Global Positioning System Electronic Dog Market Report 2026

The global positioning system electronic dog market size has grown rapidly in recent years. It will grow from $1.59 billion in 2025 to $1.79 billion in 2026 at a compound annual growth rate (CAGR) of 12.5%. The growth in the historic period can be attributed to rising pet ownership rates, increasing urbanization and smaller living spaces, growing concern for pet safety, expansion of gps and wireless technologies, increasing disposable income among pet owners.

The global positioning system electronic dog market size is expected to see rapid growth in the next few years. It will grow to $2.84 billion in 2030 at a compound annual growth rate (CAGR) of 12.2%. The growth in the forecast period can be attributed to advancements in miniaturized tracking hardware, growing demand for smart pet wearables, rising adoption of subscription-based pet services, increasing integration of mobile apps with pet devices, expanding awareness of pet health and activity monitoring. Major trends in the forecast period include AI-enabled pet behavior analytics, iot-based real-time pet connectivity, cloud-enabled pet data management, intelligent manufacturing of smart pet wearables, eco-friendly and recyclable pet tracking devices.

The increasing rate of pet adoption is expected to drive the growth of the global positioning system electronic dog market in the coming years. Pet adoption rates refer to the number or proportion of animals, particularly pets, adopted from shelters or rescues by new owners within a defined period. These rates are rising as growing awareness of animal welfare encourages more individuals to adopt pets from shelters rather than purchase them. GPS electronic dog devices support this trend by offering real-time tracking and safety features that provide new pet owners with greater confidence and peace of mind when caring for adopted animals. For instance, in August 2024, according to the American Pet Products Association, a US-based non-profit trade association, 86.9 million US households owned a pet in 2023, representing 66% of households, up from 62% in 2022. Therefore, the increasing pet adoption rate is fueling the growth of the global positioning system electronic dog market.

Major companies in the global positioning system electronic dog market are focusing on developing innovative and durable materials to improve device longevity, enhance pet comfort, and ensure reliable performance in all conditions. Durable materials refer to strong and long-lasting components used in GPS pet trackers that can withstand wear, impact, water, and environmental damage. For example, in April 2025, Pawfit Ltd., a UK-based pet technology company, launched the Pawfit Lite GPS Pet Tracker designed for everyday use. The tracker offers extended battery life and improved accuracy in urban environments. Its notable features include a waterproof and shock-resistant design, customizable virtual safe zones with instant escape alerts, and seamless smartphone integration for real-time location updates and historical activity tracking.

In May 2023, DataMars SA, a Switzerland-based provider of animal identification and management solutions, acquired Kippy S.r.l for an undisclosed amount. This acquisition strengthened DataMars’ portfolio in pet tracking and monitoring technologies, helping pet owners keep their pets safer, healthier, and better connected through advanced GPS and activity tracking solutions. Kippy S.r.l is an Italy-based company specializing in GPS electronic dog devices.

Major companies operating in the global positioning system electronic dog market are Garmin Ltd., Netra360, BrickHouse Security Inc., Tractive GmbH, Fi Smart Collar Inc., Whistle Labs Inc., Weenect SAS, Shenzhen Wonlex Technology Co. Ltd., DogWatch Inc., Halo Collar Inc., Jiobit Inc., Pawfit Technology Limited, Invoxia SAS, SkyLab Technologies Co. Ltd., Kippy S.r.l, PitPat Ltd., Dogtra Co. Ltd., Cube Tracker LLC, MiniFinder Sweden AB, Gibi Technologies Inc., iPet Technologies Co. Ltd., PetPace LLC.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the gps electronic dog market by increasing costs for imported semiconductors, sensors, batteries, and wireless modules used in collars, harnesses, and tags. These cost pressures have affected pricing and margins, particularly for real-time tracking and smart gps products manufactured or sourced from asia-pacific regions such as china. Online retail channels and cost-sensitive pet owners are among the most affected segments due to reduced affordability. However, tariffs have also encouraged manufacturers to localize production, diversify suppliers, and adopt cost-efficient designs, supporting long-term supply chain resilience.

The global positioning system electronic dog market research report is one of a series of new reports that provides global positioning system electronic dog market statistics, including global positioning system electronic dog industry global market size, regional shares, competitors with a global positioning system electronic dog market share, detailed global positioning system electronic dog market segments, market trends and opportunities, and any further data you may need to thrive in the global positioning system electronic dog industry. The global positioning system electronic dog market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A global positioning system (GPS) electronic dog refers to a system that utilizes GPS technology to track a dog’s location in real time. It assists in monitoring the pet’s movements, ensuring they stay within safe boundaries through geofencing alerts. The system also enables observation of the dog’s activity and behavior to support improved care and training. Overall, it enhances pet safety, monitoring, and management, allowing owners to look after their dogs more effectively.

The main product types of global positioning system electronic dogs include collars, harnesses, and tags. Collars are wearable devices designed to be placed around a pet’s neck, integrating GPS, geofencing, and activity tracking technologies to ensure continuous monitoring of location, movement, and overall health. These devices employ advanced technologies such as real-time tracking, geofencing, and activity monitoring, and are distributed through various channels including online stores, pet specialty retailers, supermarkets or hypermarkets, and other outlets. The key applications include pet tracking, training, and safety, catering to a wide range of end users such as pet owners, professional trainers, and animal shelters.North America was the largest region in the global positioning system electronic dog market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the global positioning system electronic dog market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the global positioning system electronic dog market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The global positioning system electronic dog market consists of revenues earned by entities by providing services such as subscription services, training support, data analytics services, and customer support and maintenance services. The market value includes the value of related goods sold by the service provider or contained within the service offering. The global positioning system electronic dog market also includes sales of rechargeable batteries, wearable sensors, and charging accessories. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The GPS electronic dog market is segmented by product type, distribution channel, application, end user, type, and technology.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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