Jet Skis Global Market Report 2025

The jet skis market size has grown strongly in recent years. It will grow from $1.46 billion in 2024 to $1.58 billion in 2025 at a compound annual growth rate (CAGR) of 8.1%. The growth during the historic period can be attributed to rising consumer interest in water sports, increasing participation in marine-based tourism activities, higher disposable incomes, growing popularity of recreational marine activities, and increasing engagement of millennials in recreational marine pursuits.

The jet skis market size is expected to see strong growth in the next few years. It will grow to $2.13 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to greater availability of modern jet skis with improved safety features and user-friendly controls, expansion of water sports clubs, marinas, and coastal resorts offering jet ski rentals, innovations in jet ski design and technology, rising interest in electric jet skis, and increased commercial and military applications of jet skis. Key trends in the forecast period include advancements in propulsion systems, integration of smart technologies, adoption of e-commerce and digital sales, development of electric and sustainable models, and the use of artificial intelligence.

The increasing popularity of water-based recreational activities is expected to drive the growth of the jet skis market. These activities, which take place on or in water bodies such as oceans, lakes, rivers, reservoirs, or pools, are gaining traction due to rising consumer interest in outdoor and wellness-focused leisure experiences. Jet Skis provide high-speed fun, thrill-seeking, and personal watercraft experiences on lakes, rivers, and oceans. For example, Yachting World, a UK-based magazine covering sailing and yachting, reported that in 2022, 13.2 million UK adults participated in a boating activity, up 3 percent from 12.8 million in 2021. As a result, the growing engagement in water-based recreational activities is contributing to the expansion of the jet skis market.

Key companies in the jet skis market are focusing on innovative product designs, such as wide-body fishing jet skis, to improve stability, storage capacity, and overall user experience for recreational and professional use. Wide-body fishing jet skis feature larger hulls and decks that provide enhanced balance, dedicated fishing features, and versatile storage options, appealing to a broader range of water sports enthusiasts. In August 2025, Yamaha Motor Co., Ltd., a Japan-based manufacturer of motorcycles, marine products, and powersports equipment, launched the 2026 Yamaha Crosswave, a four-seat wide-body fishing jet ski with a squared-off hull, underfloor storage, live bait wells, and multiple rod holders. This launch highlights the industry trend toward specialized, multi-functional personal watercraft that meet niche consumer demands while attracting new users, driving overall market growth.

In August 2025, Taiga Motors, a Canada-based company specializing in electric personal watercraft and powersports vehicles, partnered with Aqua superPower to expand electric PWC infrastructure. Through this collaboration, Taiga Motors and Aqua superPower aim to accelerate the adoption of electric personal watercraft by offering seamless access to a fast-charging network, enhancing convenience and performance for both recreational users and commercial fleets. Aqua superPower, based in the Netherlands, focuses on developing fast-charging solutions for electric watercraft and marine vehicles.

Major players in the jet skis market are Yamaha Motor Co. Ltd., Kawasaki Heavy Industries Ltd., BRP Inc., Jiujiang Hison Motor Boat Manufacturing Co. Ltd., Strand Craft Pty Ltd, Krash Industries Inc., Taiga Motors Corporation, Alesta Marine S.r.l., Powertec Jet Inc., Free Form Factory Inc., SEABOB GmbH, Xtreme Watercraft Inc., Mako Electric LLC, Belassi GmbH, Narke Technologies GmbH, Lampuga GmbH, Viper Jet Boats LLC, Benelli Armi S.p.A., Castoldi S.r.l., Shenzhen Hoverstar Innovations Technology Co. Ltd.

North America was the largest region in the jet skis market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in jet skis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.

The jet skis market research report is one of a series of new reports that provides jet skis market statistics, including the jet skis industry global market size, regional shares, competitors with the jet skis market share, detailed jet skis market segments, market trends, and opportunities, and any further data you may need to thrive in the jet skis industry. This jet skis market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Jet skis are compact, personal watercraft built for one or more riders to move across water surfaces at high speeds. Their primary use is recreational, offering excitement and agility for water sports, though they can also serve in rescue missions and patrolling.

The primary types of jet skis include stand-up jet skis, sit-down jet skis, luxury jet skis, performance jet skis, and others. Stand-up jet skis are small, agile watercraft designed for single-person use, providing high maneuverability and a sporty riding experience for recreational or competitive purposes. These jet skis come with engine capacities of 800 cc, 800 cc-1000 cc, 1000 cc-1500 cc, and above 1500 cc, and operate on gasoline or electric power. They are sold through both online and offline channels and are used for recreational, commercial, military, and other purposes.

The countries covered in the jet skis market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The jet skis market includes of sales of two-stroke engine jet skis, four-stroke engine jet skis, electric jet skis, and electric jet skis. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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