Jet Skis Market Report 2026

The jet skis market size has grown strongly in recent years. It will grow from $1.58 billion in 2025 to $1.71 billion in 2026 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to expansion of coastal tourism activities, rising disposable income for leisure sports, growth of marine recreation culture, availability of high-performance watercraft, expansion of water sports rental services.

The jet skis market size is expected to see strong growth in the next few years. It will grow to $2.29 billion in 2030 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to increasing adoption of electric personal watercraft, rising focus on eco-friendly marine recreation, expansion of tourism-driven water sports, growing integration of smart navigation systems, increasing demand for premium recreational vehicles. Major trends in the forecast period include growing demand for electric jet skis, rising popularity of recreational water sports, expansion of luxury and performance watercraft, increased focus on safety and navigation technologies, growth of rental-based jet ski services.

The rising popularity of water-based recreational activities is expected to drive the growth of the jet skis market in the coming years. Water-based activities refer to recreational or commercial pursuits that take place on or in bodies of water, including oceans, lakes, rivers, reservoirs, and pools. This popularity is increasing due to growing consumer interest in outdoor and wellness-focused leisure experiences. Jet Skis are widely used in water-based recreational activities to provide high-speed excitement, thrill-seeking, and personal watercraft experiences on lakes, rivers, and oceans. For example, in February 2025, the UN Conference on Trade and Development (UNCTAD), a Switzerland-based intergovernmental organization, reported that in 2023, global trade in ocean-related goods and services reached record values of $899 billion and $1.3 trillion, respectively, highlighting the growing economic significance of marine activities for coastal and island nations. Consequently, the increasing popularity of water-based recreational activities is propelling the growth of the jet skis market.

Key companies in the jet skis market are focusing on innovative product designs, such as wide-body fishing jet skis, to improve stability, storage capacity, and overall user experience for recreational and professional use. Wide-body fishing jet skis feature larger hulls and decks that provide enhanced balance, dedicated fishing features, and versatile storage options, appealing to a broader range of water sports enthusiasts. In August 2025, Yamaha Motor Co., Ltd., a Japan-based manufacturer of motorcycles, marine products, and powersports equipment, launched the 2026 Yamaha Crosswave, a four-seat wide-body fishing jet ski with a squared-off hull, underfloor storage, live bait wells, and multiple rod holders. This launch highlights the industry trend toward specialized, multi-functional personal watercraft that meet niche consumer demands while attracting new users, driving overall market growth.

In August 2025, Taiga Motors, a Canada-based company specializing in electric personal watercraft and powersports vehicles, partnered with Aqua superPower to expand electric PWC infrastructure. Through this collaboration, Taiga Motors and Aqua superPower aim to accelerate the adoption of electric personal watercraft by offering seamless access to a fast-charging network, enhancing convenience and performance for both recreational users and commercial fleets. Aqua superPower, based in the Netherlands, focuses on developing fast-charging solutions for electric watercraft and marine vehicles.

Major companies operating in the jet skis market are Yamaha Motor Co. Ltd., Kawasaki Heavy Industries Ltd., BRP Inc., Honda Motor Co. Ltd., Belassi GmbH, Narke Technologies GmbH, Taiga Motors Corporation, Krash Industries Inc., Strand Craft Pty Ltd, Free Form Factory Inc., Mako Electric LLC, Xtreme Watercraft Inc., Jiujiang Hison Motor Boat Manufacturing Co. Ltd., Zhejiang Linhai Yacht Co. Ltd., Ningbo Yongsheng Yacht Co. Ltd., Taizhou OYEA Machinery Co. Ltd., Taizhou Jiaojiang Yongda Motor Co. Ltd., Shenzhen Yongxing Sports Equipment Co. Ltd., Qingdao Hisea Industrial Co. Ltd., Zhejiang Jet Power Industry Co. Ltd.

North America was the largest region in the jet skis market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the jet skis market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the jet skis market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The jet skis market includes of sales of two-stroke engine jet skis, four-stroke engine jet skis, electric jet skis, and electric jet skis. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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