Blockchain-Based XR Asset Marketplace Global Market Report 2025

The blockchain-based XR asset marketplace market size has grown exponentially in recent years. It will grow from $1.6 billion in 2024 to $2.04 billion in 2025 at a compound annual growth rate (CAGR) of 28%. The growth during the historic period can be attributed to increasing adoption of digital assets, rising interest in immersive experiences, growing investor confidence in blockchain technology, expansion of the gaming and entertainment sectors, and a surge in secure digital transactions.

The blockchain-based XR asset marketplace market size is expected to see exponential growth in the next few years. It will grow to $5.44 billion in 2029 at a compound annual growth rate (CAGR) of 22.7%. The growth in the forecast period can be linked to increasing adoption of the metaverse, greater integration of AI and blockchain, growing regulatory clarity, expansion of cross-platform XR ecosystems, and rising demand for virtual real estate and digital collectibles. Key trends in the forecast period include tokenization of digital assets, development of interoperable XR ecosystems, integration of decentralized finance (DeFi), enhanced user-generated content, and adoption of multi-chain blockchain platforms.

The growing interest in non-fungible tokens (NFTs) is expected to drive the expansion of the blockchain-based XR asset marketplace market. NFTs are unique digital assets stored on a blockchain that signify ownership of a specific item or piece of content. Their popularity is increasing due to the secure and verifiable digital ownership they provide, allowing collectors and creators to confidently buy, sell, and trade unique assets. Blockchain-based XR asset marketplaces facilitate this activity by enabling the creation, trading, and display of NFTs within immersive virtual environments, enhancing accessibility and value for users. For example, in November 2024, security.org reported that familiarity with NFTs rose to 65 percent in 2022 from 20 percent in 2021, while participation increased to 4 percent from 2 percent the previous year, reflecting a growing base of engaged users driving marketplace activity.

The adoption of extended reality (XR) technologies is further supporting growth in the blockchain-based XR asset marketplace market. XR encompasses virtual reality, augmented reality, and mixed reality solutions that combine physical and digital worlds to create interactive experiences. Increased adoption is driven by demand for immersive digital experiences, including interactive training, entertainment, and virtual collaboration, prompting organizations to invest in XR solutions. Blockchain-based XR asset marketplaces provide secure ownership, trading, and monetization of digital XR assets, enabling creators and users to engage confidently with immersive content and fostering a robust virtual economy. In January 2025, XR Today reported that 45 percent of organizations were already using XR devices, with an additional 39 percent planning implementation, highlighting strong potential for marketplace growth.

In June 2022, eBay, a US-based e-commerce company, acquired KnownOrigin, an NFT marketplace based in the UK, for an undisclosed amount. The acquisition aimed to strengthen eBay’s presence in the digital collectibles market and empower NFT creators, sellers, and buyers by combining eBay’s global reach with KnownOrigin’s blockchain-powered platform, which allows creators to mint, showcase, and sell unique digital artworks as NFTs.

Major players in the blockchain-based XR asset marketplace market are Uplandme Inc., OpenSea Inc., The Sandbox, Artetra Inc., Solana Art.io, Token Trove, Decentraland Foundation, Magic Eden Inc., Tezos Foundation, Rarible Inc., Enjin Co. Ltd., Worldwide Asset eXchange Inc., Holaplex Inc., Kalamint Inc., Somnium Space Inc., CryptoVoxels Ltd., JPG Store, Xanalia Inc., Theta Drop, and NFTify Inc.

North America was the largest region in the blockchain-based XR asset marketplace market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in blockchain-based XR asset marketplace report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The blockchain-based XR asset marketplace market research report is one of a series of new reports that provides blockchain-based XR asset marketplace market statistics, including blockchain-based XR asset marketplace industry global market size, regional shares, competitors with a blockchain-based XR asset marketplace market share, detailed blockchain-based XR asset marketplace market segments, market trends and opportunities, and any further data you may need to thrive in the blockchain-based XR asset marketplace industry. This blockchain-based XR asset marketplace market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A blockchain-based XR asset marketplace is a digital platform where virtual and augmented reality (XR) assets are traded securely using blockchain technology. It provides transparency, authenticity, and verified ownership through NFTs and smart contracts, allowing creators to monetize their work and users to safely buy, sell, or exchange assets. The marketplace supports a decentralized economy for XR, promoting trust, innovation, and scalability within the immersive technology ecosystem.

The primary components of a blockchain-based XR asset marketplace include the platform and services. The platform is a decentralized digital marketplace where users can create, buy, sell, trade, and manage digital assets designed for extended reality (XR) environments, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). Ownership, transactions, and provenance are secured and verified via blockchain technology. The marketplace accommodates a variety of asset types, including 3D models, textures, animations, and audio assets, which are applied across industries such as gaming, education and training, healthcare, real estate, retail, and media and entertainment. These assets are created and used by individual creators, enterprises, and developers, fostering a dynamic, decentralized ecosystem for XR content creation and distribution.

The countries covered in the blockchain-based XR asset marketplace market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The blockchain-based XR asset marketplace market consists of revenues earned by entities by providing services such as secure trading of XR assets, NFT-based ownership verification, smart contract-driven transactions, digital rights management, and creator monetization support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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