Programmatic Hologram Advertising Market Report 2026

The programmatic hologram advertising market size has grown exponentially in recent years. It will grow from $2.3 billion in 2025 to $2.92 billion in 2026 at a compound annual growth rate (CAGR) of 27.1%. The growth in the historic period can be attributed to early adoption of digital out-of-home advertising, advances in 3d projection technology, increased investment in retail advertising, growth of brand experiential marketing, limited awareness of holographic solutions.

The programmatic hologram advertising market size is expected to see exponential growth in the next few years. It will grow to $7.56 billion in 2030 at a compound annual growth rate (CAGR) of 26.9%. The growth in the forecast period can be attributed to rising adoption of programmatic advertising platforms, demand for immersive brand experiences, advancements in holographic display resolution, expansion of retail and public interactive spaces, integration with ai-driven analytics. Major trends in the forecast period include real-time audience targeting, dynamic holographic content delivery, automated ad slot optimization, integration with retail and public display networks, cross-platform campaign management.

The growing penetration of smartphones is expected to drive the expansion of the programmatic hologram advertising market. Smartphone penetration refers to the percentage of people who own or use a smartphone. The rise in smartphone penetration is mainly due to the availability of affordable smartphones, which makes mobile technology accessible to a broader audience. Higher smartphone penetration helps grow the programmatic hologram advertising market by expanding the digital ecosystem, as smartphones act as a primary gateway for augmented reality (AR) experiences, app-based interactions, and data-driven ad targeting that enhance holographic campaigns. For example, in June 2024, Ericsson, a telecommunications company based in Sweden, projected that the number of mobile subscriptions in the region would rise from 1.2 billion in 2023 to 1.3 billion by 2029. Therefore, the increasing smartphone penetration is fueling the growth of the programmatic hologram advertising market.

The growing consumer demand for immersive experiences is expected to drive the growth of the programmatic hologram advertising market. Immersive experiences are interactive environments that use technologies such as virtual reality (VR), augmented reality (AR), or 3D, fully engaging users and making them feel absorbed in a lifelike setting. The rising demand for these experiences is driven by consumers' desire for more engaging and memorable interactions. Businesses and entertainment platforms are looking for innovative ways to capture and maintain audience attention through lifelike, interactive content. Programmatic hologram advertising boosts immersive experiences by delivering dynamic, 3D holographic content that deeply engages audiences, creating visually impactful and interactive environments that enhance brand recall. For instance, the United States Government Accountability Office reported in August 2024 that between 2022 and 2023, 17 out of 23 civilian agencies used immersive technologies, with 13 agencies noting tangible benefits. Thus, the rising consumer demand for immersive experiences is propelling the growth of the programmatic hologram advertising market.

Leading companies in the programmatic hologram advertising market are focusing on developing innovative solutions such as 3D immersive advertising to increase audience engagement and deliver highly interactive, visually captivating brand experiences. 3D immersive advertising is a marketing approach that uses three-dimensional holographic or virtual displays to create interactive, lifelike experiences, capturing audience attention more effectively than traditional 2D ads. For example, in February 2025, Proto Inc., a U.S.-based technology company, partnered with Hologram Media Network to launch the world’s first always-on holographic advertising network, delivering continuous 3D holographic ads in real-world spaces. This system delivers immersive 3D holograms at 30 Simon malls nationwide. Combining digital storytelling with real-world shopping through interactive holograms and exclusive content, the platform enhances customer engagement, with average view times surpassing those of traditional video ads. Its goal is to revolutionize retail media by bridging digital and physical experiences, creating memorable interactions, and fostering deeper brand connections at scale.

Major companies operating in the programmatic hologram advertising market are Daktronics Inc., Firefly Inc., Hologram Media Network Inc., HYPERVSN Ltd., Light Field Lab Inc., Queppelin Technology Solutions Pvt. Ltd., Realfiction ApS, Axiom Holographics Inc., Holoconnects Inc., Looking Glass Factory, Miirage Technologies Inc., Proto Inc., Rock Paper Reality Inc., VNTANA, LumeLab Ltd., ARHT Media Inc., Musion 3D Ltd., Voxon Photonics Ltd., Hypervsn USA Inc., Eyelights SAS, MDH Hologram Ltd.

North America was the largest region in the programmatic hologram advertising market in 2025. The regions covered in the programmatic hologram advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the programmatic hologram advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The programmatic hologram advertising market consists of revenues earned by entities by providing services such as ad campaign management, audience targeting and segmentation, and real-time bidding. The market value includes the value of related goods sold by the service provider or included within the service offering. The programmatic hologram advertising market also includes sales of holographic displays, interactive holograms, and holographic projectors. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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