Salon Gift Card Software Global Market Report 2025

The salon gift card software market size has grown rapidly in recent years. It will grow from $0.43 billion in 2024 to $0.5 billion in 2025 at a compound annual growth rate (CAGR) of 15.7%. The growth during the historic period can be attributed to the increasing adoption of digital payment solutions, rising demand for personalized customer experiences, growing popularity of loyalty and reward programs, an increase in the number of salon and spa establishments, and a growing preference for online and mobile gift card purchases.

The salon gift card software market size is expected to see rapid growth in the next few years. It will grow to $0.88 billion in 2029 at a compound annual growth rate (CAGR) of 15.3%. The growth during the forecast period can be attributed to increasing integration of software with point of sale systems, growing demand for efficient appointment and membership management, rising need for automated marketing and promotional tools, heightened focus on secure transaction handling, and expanding adoption of cloud-based salon management solutions. Key trends in the forecast period include advancements in cloud-based solutions, development of mobile-first applications, innovations in artificial intelligence-powered analytics, progress in digital payment integrations, and creation of customer-centric loyalty programs.

The increasing adoption of digital payments and fintech innovation is expected to drive the growth of the salon gift card software market going forward. Digital payments and fintech innovation involve technology-driven financial solutions such as mobile payments, digital wallets, and APIs that enable faster, secure, and more accessible financial transactions. This rise is fueled by growing smartphone and internet penetration, allowing convenient, real-time access to financial services for a wide consumer base. Salon gift card software supports the adoption of digital payments and advances fintech innovation by enabling seamless, cashless, and customer-focused transactions. For example, in November 2023, the International Trade Administration, a US-based bureau within the Department of Commerce, reported that the total value of contactless payments in the UK reached $389.64 billion (£288.6 billion) in 2023, marking a significant increase from 2022. Therefore, the growing adoption of digital payments and fintech innovation is expected to boost the salon gift card software market.

Leading companies in the salon gift card software market are investing in technological innovations to enhance customer relationships, increase loyalty, drive sales, and streamline salon operations. These advancements emphasize building stronger client connections while utilizing data and analytics to monitor performance, improve engagement, and achieve measurable results. For instance, in January 2025, PAR Technology Corporation, a US-based provider of retail and hospitality technology, launched a new gift card solution designed to help salons and spas grow customer loyalty and recurring revenue. The solution offers a modern, flexible, and secure approach to managing salon gift card programs, featuring cloud-based management, support for both digital and physical gift cards, real-time usage tracking and analytics, and seamless integration with PAR’s Brink POS as well as other third-party salon management systems.

In January 2025, Vagaro Inc., a US-based developer of salon and spa management software, acquired Schedulicity Inc. for an undisclosed amount. This acquisition aims to expand Vagaro’s customer base and strengthen its presence in the salon, spa, and wellness software market. Integrating Schedulicity’s scheduling platform is expected to enhance Vagaro’s service offerings by providing businesses with more comprehensive booking, payment, and management solutions. Schedulicity Inc. is a US-based company specializing in salon gift card software.

Major players in the salon gift card software market are Square Inc., Heartland Payment Systems LLC, Lightspeed Commerce Inc., Mindbody Inc., PAR Technology Corporation, Vagaro Inc., Yoco Technologies Pty Ltd., Fresha, Phorest Inc., DaySmart Software Inc., Wellyx Pty Ltd., Squirrel Systems Ltd., ERPLY Inc., GlossGenius Inc., Timely Limited, SalonBiz Inc., Shortcuts Software Pty Ltd., ProSolutions Software Inc., Loyverse Inc., Insight Salon Software Pty Ltd., and GiftUp Inc.

North America was the largest region in the salon gift card software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in salon gift card software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the retail and wholesale sector, particularly in sourcing, inventory management, and pricing strategies. Higher duties on imported consumer goods including electronics, apparel, furniture, and packaged foods have raised procurement costs for retailers and wholesalers, compelling many to either increase prices for end consumers or absorb losses. Small and mid-sized businesses with limited pricing power are especially vulnerable, often facing squeezed margins and reduced competitiveness. Inventory cycles are also disrupted as firms grapple with delays and uncertainty in international supply chains. Additionally, retaliatory tariffs in foreign markets have curtailed export opportunities for U.S. brands, limiting revenue growth. In response, companies are shifting toward domestic and regional suppliers, investing in supply chain resilience, and adopting data-driven demand forecasting to navigate cost volatility and maintain customer satisfaction.

The salon gift card software market research report is one of a series of new reports that provides salon gift card software market statistics, including salon gift card software industry global market size, regional shares, competitors with a salon gift card software market share, detailed salon gift card software market segments, market trends and opportunities, and any further data you may need to thrive in the salon gift card software industry. The salon gift card software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Salon gift card software is a specialized digital tool that allows beauty salons and spas to create, sell, and manage gift cards electronically. It supports both digital and physical card options and is often integrated directly with the salon’s booking and point-of-sale systems. This integration enables instant redemption, simple balance tracking, and secure transaction processing. Additionally, the software provides valuable customer insights and sales data to enhance marketing efforts.

The primary components of salon gift card software include software and services. The software consists of specialized applications that enable businesses to design, issue, track, manage, and redeem both digital and physical gift cards for products and services. These solutions are available through cloud-based and on-premises deployment models, meeting the needs of small and medium-sized enterprises as well as large enterprises. Sales occur through multiple channels, including direct sales, distributors, and resellers, while the software is applied across hair salons, beauty salons, spa centers, nail salons, and other related businesses.

The countries covered in the salon gift card software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The salon gift card software market includes revenues earned by entities by providing services such as consulting services, third-party integration services, cloud hosting, security services, and fraud prevention services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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