contribute to the market's expansion. Incentives such as tax benefits, research grants, and infrastructure development encourage companies to invest in advanced manufacturing technologies and research initiatives.

Market Drivers

• Simple Precise Formulation Need: One of the primary drivers of the softgel capsules market is the growing consumer preference for convenient, easy-to-swallow, and accurately dosed medication and supplements. Softgel capsules provide a precise amount of active ingredient in each unit, ensuring consistent efficacy and safety. Unlike tablets or powders, softgels are easier to ingest, especially for children and elderly patients, which significantly enhances compliance. The ability to encapsulate liquid or oil-based formulations in softgels allows for faster absorption and improved bioavailability, making them highly attractive.
• Increasing Health Awareness: The softgel capsules market is also driven by the global rise in health consciousness and demand for dietary supplements, vitamins, and nutraceuticals. Consumers are increasingly seeking products that support immunity, joint health, cardiovascular wellness, and cognitive function. Softgels, which can deliver omega-3 oils, herbal extracts, and fat-soluble vitamins efficiently, are preferred due to their effectiveness and convenience. The expanding health and wellness trend has encouraged manufacturers to innovate with new formulations and target a wide demographic, from fitness enthusiasts to aging populations.

Market Challenges

• Easy Accurate Dosing Popularity: Despite their advantages, softgel capsules face challenges due to their relatively high production costs compared to conventional tablets and capsules. The manufacturing process involves complex encapsulation machinery, precise temperature control, and specialized gelatin or vegetarian-based shells, which can increase operational expenses. Additionally, ensuring consistent quality, stability of liquid contents, and shelf-life can be technically challenging. These factors can limit production scale, particularly for smaller manufacturers, and may impact product pricing for end consumers.
• Quality Compliance Issues: Another significant challenge for the softgel market is the stringent regulatory requirements and quality standards in pharmaceutical and nutraceutical industries. Softgel capsules must comply with guidelines for active ingredient concentration, gelatin or shell composition, and labeling. Differences in regulatory policies across regions further complicate market entry for international manufacturers. Non-compliance can lead to recalls, product rejection, and reputational damage, making adherence to regulations a critical but challenging aspect of the market.

Market Trends

• Shift Towards Plant-Based Softgels: A key trend in the softgel capsules market is the growing demand for vegetarian and plant-based capsules. Traditional softgels use gelatin derived from animal sources, which limits their acceptance among vegans, vegetarians, and consumers seeking allergen-free products. To address this, manufacturers are increasingly adopting hypromellose (HPMC) or other plant-derived shells, expanding their consumer base and aligning with the global trend toward clean-label and ethically sourced products.
• Increasing Integration of Functional Ingredients: Another notable trend is the incorporation of functional, herbal, and bioactive ingredients in softgel formulations. Manufacturers are innovating beyond conventional vitamins and minerals, including omega-3 fatty acids, cannabidiol (CBD), herbal extracts, and probiotics in softgel capsules. This trend reflects consumer demand for multi-benefit supplements and nutraceuticals that offer enhanced health outcomes in a single, convenient dosage form. The combination of functional ingredients with the superior bioavailability of softgels continues to drive product innovation and market expansion globally.

Vitamin and dietary supplements lead and grow fastest in the global softgel capsules market because softgels provide superior bioavailability, convenience, and precise dosing, making them the preferred delivery format.

Consumers are more aware of the importance of maintaining proper nutrient levels for immunity, energy, bone health, and overall well-being. Softgel capsules, which can encapsulate liquid or oil-based formulations, provide a highly effective delivery system for fat-soluble vitamins such as A, D, E, and K, as well as essential oils and herbal extracts.

These vitamins are better absorbed in lipid-based carriers, and softgels optimize their bioavailability, ensuring that the body receives the full benefit of the active ingredients. Softgels are smooth, easy to swallow, and pre-dosed, making them particularly appealing for consumers of all age groups, including the elderly and children who may struggle with traditional tablets or capsules.

The precise dosage in each softgel eliminates the guesswork for consumers and reduces the risk of over- or under-consumption of nutrients, which is especially important for vitamins and supplements where optimal intake levels are critical. Modern lifestyles, characterized by irregular diets, sedentary behavior, and high stress, contribute to nutrient deficiencies, making supplementation essential. Consumers are increasingly adopting preventive healthcare measures, and softgel supplements provide an easy and effective solution.

Products enriched with multivitamins, omega-3 fatty acids, coenzyme Q10, and other bioactive compounds are increasingly sought after to support immunity, cardiovascular health, cognitive function, and overall wellness. Manufacturers are incorporating herbal extracts, probiotics, and functional nutrients into softgels to create multi-benefit products that appeal to the wellness-oriented consumer. The market has also seen a trend toward vegetarian and plant-based softgels, aligning with global preferences for ethical, clean-label, and allergen-free supplements.

Gelatin-based or animal-based softgel capsules dominate the global market because they are highly versatile and are widely accepted for encapsulating a variety of liquid and pharmaceutical formulations.

Gelatin, derived from animal collagen, possesses unique physicochemical properties that make it an ideal shell material for softgels. It is highly flexible, durable, and compatible with liquid, oil, and semi-solid fills, allowing manufacturers to encapsulate active ingredients that may not be suitable for tablets, hard capsules, or other dosage forms. This versatility has established gelatin-based softgels as the preferred choice for both pharmaceutical and nutraceutical applications, contributing significantly to their market dominance.

