Automotive Sunlight-Readable Display Global Market Report 2025

The automotive sunlight-readable display market size has grown rapidly in recent years. It will grow from $1.79 billion in 2024 to $2.04 billion in 2025 at a compound annual growth rate (CAGR) of 13.7%. The growth during the historic period can be attributed to increasing consumer awareness of display readability in bright sunlight, rising adoption of digital dashboards in vehicles, growing demand for energy-efficient vehicle components, higher production of mid-to-high-end vehicles, and expanding use of display-based driver information systems.

The automotive sunlight-readable display market size is expected to see rapid growth in the next few years. It will grow to $3.36 billion in 2029 at a compound annual growth rate (CAGR) of 13.3%. The growth projected for the forecast period can be attributed to increasing integration of automotive sunlight-readable displays in electric vehicles, rising consumer preference for larger sunlight-readable screens, growing demand for enhanced driver safety features, stricter regulations on vehicle display visibility standards, and a greater need for improved display durability in harsh environments. Key trends in the forecast period include advancements in anti-glare coating technologies for automotive displays, innovations in adaptive brightness and contrast systems, integration of sunlight-readable displays with advanced driver-assistance systems (ADAS), development of low-power high-brightness display panels, and progress in flexible and transparent display materials for automotive applications.

The growing adoption of electric vehicles (EVs) is expected to drive the growth of the automotive sunlight-readable display market in the coming years. Electric vehicles, which are powered either fully or partially by electric motors using energy stored in rechargeable batteries instead of conventional internal combustion engines, are gaining popularity due to rising environmental concerns and government incentives encouraging low-emission transportation. Automotive sunlight-readable displays support this trend by providing high-contrast, low-glare information to drivers and passengers, improving safety, convenience, and operational efficiency in EVs. For instance, in 2024, the International Energy Agency (IEA), a France-based intergovernmental organization, reported that global electric car sales surpassed 17 million, marking a 25% increase from 2023. Notably, China accounted for over 11 million sales, nearly two-thirds of the global total. As a result, the increasing adoption of electric vehicles is fueling the growth of the automotive sunlight-readable display market.

Leading companies in the automotive sunlight-readable display market are focusing on technological advancements, such as optically bonded anti-reflective lenses, to enhance visibility and readability under direct sunlight, improve durability, and deliver a seamless user experience in both passenger and commercial vehicles. An optically bonded anti-reflective lens refers to a display layer where the protective glass is permanently bonded to the screen using optical-grade adhesive, reducing internal reflections and glare while improving sunlight readability. For example, in January 2023, Hydro Electronic Devices, Inc., a U.S.-based company specializing in rugged display and control solutions, introduced a new generation of user interface displays in sizes ranging from 5" to 15". These displays feature a 1000 nit IPS panel with an optically bonded anti-reflective lens, ensuring superior sunlight readability. Additionally, the displays are sealed to IP67 standards, making them suitable for both in-cab and external applications in mobile equipment. The design also includes an edge-to-edge glass interface for seamless flush mounting in dashboards and other applications.

In April 2024, AUO Corporation, a Taiwan-based leader in display technologies, acquired Behr-Hella Thermocontrol GmbH for $654 million (€600 million). This acquisition aims to strengthen AUO's position in the automotive sunlight-readable display market by leveraging Behr-Hella Thermocontrol's expertise in automotive human-machine interfaces and climate control systems. Behr-Hella Thermocontrol GmbH, based in Germany, specializes in developing advanced automotive display solutions, including high-brightness, sunlight-readable displays. The acquisition allows AUO to accelerate its transition into a comprehensive smart mobility solutions provider.

Major players in the automotive sunlight-readable display market are Samsung Electronics, Panasonic Corporation, Denso Corporation, Continental AG, Mitsubishi Electric Corporation, Valeo SA, BOE Technology Group, Texas Instruments Incorporated, Sharp Corporation, LG Display Co., Ltd., Kyocera Corporation, Yazaki Corporation, AUO Corporation, Alps Alpine Co., Ltd., Innolux Corporation, Visteon Corporation, Nippon Seiki Co., Ltd., Japan Display Inc., Barco NV, TIANMA MICROELECTRONICS CO., LTD.

North America was the largest region in the automotive sunlight-readable display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in automotive sunlight-readable display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid rise in U.S. tariffs and the subsequent trade frictions in spring 2025 are having a major impact on the electrical and electronics sector, with semiconductors, display panels, and rare-earth metals (essential for batteries and motors) subject to steep duties. Consumer electronics brands face profit erosion, as competitive markets limit their ability to pass costs to buyers. Industrial electronics manufacturers, meanwhile, grapple with delayed projects due to shortages of tariff-impacted components like printed circuit boards. Companies are responding by relocating assembly to tariff-exempt countries, increasing inventory buffers, and redesigning products to reduce dependency on restricted materials.

The automotive sunlight-readable display market research report is one of a series of new reports that provides automotive sunlight-readable display market statistics, including the automotive sunlight-readable display industry global market size, regional shares, competitors with the automotive sunlight-readable display market share, detailed automotive sunlight-readable display market segments, market trends, and opportunities, and any further data you may need to thrive in the automotive sunlight-readable display industry. This automotive sunlight-readable display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Automotive sunlight-readable displays refer to screens designed to remain easily visible even under bright sunlight, helping drivers avoid issues caused by glare and strong light inside vehicles. They use highly bright backlights and specialized optical technology to maintain clear visibility. These displays enable drivers to read digital information more easily, enhancing safety and comfort, and improving interaction with vehicle screens in bright conditions.

The main types of automotive sunlight-readable displays include liquid crystal display (LCD), organic light-emitting diode (OLED), thin film transistor (TFT), and other display types. Liquid crystal display (LCD) is a flat-panel display technology that uses liquid crystals modulated by electric currents to control light and produce images on a screen. These displays are integrated into passenger cars, commercial vehicles, electric vehicles, and other vehicle types, and are distributed through both original equipment manufacturer (OEM) and aftermarket channels. Key applications include infotainment systems, instrument clusters, head-up displays, navigation systems, and more.

The countries covered in the automotive sunlight-readable display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive sunlight-readable display market consists of revenues earned by entities by providing services such as installation, maintenance, calibration, repair, customization. The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive sunlight-readable display market also includes sales of liquid crystal display panels, organic light-emitting diode panels, touchscreens, display modules, backlight units. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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