Data Clean-Room Display Global Market Report 2025

The data clean-room display market size has grown rapidly in recent years. It will grow from $1.84 billion in 2024 to $2.15 billion in 2025 at a compound annual growth rate (CAGR) of 17.2%. The growth in the historic period was driven by the growing importance of data sovereignty, increasing demand for advanced analytics capabilities, rising need for cross-organizational data sharing, growing investment in data infrastructure, and increasing emphasis on data governance.

The data clean-room display market size is expected to see rapid growth in the next few years. It will grow to $4.03 billion in 2029 at a compound annual growth rate (CAGR) of 17%. The growth in the forecast period will be driven by the growing need for privacy-preserving analytics, increasing digital transformation initiatives, rising focus on consumer privacy, growing adoption in retail media, and rising use in healthcare and financial services. Major trends in the forecast period include advancements in secure multi-party computation techniques, innovations in homomorphic encryption applications, integration of blockchain for data access control, development of scalable federated analytics platforms, and innovations in real-time data clean-room monitoring solutions.

The increasing adoption of cloud computing solutions is driving the growth of the data clean-room display market. Cloud computing platforms are internet-based services that offer storage, processing, and software capabilities without the need for local infrastructure. These platforms provide businesses with enhanced scalability by allowing them to adjust computing resources on demand, eliminating the need for heavy investments in hardware. Data clean-room displays complement these cloud solutions by enabling organizations to securely process and analyze sensitive data in controlled cloud environments, ensuring privacy, compliance, and secure collaboration while utilizing scalable cloud resources. For instance, according to AAG IT Services in January 2025, 89% of organizations in 2022 used multi-cloud solutions for storage and workloads, compared to just 9% using a single public cloud and only 2% relying on a single private cloud. As cloud platform adoption continues to rise, it becomes a key driver for the growth of the data clean-room display market.

Leading companies in the data clean-room display market are developing innovative privacy-first solutions to enable secure, privacy-compliant data collaboration and analytics across various platforms without exposing sensitive consumer information. Privacy-enhancing technology (PET) refers to solutions that allow data to be shared or analyzed securely, ensuring that personally identifiable or sensitive information is not exposed. For example, in June 2022, Neustar, Inc., a U.S.-based technology company, launched a pre-built marketing and analytics clean room designed to transform data-driven marketing and measurement in a privacy-focused world. This platform offers a secure, privacy-first environment where brands can collaborate on data across multiple sources without disclosing raw customer information. It streamlines data management and improves identity resolution, enabling marketers to create accurate audience models and measure campaigns while maintaining compliance. This solution redefines data-driven marketing by combining advanced analytics with strong privacy protections for consumers.

In January 2024, LiveRamp Holdings Inc., a U.S.-based software-as-a-service company, acquired Habu for an undisclosed amount. This acquisition aims to enhance and simplify global data collaboration across all clouds and walled gardens, providing customers with actionable insights, improved measurement, and seamless data integration across various platforms while ensuring privacy compliance. Habu, a U.S.-based software company, specializes in providing data clean-room display solutions.

Major players in the data clean-room display market are Amazon Web Services Inc., Alphabet Inc., The Walt Disney Company, Oracle Corporation, Adobe Inc., Dentsu International Limited, Experian plc, SAS Institute Inc., Databricks Inc., TransUnion LLC, Snowflake Inc., The Trade Desk Inc., Acxiom LLC, Zeta Global Holdings Corp., LiveRamp Holdings Inc., Epsilon Data Management LLC, Lotame Solutions Inc., Infosum Ltd., Decentriq AG., Duality Technologies Inc.

North America was the largest region in the data clean-room display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in data clean-room display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The data clean-room display market research report is one of a series of new reports that provides data clean-room display market statistics, including data clean-room display industry global market size, regional shares, competitors with a data clean-room display market share, detailed data clean-room display market segments, market trends and opportunities, and any further data you may need to thrive in the data clean-room display industry. This data clean-room display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Data clean-room display refers to a privacy-compliant advertising solution that enables marketers to utilize aggregated first-party data within a secure environment to target and measure display advertisements without revealing personally identifiable information (PII). It supports audience targeting, campaign optimization, and performance measurement while ensuring stringent data security and regulatory compliance.

The main component types of data clean-room displays include software, services, and hardware. Software refers to a collection of programs and instructions that allow a computer or device to execute specific tasks and operations. These solutions are deployed through on-premises and cloud-based models. They are adopted by organizations of various sizes, including large enterprises and small and medium enterprises, across several end-user industries such as banking, financial services and insurance, healthcare, retail, information technology and telecommunications, media and entertainment, and others.

The countries covered in the data clean-room display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The data clean-room display market consists of revenues earned by entities by providing services such as privacy-safe audience targeting, cross-platform campaign measurement, and data collaboration and insights. The market value includes the value of related goods sold by the service provider or included within the service offering. The data clean-room display market also includes sales of data collaboration tools, audience segmentation tools, and campaign activation and optimization tools. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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