The gelatin shell provides a protective barrier that safeguards the encapsulated active ingredients from oxidation, moisture, and light exposure, which is especially important for sensitive compounds like omega-3 fatty acids, fat-soluble vitamins, and herbal extracts. This stability ensures that the bioactive compounds maintain their efficacy over time, which is crucial for pharmaceutical-grade formulations and high-quality dietary supplements. The liquid fill inside the gelatin shell allows for faster dissolution and absorption in the gastrointestinal tract compared to dry dosage forms like tablets or powders.

This attribute is particularly beneficial for fat-soluble vitamins and nutraceuticals, where efficient absorption directly affects therapeutic outcomes. Healthcare providers and consumers increasingly recognize this advantage, driving preference for gelatin-based softgels over alternative types. Production processes for gelatin softgels are mature, scalable, and cost-effective for high-volume operations. Regulatory authorities across various regions have recognized gelatin-based softgels as safe and reliable, which simplifies product approvals for both pharmaceuticals and dietary supplements.

Pharmaceutical companies dominate the global softgel capsules market because softgels offer superior drug delivery and therapeutic formulations across multiple therapeutic areas.

Softgels are particularly suitable for liquid or oil-based drugs and nutraceuticals that require precise dosing and enhanced absorption. Unlike traditional tablets, powders, or hard capsules, softgels ensure consistent bioavailability of active pharmaceutical ingredients, which is critical in treating chronic conditions, neurological disorders, cardiovascular diseases, and other health issues where dosage precision directly impacts therapeutic outcomes. Pharmaceuticals often contain compounds that are sensitive to heat, light, or moisture, which may degrade when formulated in conventional dosage forms.

The softgel encapsulation provides a protective barrier, maintaining the stability and potency of these active ingredients throughout storage and administration. This ensures that patients receive the intended therapeutic benefit in each dose, increasing the reliability and effectiveness of treatment. Patient compliance and convenience also play a critical role in the pharmaceutical sector’s preference for softgels. Softgels are easy to swallow, smooth, and pre-measured, which improves adherence, particularly among elderly patients and children who may struggle with larger or bitter tablets.

Higher compliance directly correlates with better treatment outcomes, making softgels an attractive choice for pharmaceutical companies aiming to maximize the efficacy of their therapies. Pharmaceutical-grade softgels adhere to strict quality control, standardized production processes, and regulatory guidelines for safety, efficacy, and labeling. This ensures global marketability and reduces the risk of product recalls or compliance issues, making softgels a reliable dosage form for large-scale pharmaceutical operations.

North America is the largest market for softgel capsules due to high consumer awareness, strong adoption of dietary supplements, nutraceuticals, and pharmaceutical products that rely on softgel technology.

North America holds the largest share in the global softgel capsules market largely because of high consumer awareness, preference for health and wellness products, and a well-established pharmaceutical and nutraceutical industry. Consumers in this region are increasingly conscious about preventive healthcare and are willing to invest in products that support immunity, energy, cardiovascular health, joint health, and overall wellness. Softgel capsules are particularly valued for their ability to encapsulate liquid or oil-based formulations, which enhances the absorption of fat-soluble vitamins and bioactive compounds such as omega-3 fatty acids, coenzyme Q10, and herbal extracts.

In North America, consumers place a strong emphasis on product efficacy and scientific validation, which makes softgels an ideal choice. Pharmaceutical companies and nutraceutical manufacturers in the region leverage softgel technology to meet these expectations, ensuring optimal delivery of active ingredients and maintaining high standards of quality and consistency. The presence of well-established pharmaceutical and nutraceutical companies further strengthens North America’s dominance. These companies invest heavily in research and development, innovative formulations, and advanced manufacturing technologies, enabling them to produce high-quality softgel products at scale.

Another critical factor is the wide availability and accessibility of softgel capsules across multiple distribution channels. Retail pharmacies, specialty stores, and increasingly e-commerce platforms provide consumers with easy access to a diverse range of softgel products. E-commerce, in particular, has accelerated the adoption of softgel capsules by allowing consumers to compare products, access detailed information, and order discreetly from the comfort of their homes.

• In 2024: Roquette, a leader in plant-based ingredients, has launched LYCAGEL® Flex, a new hydroxypropyl pea starch premix. This plasticizer-free excipient for nutraceutical and pharmaceutical softgel capsules allows manufacturers to customize formulations.
• In 2024: Torque Pharma has introduced Multipower Soft Gelatin Capsules, a new nutraceutical combining multivitamins and essential minerals. This innovation aims to boost immunity and energy, addressing daily nutritional needs.
• December 2023: Amneal Pharmaceuticals, Inc. and Strides Pharma Science Limited together launched ofIcosapent ethyl acid soft gel capsules, a product referencing VASCEPA. The product has been in-licensed from Strides, and commercialized by Amneal in the fourth quarter of 2023.
• October 2022: The Aenova Group partnered with Microcaps to accelerate and improve the development and production of pharmaceuticals, food supplements, and numerous other products.
• May 2022: the launch of SOLFEROL Softgel Capsules, a line of reimbursed vitamin D3 medications, for the treatment of vitamin D insufficiency was announced by Windzor Pharma Ireland Ltd.