Outdoor Advertising Light Emitting Diode (LED) Truck Global Market Report 2025

The outdoor advertising light-emitting diode (LED) truck market size has grown rapidly in recent years. It will grow from $1.07 billion in 2024 to $1.23 billion in 2025 at a compound annual growth rate (CAGR) of 14.3%. The growth in the historic period resulted from rising urbanization and increasing roadside traffic, growing demand for dynamic and digital advertising, expansion of retail and FMCG sectors, growth in LED display panels, and rising brand awareness campaigns.

The outdoor advertising light-emitting diode (LED) truck market size is expected to see rapid growth in the next few years. It will grow to $2.07 billion in 2029 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period is attributed to the growing adoption of programmatic and targeted advertising, the integration of IoT and AI for real-time ad updates, the shift toward eco-friendly and energy-efficient LED trucks, the expansion of e-commerce boosting mobile advertising needs, and rising investments in smart city infrastructure and outdoor media networks. Major trends in the forecast period include advancement in LED display technology, integration of real-time analytics, innovation in dynamic content, development of eco-friendly systems, and advancement in ad targeting algorithms.

The growing focus on digital advertising is expected to drive the growth of the outdoor advertising light-emitting diode (LED) truck market going forward. Digital advertising refers to the use of internet-based platforms and technologies for marketing purposes. This growth is primarily driven by the rising consumption of digital media, as people increasingly spend time online for entertainment, information, and social connections. Outdoor advertising light-emitting diode (LED) trucks enhance digital advertising by displaying vibrant, high-resolution content that can be updated instantly, enabling brands to connect with a broad, mobile audience through visually appealing and location-targeted campaigns. For example, in April 2024, according to the Interactive Advertising Bureau (IAB), a US-based national advertising trade association, digital advertising revenues in the United States rose to $225 billion in 2023, representing a 7.3% year-over-year (YoY) increase from 2022. Therefore, the growing adoption of digital advertising is driving the growth of the outdoor advertising light-emitting diode (LED) truck market.

Key companies in the outdoor advertising LED truck market are focusing on forming strategic partnerships to deliver integrated advertising solutions more efficiently. A strategic partnership involves collaboration between two or more companies to leverage each other’s strengths and resources for mutual benefit, aiming to achieve shared goals such as market growth, innovation, and improved efficiency. For instance, in November 2023, LED Truck Media, a US-based company specializing in mobile digital billboard advertising, partnered with StreetMetrics, a US-based provider of real-time measurement and attribution solutions for the out-of-home (OOH) advertising industry, to measure mobile digital billboard ad campaigns nationwide. This collaboration enables detailed insights on audience reach and campaign effectiveness. This expanded partnership underscores StreetMetrics’ role in helping LED Truck Media deliver accurate ad campaign data and enhance advertiser renewals and customer expansion through scalable measurement technology.

In June 2023, AllOver Media, a US-based multi-platform out-of-home (OOH) media company, acquired Boxi for an undisclosed amount. Through this acquisition, AllOver Media aims to strengthen its truck advertising segment by integrating Boxi’s advanced technology, expanded truck inventory, and enhanced value proposition for marketers across the United States. Boxi is a US-based provider of technology-enhanced trucks.

Major players in the outdoor advertising light emitting diode (LED) truck market are Unilumin Group Co. Ltd, Barco N.V., Daktronics Inc., Shenzhen Absen Optoelectronic Co. Ltd, SignARama Inc., Watchfire Signs LLC, Yaham Optoelectronics Co. Ltd, Shenzhen Liantronics Co. Ltd, AllOver Media Inc., Primeview USA Inc., YES TECH, Lime Media Group, Roadshow Media LLC, Insane Impact LLC, Doitvision, PixelFLEX Inc., LED Truck Media, Shenzhen NSE Electronics Co. Ltd, Shenzhen Dreamistar Technology Co. Ltd, Canbest Opto-Electrical Science & Technology Co. Ltd, Screen-LED Doberstajn Sp. K.

North America was the largest region in the outdoor advertising light-emitting diode (LED) truck market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in outdoor advertising light-emitting diode (LED) truck report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the transport sector, particularly in fleet maintenance and logistics operations. Higher duties on imported commercial vehicles, tires, and engine components have increased operational costs for trucking and freight companies, forcing them to raise shipping rates or reduce margins. Airlines and maritime shippers face similar pressures, with tariffs on aircraft parts and shipbuilding materials driving up capital expenditures. Additionally, retaliatory tariffs in key export markets have reduced demand for U.S.-made transportation equipment, further straining revenue streams. The sector must now prioritize fuel efficiency, alternative sourcing, and automation to offset rising expenses while maintaining service reliability.

The outdoor advertising light-emitting diode (LED) truck market research report is one of a series of new reports that provides outdoor advertising light-emitting diode (LED) truck market statistics, including outdoor advertising light-emitting diode (LED) truck industry global market size, regional shares, competitors with an outdoor advertising light-emitting diode (LED) truck market share, detailed outdoor advertising light-emitting diode (LED) truck market segments, market trends and opportunities, and any further data you may need to thrive in the outdoor advertising light-emitting diode (LED) truck industry. The outdoor advertising light-emitting diode (LED) truck market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Outdoor advertising light-emitting diode (LED) trucks are a mobile advertising medium that combines LED displays with vehicles to present dynamic visual content. It delivers high-resolution messages while in motion, ensuring strong visibility across various locations. The truck increases audience engagement through bright, attention-grabbing displays and provides flexibility and adaptability, making campaigns more effective and cost-efficient.

The primary types of outdoor advertising light-emitting diode (LED) trucks include small light-emitting diode (LED) trucks, medium light-emitting diode (LED) trucks, and large light-emitting diode (LED) trucks. Small light-emitting diode (LED) trucks are compact mobile advertising units equipped with LED screens intended for targeted and flexible outdoor marketing. The display formats include single-sided, double-sided, and three-sided, serving multiple purposes such as commercial advertising, event promotion, political campaigns, mobile billboards, and others, and are utilized by end-users such as retail, entertainment, government, sports, and others.

The countries covered in the outdoor advertising light-emitting diode (LED) truck market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The outdoor advertising light-emitting diode (LED) truck market consists of revenues earned by entities by providing services such as public awareness campaigns, retail and point-of-sale promotions, entertainment and cultural promotions, emergency alerts and disaster communication, and educational campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. The outdoor advertising light-emitting diode (LED) truck market also includes sales of full-color LED display trucks, three-dimensional (3D) LED display trucks, digital mobile billboard trucks, interactive LED advertising trucks, and rental LED advertising trucks. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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