Digital Side-Window Display Global Market Report 2025

The digital side-window display market size has grown rapidly in recent years. It will grow from $1.02 billion in 2024 to $1.21 billion in 2025 at a compound annual growth rate (CAGR) of 17.8%. The growth during the historic period can be attributed to increasing focus on vehicle aesthetics and interior design, rising consumer expectations for personalized driving experiences, growing importance of real-time data and connectivity, expanding integration of artificial intelligence (AI) in vehicle systems, and increasing demand for enhanced safety features.

The digital side-window display market size is expected to see rapid growth in the next few years. It will grow to $2.3 billion in 2029 at a compound annual growth rate (CAGR) of 17.5%. The growth projected for the forecast period can be attributed to rising demand for advanced driver-assistance systems, growing consumer preference for connected and autonomous vehicles, increased integration of augmented reality (AR) in automotive displays, higher adoption of electric vehicles, and growing demand for in-vehicle infotainment systems. Key trends in the forecast period include advancements in OLED and MicroLED transparent displays, enhanced integration of AR content on side windows, development of energy-efficient display panels, innovations in seamless touch and gesture controls, and progress in weatherproof and durable display materials.

The increasing consumer demand for autonomous vehicles is expected to drive the growth of the digital side-window display market. Autonomous vehicles, which operate without human intervention using sensors, AI, and control systems, are gaining popularity due to their ability to improve traffic efficiency. These vehicles can communicate with each other and traffic systems to optimize routes, reduce congestion, and lower travel times. Digital side-window displays support autonomous vehicles by enhancing passenger information and safety, providing real-time data such as blind-spot alerts, navigation cues, traffic updates, and sensor-based surroundings. This allows passengers to monitor the vehicle’s environment and system decisions, improving situational awareness. For instance, in December 2024, the National Association of Insurance Commissioners, a U.S.-based non-profit organization, projected that by 2025, there would be 3.5 million self-driving vehicles on U.S. roads, increasing to 4.5 million by 2030. As a result, the growing consumer demand for autonomous vehicles is driving the digital side-window display market.

Leading companies in the digital side-window display market are focusing on developing innovative technologies, such as advanced laser phosphor displays, to enhance visual clarity, energy efficiency, and overall in-vehicle experiences. A laser phosphor display uses laser light sources to excite phosphor material, producing bright, high-resolution images with superior color accuracy and durability. For example, in January 2023, Appotronics Corp., a China-based technology company, introduced the world’s first multi-window immersive display technology at CES, which featured laser-powered displays on all four side windows of a vehicle. This technology provides an enhanced user experience by delivering personalized information and entertainment without distracting the driver. It also improves safety through intuitive heads-up displays and is designed to integrate seamlessly into next-generation smart and electric vehicles, offering flexible, high-brightness visuals throughout the car's cabin.

In February 2024, Gauzy Ltd., an Israel-based technology company, partnered with LG Electronics Inc. to develop and commercialize advanced smart glass and display solutions for automotive and consumer applications. The collaboration focuses on bringing to market T-OLED transparent display technology with dynamic light control, offering high-contrast, interactive transparent displays. This partnership aims to enhance user experiences across industries such as transportation and consumer goods. LG Electronics Inc., a South Korea-based electronics company, is contributing to this advancement in digital side-window display technology.

Major players in the digital side-window display market are Panasonic Automotive Systems, Continental AG, BOE Technology Group, Valeo S.A., AGC Automotive, Motherson Innovations, AU Optronics, Fuyao Glass Industry Group, Gentex Corporation, Japan Display Inc., EDAG Engineering GmbH, Saint-Gobain Sekurit, SNA Displays, Gauzy Ltd., NEXNOVO Display Technology Co. Ltd., LUMINEQ Oy, Appotronics Corporation Ltd., Pro Display Limited, Pranos AI Technologies, Tianma Microelectronics.

North America was the largest region in the digital side-window display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital side-window display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid rise in U.S. tariffs and the subsequent trade frictions in spring 2025 are having a major impact on the electrical and electronics sector, with semiconductors, display panels, and rare-earth metals (essential for batteries and motors) subject to steep duties. Consumer electronics brands face profit erosion, as competitive markets limit their ability to pass costs to buyers. Industrial electronics manufacturers, meanwhile, grapple with delayed projects due to shortages of tariff-impacted components like printed circuit boards. Companies are responding by relocating assembly to tariff-exempt countries, increasing inventory buffers, and redesigning products to reduce dependency on restricted materials.

The digital side-window display market research report is one of a series of new reports that provides digital side-window display market statistics, including digital side-window display industry global market size, regional shares, competitors with a digital side-window display market share, detailed digital side-window display market segments, market trends and opportunities, and any further data you may need to thrive in the digital side-window display industry. This digital side-window display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital side-window displays are a vehicle technology that features side windows equipped with digital or augmented reality (AR) panels. These displays provide navigation, vehicle status, safety alerts, or entertainment content to passengers without blocking visibility.

The primary product types of digital side-window displays include organic light-emitting diode (OLED) displays, liquid crystal displays (LCD), light-emitting diode (LED) displays, and others. OLED displays use organic compounds to emit light, offering high-contrast, energy-efficient, and flexible screens. These displays are available in both touchscreen and non-touchscreen formats and are distributed through online and offline channels. They are used in applications such as automotive, public transportation, commercial vehicles, and others, with sales primarily carried out through original equipment manufacturers and the aftermarket.

The countries covered in the digital side-window display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital side-window display market consists of revenues earned by entities by providing services such as navigation guidance and route visualization, real-time traffic and road condition alerts, and vehicle status information. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital side-window display market includes sales of smart tint or switchable glass displays, touch-interactive side-window panels, and automotive infotainment side-window screens. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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