Programmatic Hologram Advertising Global Market Report 2025

The programmatic hologram advertising market size has grown exponentially in recent years. It will grow from $1.8 billion in 2024 to $2.3 billion in 2025 at a compound annual growth rate (CAGR) of 27.3%. The growth in the historic period can be attributed to the growing penetration of high-speed internet and 5G networks, increasing investments in experiential marketing, rising popularity of interactive digital signage, expanding applications in retail environments, and increasing use of holography in event marketing.

The programmatic hologram advertising market size is expected to see exponential growth in the next few years. It will grow to $5.97 billion in 2029 at a compound annual growth rate (CAGR) of 27%. The growth in the forecast period can be attributed to the increasing demand for immersive experiences, rising integration of augmented reality (AR) and virtual reality (VR), growing adoption of programmatic advertising, increasing use of visual content in digital marketing, and rising consumer expectations for personalized experiences. Major trends in the forecast period include advancements in holographic display technologies, integration of AR and VR solutions, development of touchable holographic displays, advancements in programmatic advertising platforms, and the emergence of real-time data analytics tools for campaign optimization.

The growing penetration of smartphones is expected to drive the expansion of the programmatic hologram advertising market. Smartphone penetration refers to the percentage of people who own or use a smartphone. The rise in smartphone penetration is mainly due to the availability of affordable smartphones, which makes mobile technology accessible to a broader audience. Higher smartphone penetration helps grow the programmatic hologram advertising market by expanding the digital ecosystem, as smartphones act as a primary gateway for augmented reality (AR) experiences, app-based interactions, and data-driven ad targeting that enhance holographic campaigns. For example, in June 2024, Ericsson, a telecommunications company based in Sweden, projected that the number of mobile subscriptions in the region would rise from 1.2 billion in 2023 to 1.3 billion by 2029. Therefore, the increasing smartphone penetration is fueling the growth of the programmatic hologram advertising market.

The growing consumer demand for immersive experiences is expected to drive the growth of the programmatic hologram advertising market. Immersive experiences are interactive environments that use technologies such as virtual reality (VR), augmented reality (AR), or 3D, fully engaging users and making them feel absorbed in a lifelike setting. The rising demand for these experiences is driven by consumers' desire for more engaging and memorable interactions. Businesses and entertainment platforms are looking for innovative ways to capture and maintain audience attention through lifelike, interactive content. Programmatic hologram advertising boosts immersive experiences by delivering dynamic, 3D holographic content that deeply engages audiences, creating visually impactful and interactive environments that enhance brand recall. For instance, the United States Government Accountability Office reported in August 2024 that between 2022 and 2023, 17 out of 23 civilian agencies used immersive technologies, with 13 agencies noting tangible benefits. Thus, the rising consumer demand for immersive experiences is propelling the growth of the programmatic hologram advertising market.

Leading companies in the programmatic hologram advertising market are focusing on developing innovative solutions such as 3D immersive advertising to increase audience engagement and deliver highly interactive, visually captivating brand experiences. 3D immersive advertising is a marketing approach that uses three-dimensional holographic or virtual displays to create interactive, lifelike experiences, capturing audience attention more effectively than traditional 2D ads. For example, in February 2025, Proto Inc., a U.S.-based technology company, partnered with Hologram Media Network to launch the world’s first always-on holographic advertising network, delivering continuous 3D holographic ads in real-world spaces. This system delivers immersive 3D holograms at 30 Simon malls nationwide. Combining digital storytelling with real-world shopping through interactive holograms and exclusive content, the platform enhances customer engagement, with average view times surpassing those of traditional video ads. Its goal is to revolutionize retail media by bridging digital and physical experiences, creating memorable interactions, and fostering deeper brand connections at scale.

Major players in the programmatic hologram advertising market are Daktronics Inc., Vizrt Group, Appier Group Inc., Firefly Inc., Hologram Media Network Inc., HYPERVSN Ltd., Threedium Ltd, Light Field Lab Inc., Rembrand Inc., Provision Holding Inc., Queppelin Technology Solutions Pvt. Ltd., Realfiction ApS, Axiom Holographics Inc., Holoconnects Inc., Looking Glass Factory, Miirage Technologies Inc., Prolific Studio, Proto Inc., Rock Paper Reality Inc., VNTANA, LumeLab Ltd .

North America was the largest region in the programmatic hologram advertising market in 2024. The regions covered in programmatic hologram advertising report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The programmatic hologram advertising market research report is one of a series of new reports that provides programmatic hologram advertising market statistics, including programmatic hologram advertising industry global market size, regional shares, competitors with a programmatic hologram advertising market share, detailed programmatic hologram advertising market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic hologram advertising industry. This programmatic hologram advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Programmatic hologram advertising refers to the automated purchasing and distribution of three-dimensional holographic advertisement content through programmatic platforms, allowing brands to deliver dynamic, targeted, and real-time campaigns on holographic displays in public or retail environments. It enables advertisers to optimize campaigns, customize messages for specific audiences, and manage holographic ad placements with the same precision and efficiency as digital out-of-home or online advertising.

The main component types of programmatic hologram advertising include hardware, software, and services. Hardware consists of the physical devices and equipment required for creating, displaying, and supporting holographic advertisements. These systems are deployed through on-premises and cloud-based models. The technology is utilized across several industries, including retail, automotive, entertainment and media, healthcare, events and exhibitions, real estate, and others, serving end-users such as enterprises, advertising agencies, and more.

The countries covered in the programmatic hologram advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The programmatic hologram advertising market consists of revenues earned by entities by providing services such as ad campaign management, audience targeting and segmentation, and real-time bidding. The market value includes the value of related goods sold by the service provider or included within the service offering. The programmatic hologram advertising market also includes sales of holographic displays, interactive holograms, and holographic projectors. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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